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In a podcast for DMEXCO, Oracle’s Rob Tarkoff, EVP, CX and Oracle Data Cloud, Fusion CX Development, spoke to influencer Alex Wunschel where he covers customer experience, trust, and “The New Next” answering questions, such as “Why is trust so crucial in the customer experience?”
Learn moreKevin Whitcher, vice president, product management of Moat by Oracle Data Cloud, discusses five tips to optimize measurement strategies across TV and digital to ensure that marketers are making the most of their ad spend.
Learn moreDerek Wise, chief product officer for Oracle Data Cloud, discusses what advertisers should consider when trying to reach potential customers, as people juggle multiple personal and work responsibilities from their homes.
Learn moreThe Oracle Data Cloud unit announced that its cross-platform reach tool, Moat Reach, can now be integrated to pull identity graph and ACR data from the TV ad measurement company iSpot.tv, which has 14 million TV devices in its measurement network.
Learn moreCustomer data platforms (CDPs) enable you to gather data from a range of channels, platforms, and devices to create a whole, up-to-date view of your customer. According to a research study commissioned by Oracle, companies that effectively use CDPs garner more than 2.5 times more in customer lifetime value than those that don’t.
Learn moreChris Langel, vice president, Sales and Partnerships, Oracle Data Cloud, discusses how brand suitability is the logical evolution in brand safety, as it provides rigorous, context-based protections for advertisers from appearing near unsafe, illegal, or inappropriate content.
Learn moreCX blogger Shep Hyken highlights a recent article by Oracleâs Emily Rudin, senior director of loyalty sales, as one of the top reads of the week. The article discusses how to keep customers active in loyalty programs.
Learn moreDes Cahill, VP and CX evangelist for Oracle CX Cloud, is one of the 13 respected leaders who have made noteworthy contributions to the marketing technology industry.
Learn moreChief Marketer highlights the top five B2B marketing stories of the year so far, including an interview with Des Cahill, VP and CX evangelist for Oracle CX Cloud, who discusses the changing customer experience trends for marketers in 2020.
Learn morePaul Greenberg named Oracle a winner in his 2020 CRM Watchlist, citing how the company builds out technologies that foster consumable experiences, and how Oracle focuses on user experience is a matter of culture.
Learn moreClickZ sat down with Des Cahill, head CX evangelist at Oracle, to discuss his biggest challenges at Oracle so far, including his predictions for the martech space in 2020, and how brands can improve their CX offerings.
Learn moreAdExchanger recently interviewed Rob Tarkoff, EVP of Oracle CX and Oracle Data Cloud. Tarkoff offered his thoughts on customer experience, customer data platforms (CDPs), vertical trends, and more.
Learn moreIDC released its MarketScape report for Worldwide Manufacturing evaluating Field Service Management Applications, naming Oracle a leader and spotlighting Oracle Field Service for its innovation and robust flexibility to meet complex manufacturing needs.
Learn moreIn 2017, only 11 percent of Kenyans paid their taxes. But after launching its cloud-based taxpayer service platform, the Kenya Revenue Authority increased voluntary tax compliance by 26 percent, improving the country's standing in the global economy.
Learn moreLeading online diamond jeweler Blue Nile is rolling out Oracle Customer Experience (CX) and Enterprise Performance Management (EPM) Cloud solutions to increase the precision of its marketing tactics while driving more accurate and agile financial and operational planning across the entire organization.
Learn moreRob Tarkoff, EVP of Oracle CX and Oracle Data Cloud, describes how first- and third-party data are foundational to CX, and the ability to tie everything together across the customer journey.
Learn moreOracle now provides a proven CDM platform for Oracle Customer Experience, offering B2C enterprise brands the ability to create and maintain a “golden customer record” for tens of millions of customers in siloed systems.
Learn moreWith new updates to Oracle’s enterprise-class customer data management platform, customer data from marketing and advertising systems will be integrated into Oracle CX Unity to deliver more tailored customer experiences.
Learn moreAccording to a recent research report by Forrester Consulting that was commissioned by Oracle, brands are struggling to create unified views of their customers. But companies that leverage unified customer profiles effectively are more likely to experience revenue growth, increased profitability, and higher customer lifetime values.
Learn moreForrester's recent independent study highlights the challenges of bringing together different data types to create a unified customer profile. But in spite of those challenges, the brands that can effectively leverage unified customer profiles are twice as likely to experience revenue growth, increased profitability, and higher customer lifetime values.
Learn moreOracle recently launched two new CX solutions designed for a new generation of digital sellers. The digital sales solution and its customer data management (CDM) platform for Oracle Service Cloud will help sales representatives better recognize and qualify good opportunities, and quickly move on from less-likely leads.
Learn moreDuplicate, siloed, and out-of-sync customer data is a huge issue for brands. Not only does it hinder gaining a full view of a customer, but it is also costing millions of dollars each year. Oracle Customer Data Management (CDM) for B2C Service is a proven solution that helps brands maintain a “golden customer record.”
Learn moreDes Cahill, vice president and head CX evangelist of Oracle CX Cloud and CxOTalk's Michael Krigsman discuss why this topic is important, the challenges in making customers happy, and what brands can do about it.
Learn moreComplicated, years-long cases are common in health and human services. To help government organizations manage them more effectively, Oracle introduced new functionality to its CX for Public Sector platform.
Learn moreOracle EVP of CX and Data Cloud Rob Tarkoff discusses recent consumer research that shows that brands aren't always meeting their customers' expectations, despite the tools and resources at hand.
Learn moreOracle purchased CrowdTwist Inc., the leading cloud-native customer loyalty solution. Oracle plans to enhance its Customer Experience Cloud by integrating CrowdTwist with Oracle’ Responsys, Eloqua, and CX Unity platforms. The integration will make it easier to tailor its CX portfolio for specific customer’s needs.
Learn moreOracle and Deloitte announced a collaboration to help brands combine data and decision-making to deliver more personalized and contextual experiences across the customer journey.
Learn moreAccording to ZDN contributer Paul Greenberg, ”Oracle OpenWorld was a stunning confirmation that Oracle is undergoing what is best characterized as a contemporary Renaissance.”
Learn moreAccording to a consumer research report by CustomerBliss Founder and President Jeanne Bliss and Oracle CX, the journey a customer takes with a brand has never been more personal and subjective than it is now—and the intergenerational expectations have never been more diverse.
Learn moreHere’s why Oracle was named a leader in Gartner’s 2019 Digital Commerce Magic Quadrant for the 10th consecutive evaluation.
Learn moreCX industry analyst and CxOTalk podcast host Michael Krigsman interviewed Rob Tarkoff, EVP and GM of Oracle CX and Data Cloud, to explore the experience economy and understand how organizations can thrive in it.
Learn moreAlong with the new enhancements to its customer data platform, Oracle has announced the first customers for CX Unity, which builds on the data and marketing products the company has developed and acquired over the past eight years.
Learn moreA new CRM tool, based on Oracle CX, is helping the Italian supercar company and its dealerships stay in touch with high-profile, high-net-worth customers worldwide.
Learn moreOracle announces the latest updates to CX Cloud, including digital assistants for sales, customer service, and marketing, data-enriched B2B sales capabilities, and industry-specific solutions for telecom and media, financial services, and the public sector.
Learn moreVesta, a leading industrial real estate company in Mexico City, replaced all of its on-premise business systems by upgrading to a single platform in the Oracle Cloud.
Learn moreJeanne Bliss, president of CustomerBliss and CX pioneer, discusses her new research study with Oracle that examines cross-generational customer preferences, behaviors, and expectations.
Learn moreGen Z might be the youngest group of consumers, but they’re also the generation that’s paying the most attention to their customer experience says recent research conducted by Oracle in partnership with Jeanne Bliss of CustomerBliss. Find out what’s driving these young consumers.
Learn morePayoneer operates across 200 countries, connecting 4 million users in more than 70 languages and 150 currencies. This SmarterCX article outlines their tips in providing personalized experiences on a global scale.
Learn moreBrent Leary and Jeanne Bliss discuss the findings of a recent Oracle CX research report that surveyed 1,100+ consumers across four generations in the United States.
Learn moreThis Yahoo! Finance story highlights recent Oracle CX research that shows how consumers are shunning retailers and brands that don't meet their expectations.
Learn moreIn a video interview by CXOTalk, Michael Krigsman discusses the unique challenges facing companies today with Rob Tarkoff, executive vice president and general manager of the Oracle Customer Experience Cloud group.
Learn moreA recent consumer research study conducted in partnership with customer experience expert Jeanne Bliss reveals three ways that CX is vital to a brand and how consumers of all ages are responding.
Learn moreAccording to research from Oracle, customers are turning their backs on traditional business models and demanding higher standards from brands.
Learn morePayoneer uses Oracle Service Cloud to help Filipino freelancers and entrepreneurs, including the rural poor, participate in the global gig economy.
Learn moreRob Tarkoff, executive vice president and general manager of Oracle Customer Experience Cloud and Oracle Data Cloud, discusses the evolving role of customer service and the essential role it plays in today’s experience economy.
Learn moreOracle is collaborating with Accenture and Capgemini to help companies better navigate the customer data platform market by offering more advanced digital marketing and customer experiences across the entire customer journey.
Learn moreA recent survey commissioned by Oracle and ESG Research examines how emerging technologies such as the Internet of things, artificial intelligence, digital assistants, and augmented reality will affect customer loyalty and brand performance within the next five years.
Learn moreRadius Bank recently implemented Oracle Service Cloud to monitor and respond to phone, email, and chat questions and comments from its customers. With the new platform, the bank can immediately detect if a customer is planning to leave for a competitor and work quickly to either solve the problem or escalate it to an agent.
Learn moreDestination CRM and Oracle’s Daniel Foppen, senior principal product manager of Oracle Customer Experience, discuss how customer service agents should be shifting their attention from productivity to delivering a personalized and connected customer experience.
Learn moreMany companies are operating on back-office software systems that were implemented 15 or more years ago. With the demands of customer service changing, companies are reevaluating their business process flows and transforming the entire enterprise to better understand their customer’s intent.
Learn moreAs data increasingly becomes key to an effective CX implementation, Rob Tarkoff, executive vice president of Oracle Customer Experience Cloud, points to the technology Oracle is focusing on to win over corporate customers.
Learn moreIn this Forbes story, Sportable Scoreboards discusses their complete digital transformation to win a larger share of the burgeoning youth sports market.
Learn moreOracle CX Unity is designed to provide enterprises with data-driven contextual insight on the customer.
Learn moreIndustry influencer Shep Hyken outlines how automation, chatbots, and AI help deliver an exceptional customer experience.
Learn moreCRM Playaz Brent Leary and Paul Greenberg sit down with Rob Tarkoff, executive vice president of Oracle Customer Experience Cloud, to discuss Oracle’s approach to delivering a CX platform to customers and the role Oracle CX Unity plays in delivering customer insights.
Learn moreZDNet’s Michael Krigsman outlines Oracle’s approach to customer experience, emphasizing real-time, personalized CX, which requires data, personalized content, and more.
Learn moreOracle Digital Assistant allows users to create digital assistants with multiple chatbots that are capable of handling different tasks to increase worker productivity.
Learn moreOracle was named a leader in the 2019 CRM Service Leaders Awards for customer case management.
Learn moreOracle was named a leader in the 2019 CRM Service Leaders Awards for web support.
Learn moreOracle was named a leader in the 2019 CRM Service Leaders Awards for contact center search.
Learn moreOracle was named the “one to watch” in the 2019 CRM Service Leaders Awards for contact center analytics.
Learn moreOracle Customer Experience Cloud will allow sales staff to share intel about prospects and close deals faster with a new partnership with Slack.
Learn morediginomica’s John Reed interviewed Oracle customer experience customer, Sportable Scoreboards, about their manufacturing business and why a move to Oracle Cloud Applications was key to their growth.
Learn moreOracle announced sales-oriented updates for Oracle Customer Experience Cloud, updates for Oracle Marketing Cloud, the introduction of Oracle Service Logistics Cloud, and an integration between Oracle CX and Slack.
Learn moreEvery customer experience is unique and depends on multiple factors. However, all CX professionals agree that to build genuine customer relationships, CX must be consistent.
Learn moreOracle Customer Experience was named a winner in Paul Greenberg’s CRM Watchlist 2019, highlighting Oracle’s focus on the Experience Economy.
Learn moreWestern Sussex’s Family Assist leverages Oracle Service Cloud to deliver a self-service resource that allows expecting families to ask questions and seek advice during pregnancy and as the child grows.
Learn moreSchenck Process, a growing global industrial engineering and tech company, decided to invest in Oracle Customer Experience Cloud products (instead of Salesforce) to integrate its CRM functionality and better focus on the customer experience.
Learn moreWith a common platform, Panasonic can align its marketing, sales, and service teams to close more net new business and proactively uncover sales opportunities.
Learn moreADWEEK interviewed Oracle’s Katrina Gosek, senior director of product management for Fusion CX strategy, who emphasized that personalization and customer experience are still key, while the hype around voice commerce is only rising.
Learn moreOracle’s Katrina Gosek, senior director of product management for Fusion CX strategy, discusses why, when choosing a technology infrastructure, businesses should carefully weigh the appropriate data mix needed to meet their goals.
Learn moreBizTech Magazine spoke with Oracle’s Katrina Gosek, senior director of product management for Fusion CX strategy, who noted that smart speakers and the rise of conversational commerce is the most impactful retail technology she expects to see in 2019.
Learn moreAt NRF 2019, Oracle’s Bob Meixner, director of outbound product management for Fusion CX strategy, asserts that younger employees, accustomed to certain levels of technology, will be unlikely to stay with an organization utilizing outdated tools.
Learn moreRetailer Things Remembered recently selected Oracle Commerce Cloud to improve its business and bolster customer engagement with an enhanced online and in-store experience.
Learn moreWith franchisees in 29 territories internationally, Laura Ashley is leveraging Oracle Commerce Cloud to enable customers around the globe to create and purchase made-to-order products online.
Learn moreStateTech Magazine highlights the city of San Jose (California), an Oracle Service Cloud customer, and its innovative 311 use case and front door services.
Learn moreAs emerging disruptive technologies like IoT, robotic automation, AI, and more are poised to change the way businesses and consumers interact, today’s CX environment continues to evolve thanks to the introduction of new ways for companies to engage their target market.
Learn moreSmarterCX weighs in on different styles of customer service technologies and the pros and cons of on premises and cloud.
Learn moreSmarterCX looks back at 2018’s biggest innovations, as chatbots took customer service to the next level and machine learning helped brands work smarter.
Learn moreWhich-50 interviews Oracle’s Jeff Wartgow, senior director of product management for Fusion CX strategy, on how to succeed in the experience economy where brands not only compete in their respective verticals but also engage with the consumer market on any given day.
Learn moreShifting from selling one-off products to selling products as subscriptions presents vast opportunities for companies if they can address the pricing, billing, monitoring, revenue management, and other monetization systems that support such complex selling models.
Learn moreHighlighting Oracle Cloud Applications, CustomerThink praised Oracle CX Unity as a unified persistent customer database accessible by other systems, with machine learning to boot.
Learn moreOracle is top ranked in its current offering category, receiving the highest possible scores in the sales force automation, configure price quote, marketing automation, customer service, and field service criteria.
Learn moreOracle CX Unity provides the first single customer profile across the company's platforms, plus adds intelligence for utilizing the data.
Learn moreZDNet interviews the City of Albuquerque, an Oracle Service Cloud customer, on their award-winning and innovative approach of integrating Alexa into their 311 Contact Center strategy.
Learn moreOracle Senior Product Manager John Ranalli discusses how augmented reality will soon play an important role in training the next generation of tech-savvy field technicians.
Learn moreCXOTalk’s Michael Krigsman interviews Des Cahill, head CX evangelist at Oracle, on how companies can improve their customer experience to meet evolving consumer expectations.
Learn moredestinationCRM interviews Oracle’s Daniel Foppen, senior principal product manager, Fusion CX Strategy. He advises global companies to adopt an integrated and agile customer service platform. The results include various business benefits and consistent customer experiences.
Learn moreThe City of Albuquerque, an Oracle Service Cloud customer, aims to improve citizen services and reduce call center volumes by integrating Alexa into its service strategy.
Learn moreFanatics, a sporting goods etailer, expands its use of Oracle CX products to improve contact center efficiencies.
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