Oracle Launches CX Unity to Unify Advertising and Marketing Worlds

12/04/19

With new updates to Oracle’s enterprise-class customer data management platform, customer data from marketing and advertising systems will be integrated into Oracle CX Unity to deliver more tailored customer experiences.

Report: Only 11% of Brands Use Customer Data Effectively

11/19/19

According to a recent research report by Forrester Consulting that was commissioned by Oracle, brands are struggling to create unified views of their customers. But companies that leverage unified customer profiles effectively are more likely to experience revenue growth, increased profitability, and higher customer lifetime values.

A Study by Forrester Consulting and Commissioned by Oracle Finds, Brands Are Struggling to Create a Unified View of Customers

11/19/19

Forrester's recent independent study highlights the challenges of bringing together different data types to create a unified customer profile. But in spite of those challenges, the brands that can effectively leverage unified customer profiles are twice as likely to experience revenue growth, increased profitability, and higher customer lifetime values.

Oracle Expands Customer Experience Platform with Oracle Digital Sales

11/18/19

Oracle introduced Oracle Digital Sales, a CRM tool that enables sales reps to find and update CRM records faster. Other features offered by Oracle Digital Sales include a user interface that consolidates routine tasks into one place, and Oracle Digital Assistant, an AI-powered chatbot.

Oracle Expands Customer Experience Platform with Oracle Digital Sales

11/18/19

Oracle introduced Oracle Digital Sales, a CRM tool aimed at reducing time for data entry and enabling sales reps to find and update CRM records more quickly.

Oracle Introduces a New Solution for Digital Sales with an Intuitive UI

11/14/19

Oracle announced that it is developing a new sales solution uniquely designed for high-volume sellers, business development, and account managers with a user interface that drives speed and efficiency, and intuitively guides the selling process.

Oracle Launches New B2B Sales Solution, New CDM for Oracle Service Cloud

11/14/19

Oracle recently launched two new CX solutions designed for a new generation of digital sellers. The digital sales solution and its customer data management (CDM) platform for Oracle Service Cloud will help sales representatives better recognize and qualify good opportunities, and quickly move on from less-likely leads.

Here's How Artificial Intelligence Is Changing Sales Teams

10/23/19

AI is helping modern sales teams better understand customer needs and sell more effectively. Check out this webinar hosted by Aberdeen and Oracle that explains how brands are using AI tools to achieve impressive results.

What Is Customer Experience (and Why You Should Care)

10/21/19

Des Cahill, vice president and head CX evangelist of Oracle CX Cloud and CxOTalk's Michael Krigsman discuss why this topic is important, the challenges in making customers happy, and what brands can do about it.

AI and CRM: Will Customer Management Get Easier?

10/19/19

Most companies have a love/hate relationship with their CRM software, but AI-powered solutions, such as Oracle Digital Assistant for CRM, will help organizations gain more benefits from CRM.

Oracle Uses AI to Improve Complex Case Management Software

10/17/19

Complicated, years-long cases are common in health and human services. To help government organizations manage them more effectively, Oracle introduced new functionality to its CX for Public Sector platform.

Customer Relationships: One Size Doesn't Fit All

10/17/19

Oracle EVP of CX and Data Cloud Rob Tarkoff discusses recent consumer research that shows that brands aren’t always meeting their customers' expectations, despite the tools and resources at hand.

Now Is the Time for Sales Organizations to Embrace AI

10/11/19

Sales organizations are the perfect proving ground to implement AI and demonstrate immediate impact. Oracle Senior Manager of CX Product Strategy Kayleigh Halko explains how AI technology is more accessible and easier to use than ever.

Oracle Buys CrowdTwist to Help its CX Customers Boost Customer Loyalty

10/02/19

Oracle purchased CrowdTwist Inc., the leading cloud-native customer loyalty solution. Oracle plans to enhance its Customer Experience Cloud by integrating CrowdTwist with Oracle’s Responsys, Eloqua, and CX Unity platforms. The integration will make it easier to tailor its CX portfolio for specific customer’s needs.

Oracle and Deloitte Help Brands Realize the Potential of CDPs

09/30/19

Oracle and Deloitte announced a collaboration to help brands combine data and decision-making to deliver more personalized and contextual experiences across the customer journey.

Pictures at an Oracle Exhibition: OpenWorld 2019

09/30/19

According to ZDN contributor Paul Greenberg, “Oracle OpenWorld was a stunning confirmation that Oracle is undergoing what is best characterized as a contemporary Renaissance.”

With Customers, One Size Doesn’t Fit All

09/26/19

According to a consumer research report by CustomerBliss Founder and President Jeanne Bliss and Oracle CX, the journey a customer takes with a brand has never been more personal and subjective than it is now—and the intergenerational expectations have never been more diverse.

Embracing the Experience Economy: Exclusive Q&A with Oracle’s Rob Tarkoff and Michael Krigsman of CxOTalk

09/23/19

CX industry analyst and CxOTalk podcast host Michael Krigsman interviewed Rob Tarkoff, EVP and GM of Oracle CX and Data Cloud, to explore the experience economy and understand how organizations can thrive in it.

CDP Market Heats Up with New Capabilities from Oracle CX

09/19/19

Along with the new enhancements to its customer data platform, Oracle has announced the first customers for CX Unity, which builds on the data and marketing products the company has developed and acquired over the past eight years.

Oracle OpenWorld 2019: Customer Experience Shifts Up a Gear at Ferrari

09/18/19

A new CRM tool, based on Oracle CX, is helping the Italian supercar company and its dealerships stay in touch with high-profile, high-net-worth customers worldwide.

Oracle Arms B2B Firms with Tools to Align Sales and Marketing While Improving CX

09/18/19

At the annual Oracle OpenWorld conference, Oracle CX introduced ways for B2B companies to bring sales and marketing data closer together, as well as tools to personalize customer experiences based on a variety of contextual data.

Oracle Announces CX Cloud Updates at Oracle OpenWorld 2019

09/17/19

Oracle announces the latest updates to CX Cloud, including digital assistants for sales, customer service, and marketing, data-enriched B2B sales capabilities, and industry-specific solutions for telecom and media, financial services, and the public sector.

When Manufacturers Set Up in Mexico, Vesta's Facilities Help Keep Them There

09/05/19

Vesta, a leading industrial real estate company in Mexico City, replaced all of its on-premise business systems by upgrading to a single platform in the Oracle Cloud.

The State of Customer Experience: 3 Important Stats You Need to Know

08/30/19

Jeanne Bliss, president of CustomerBliss and CX pioneer, discusses her new research study with Oracle that examines cross-generational customer preferences, behaviors, and expectations.

Jeanne Bliss of CustomerBLISS: Delivering Great Customer Experiences Starts with Showing Them Real Respect

08/09/19

Brent Leary and Jeanne Bliss discuss the findings of a recent Oracle CX research report that surveyed 1,100+ consumers across four generations in the United States.

Consumers Have Little Patience for Brands

08/05/19

This Yahoo! Finance story highlights recent Oracle CX research that shows how consumers are shunning retailers and brands that don't meet their expectations.

3 Ways the Experience Economy Is Fundamentally Changing CX

08/02/19

In a video interview by CXOTalk, Michael Krigsman discusses the unique challenges facing companies today with Rob Tarkoff, executive vice president and general manager of the Oracle Customer Experience Cloud group.

From Gen Z to Boomers, 82% of Consumers Have Been Disappointed by Brands

07/31/19

A recent consumer research study conducted in partnership with customer experience expert Jeanne Bliss reveals three ways that CX is vital to a brand and how consumers of all ages are responding.

How Brands Can Regain Consumer Trust

07/31/19

According to research from Oracle, customers are turning their backs on traditional business models and demanding higher standards from brands.

Boosting Customer Satisfaction Through Predictive Service

06/24/19

Rob Tarkoff, executive vice president and general manager of Oracle Customer Experience Cloud and Oracle Data Cloud, discusses the evolving role of customer service and the essential role it plays in today’s experience economy.

Oracle Joins Forces with Accenture and Capgemini to Rethink the Customer Data Platform Market

06/19/19

Oracle is collaborating with Accenture and Capgemini to help companies better navigate the customer data platform market by offering more advanced digital marketing and customer experiences across the entire customer journey.

Survey Says Connected Devices Will Best Predict What Customers Are Likely to Buy

06/18/19

A recent survey commissioned by Oracle and ESG Research examines how emerging technologies such as the Internet of things, artificial intelligence, digital assistants, and augmented reality will affect customer loyalty and brand performance within the next five years.

A Deep Dive into Oracle Adaptive Intelligent Apps

05/15/19

Melissa Boxer, vice president of Fusion Adaptive Intelligence at Oracle, provides details on how Oracle Adaptive Intelligent Applications can help alleviate today’s (and tomorrow’s) more routine and tedious ERP and supply chain tasks for employees.

Oracle’s CX Strategy Points Towards Real-Time Responses

05/09/19

As data increasingly becomes key to an effective CX implementation, Rob Tarkoff, executive vice president of Oracle Customer Experience Cloud, points to the technology Oracle is focusing on to win over corporate customers.

With Youth Sports Booming, a Small-Town Manufacturer Looks to Win Big

04/03/19

In this Forbes story, Sportable Scoreboards discusses their complete digital transformation to win a larger share of the burgeoning youth sports market.

Oracle Takes Next Steps Toward the Customer Data Platform

04/01/19

Oracle CX Unity is designed to provide enterprises with data-driven contextual insight on the customer.

Five Ways to Deliver Customer Amazement in a Modern CX World

03/31/19

Industry influencer Shep Hyken outlines how automation, chatbots, and AI help deliver an exceptional customer experience.

CRM Playaz at Modern Customer Experience Conference

03/26/2019

CRM Playaz Brent Leary and Paul Greenberg sit down with Rob Tarkoff, executive vice president of Oracle Customer Experience Cloud, to discuss Oracle’s approach to delivering a CX platform to customers and the role Oracle CX Unity plays in delivering customer insights.

Oracle Talks CX Experience at Modern Customer Experience Conference

03/25/19

ZDNet’s Michael Krigsman outlines Oracle’s approach to customer experience, emphasizing real-time, personalized CX, which requires data, personalized content, and more.

Oracle Digital Assistant Unifies Use of Enterprise Chatbots

03/25/19

Oracle Digital Assistant allows users to create digital assistants with multiple chatbots that are capable of handling different tasks to increase worker productivity.

Why Sportable Scoreboards Moved to Cloud ERP, and What They’ve Learned About Change

03/21/19

diginomica’s John Reed interviewed Oracle customer experience customer, Sportable Scoreboards, about their manufacturing business and why a move to Oracle Cloud Applications was key to their growth.

Oracle Updates CX and Marketing Cloud, Unveils Service Logistics Cloud

03/20/19

Oracle announced sales-oriented updates for Oracle Customer Experience Cloud, updates for Oracle Marketing Cloud, the introduction of Oracle Service Logistics Cloud, and an integration between Oracle CX and Slack.

Oracle Updates Cloud Applications as SaaS Sales Builds Momentum

03/19/19

Oracle Customer Experience Cloud is getting a series of AI and data science innovations for sales, which include integrations with Oracle acquisition DataFox.

Oracle Adds More AI Features to Its Suite of Sales Tools

03/19/19

TechCrunch reports on how Oracle is using AI to increase efficiency in sales and marketing while taking advantage of the data in the process.

The “C” in Customer Experience (CX) Means Consistency

03/12/19

Every customer experience is unique and depends on multiple factors. However, all CX professionals agree that to build genuine customer relationships, CX must be consistent.

CRM Watchlist 2019: And the Winners Are…

02/11/19

Oracle Customer Experience was named a winner in Paul Greenberg’s CRM Watchlist 2019, highlighting Oracle’s focus on the Experience Economy.

TechBytes with Oracle’s Fortuné Alexander, Discussing Automation, AI, and More

02/19/19

Fortuné Alexander discusses the impact of automation and intelligence tools, how to achieve “sales mastery,” and the role of emerging technology in sales.

Electronics Company Chooses Integrated CRM for All CX Needs

01/24/19

Schenck Process, a growing global industrial engineering and tech company, decided to invest in Oracle Customer Experience Cloud products (instead of Salesforce) to integrate its CRM functionality and better focus on the customer experience.

Customer Platform Helps Panasonic Crush Europe’s Rugged Device Sector

01/23/19

With a common platform, Panasonic can align its marketing, sales, and service teams to close more net new business and proactively uncover sales opportunities.

NRF 2019: Retailers Harness Data to Better Personalize Customer Experience

01/15/19

Oracle’s Katrina Gosek, senior director of product management for Fusion CX strategy, discusses why, when choosing a technology infrastructure, businesses should carefully weigh the appropriate data mix needed to meet their goals.

What’s the Next Big Thing in CX?

01/08/19

As emerging disruptive technologies like IoT, robotic automation, AI, and more are poised to change the way businesses and consumers interact, today’s CX environment continues to evolve thanks to the introduction of new ways for companies to engage their target market.

Why Oracle Now Offers Customer Data Management to B2C Brands

12/17/19

Oracle now provides a proven CDM platform for Oracle Customer Experience, offering B2C enterprise brands the ability to create and maintain a “golden customer record” for tens of millions of customers in siloed systems.

Oracle Launches CX Unity to Unify Advertising and Marketing Worlds

12/04/19

With new updates to Oracle’s enterprise-class customer data management platform, customer data from marketing and advertising systems will be integrated into Oracle CX Unity to deliver more tailored customer experiences.

Report: Only 11% of Brands Use Customer Data Effectively

11/19/19

According to a recent research report by Forrester Consulting that was commissioned by Oracle, brands are struggling to create unified views of their customers. But companies that leverage unified customer profiles effectively are more likely to experience revenue growth, increased profitability, and higher customer lifetime values.

Clean Up Dirty Data with Oracle Customer Data Management for B2C Service

11/13/19

Duplicate, siloed, and out-of-sync customer data is a huge issue for brands. Not only does it hinder gaining a full view of a customer, but it is also costing millions of dollars each year. Oracle Customer Data Management (CDM) for B2C Service is a proven solution that helps brands maintain a “golden customer record.”

Salestech Interviews Oracle's Fortuné Alexander About Sales and the Use of Technologies

12/12/18

Oracle’s Fortuné Alexander, senior director of CX product strategy, discusses how the sales role is evolving with the maturity of automation and intelligence tools and what CX professionals can do to close the gap between sales and marketing.

Sales Chatbots Tell a Story

12/11/18

The city of Albuquerque, an Oracle customer, offers an interesting and instructive story in relation to the use of chatbots—its 311 service—that has had to evolve with the city's growth.

Oracle Launches a “CDP-Plus” for its Cloud Platforms

10/22/18

Oracle CX Unity provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data.

Q&A: Oracle Adaptive Intelligence Strategy Pervades Apps

09/28/18

TechTarget interviews Melissa Boxer, vice president for Oracle Fusion Adaptive Intelligence, about Oracle’s AI apps expansion, bringing capabilities to sales applications like forecasting and next-best actions among other areas.

You're Just a Brand--Enter Oracle Engagement Cloud

09/12/18

To meet rising customer expectations, Oracle developed Oracle Engagement Cloud, an integrated sales and service platform that is your nucleus for digital transformation.

Future of Customer Experience

09/06/18

CXOTalk’s Michael Krigsman interviews Des Cahill, head CX evangelist at Oracle, on how companies can improve their customer experience to meet evolving consumer expectations.

Oracle Again Named a Leader in Gartner’s 2018 Magic Quadrant for Sales Force Automation

08/13/18

Oracle’s focus on business transformation, encompassing both front and back office apps, sets the company’s solution apart from other vendors. Sales force automation is one of the key solutions areas that benefit from this approach.

Oracle CX Unity Looks Like a Real Customer Data Platform

11/26/18

Highlighting Oracle Cloud Applications, CustomerThink praised Oracle CX Unity as a unified persistent customer database accessible by other systems, with machine learning to boot.

Oracle Is Named a Leader in Forrester’s Latest CRM Suites Evaluation

11/08/18

Oracle is top ranked in the current offering category, receiving the highest possible scores in the sales force automation, configure price quote, marketing automation, customer service, and field service criteria.

The Cure for a Sales Leader’s Biggest Headache—The Sales Planning Process

10/22/18

Oracle just released a next-generation sales planning solution that helps sales execs build smarter sales plans with advanced analytics and predictive models.