Oracle Data Cloud—Industry Verticals

We Understand the
Business

 

Deep Expertise in Industry Verticals

Automotive Sales Impact

Oracle Data Cloud offers strategies for customer loyalty and conquest marketing to win over prospects throughout the car-buying lifecycle. We measure their impact based on what matters most—vehicle sales. Partnering with IHS Automotive, we use in-market timing signals from both offline and online sources.


Reach the right decision makers at the right brands

Successful B2B marketing requires driving awareness and engagement with the right decision makers throughout long sales cycles. Oracle B2B audiences leverage proprietary insights and strategic partnerships with leading B2B data providers to deliver access to more than 400 million business professionals in the digital channel. Target B2B buyers using over 4000 targeting options, including powerful account-based marketing capabilities.


Target Financial Consumers at Just the Right Time

Target Financial Consumers at Just the Right Time

It’s crucial to reach consumers at the right time when it comes to financial products; which is why our audiences connect you to consumers who have performed actions like using financial calculators, comparing credit-card offers, mortgage rates, insurance products and retirement plans.


CPG Success Formulas

Connect buyers at the brand, category, and basket level. Our Oracle ID Graph has the highest accuracy in the industry. We strategically partner with CPG brands and retailers—identifying, executing, and measuring the success of their programs.

Understanding CPG Measurement and Methodology


Impress Fans with Media and Entertainment Audiences

Impress Fans with Media and Entertainment Audiences

Reaching the right fans is easy when you understand their interests and passions. Increase awareness and drive engagement with Oracle’s media and entertainment audiences, fueled by online and offline data at scale.


Bridge Online and Offline in Retail

While consumers are spending more time on digital devices, 90 percent of their purchases are made offline. Our solutions serve retailers across digital and traditional channels, helping them connect online and offline worlds to better understand and engage buyers.


Connect to Tech Buyers

Connect with B2B technology buyers in the market for new solutions. Oracle’s OnRamp onboarding solution helps you reach your existing customers and engage them across the purchase lifecycle.


Reach Communications Customers

Connect with customers and tailor campaigns as they move through the lifecycle—from prospects to advocates—and win back former customers.


Attract Travel Customers

Attract Travel Customers

Whether you’re looking to promote a travel destination or attract specific travel personas, we’ve got you covered. Our audiences contain users searching/browsing for flights, hotels and car rentals sourced from leading online travel agents and travel comparison sites.

The Digital Transformation of Lowes Foods
The Digital Transformation of Lowes Foods
How changing consumer behavior inspired them to adopt an “always on” media strategy.
Data Drives New Possibilities at La-Z-Boy
Data Drives New Possibilities at La-Z-Boy
 

We’re fortunate enough to work with Oracle, a partner who’s willing to co-innovate with us. We’ve found that to be incredibly valuable, making a substantial impact on our business. They took our challenges and were willing to act upon them, and to market solutions that didn’t previously exist.

—Eli Winkler, Vice President Brand Marketing, Digital Customer Experience and eCommerce, La-Z-Boy
Data Helps Volvo Build Their Brand
Data Helps Volvo Build Their Brand
 

To connect more deeply with our customers we look at data to help build our brand and bring in a new tribe of consumers.

—John Militello, Director of Marketing for Volvo Car Group

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