Oracle Modern Best Practice—Social Prospect
Social Prospect to Lead
The mobile, social, big data, cloud, and analytic capabilities of modern best practice enable you to use social media to generate new leads. Monitor social media for buyer digital body language, buying cues, and requests for recommendations. Research, nurture, and engage prospects. Turn prospects into leads using mobile and social media. Use the following best practice as your roadmap to optimize your sales organization for growth.
Mobile. Social. Big Data.Social Listening
Monitor social media for buyer digital body language, buying cues, requests for recommendations, etc.
Mobile. Analytics. Social.Research Prospects
Research the behavior and identify purchase interests of prospects.
Mobile. Social.Nurture Prospects
Engage with prospects by positioning the right messages, products, and services.
Mobile. Social.Engage Prospects
Share relevant digital content with prospects over time to articulate the solution and brand positioning, and help your prospects gain deeper understanding of your offering.
Mobile. Social.Develop Initial Dialog
Develop one-to-one conversations with individual buyers showing purchasing signals. Capture their contact information.
Mobile. Social.Create Lead
Generate lead and continue to nurture other prospects that are less engaged.
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