What is Hotel PMS?
Oracle Hotel PMS

 

What is Hotel PMS?

Hotel property management systems manage all aspects of hotel business operations, including the delivery of superior guest experiences.

 

Delivering a Seamless Guest Experience
with Hotel PMS

Traditionally, a hotel property management system (PMS) was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing. Hotel PMS delivered a software platform that replaced time-intensive, paper and spreadsheet-heavy processes.

Hotel PMS technology

However, hotel PMS technology has evolved and greater integrations offer services that extend well beyond the front desk. Hotel PMS is now a critical business operations system that enables hoteliers to deliver a seamless guest experience. Hotel PMS now integrates to other onsite services that impact the guest's complete experience, including:

Learn more about Oracle Hospitality Hotel Property Management Systems

The Advantages of Hotel PMS

The consumer's travel journey begins by selecting a destination while simultaneously shopping for a hotel. That pre-stay shopping and booking interaction, their on-property engagement with the hotel and its staff, their in-room experience, and their sharing of feedback on social media post-stay are all part of their guest experience. Hoteliers are challenged with providing a personalized guest experience while operating an effective hotel business. Today's hotel PMS solutions help hoteliers deliver the experience guests want, while efficiently managing their business.

Hotel PMS offers many benefits for a hotelier's business. They include:

Hotel PMS Feature

Hotel PMS Benefit

  • Enhanced check-in/check-out capabilities

    • Provide anytime, anywhere service to your guests using a mobile-enabled cloud-based hotel PMS
    • Untether your front-desk staff so they can check guests in, assign rooms, enable guest services, and check guests out wherever there is internet connectivity
  • Improved housekeeping service

    • Increase housekeeping efficiency with instant updates on housekeeping mobile devices when customers check out, freeing up rooms for cleaning
    • Enable greater flexibility with room management and improve response time for room-service tasks
    • Identify and manage room-maintenance needs, ensuring rooms are clean and in perfect condition
  • Integrated hotel back-office systems

    • Connect operations and financial processes by leveraging prebuilt integrations to accounts receivable, accounts payable, payment gateways, hotel industry applications, and property infrastructure devices
    • Integrate accounts receivable and commission handling
    • Ensure accurate guest folios for faster, more accurate billing
  • Effective hotel distribution management

    • Increase room occupancy and ADR through real-time rate and availability management across distribution channels
    • Boost sales through direct booking channels on brand website
  • Improved hotel revenue management

    • Empower managers to improve ADR with extensive options for setting rates and advanced rate-management features for manual and semiautomated revenue management
  • Better managed customer data

    • Centralize and secure customer data and improve the quality and accuracy of guest profiles
    • Understand customer buying patterns so you can define more targeted packages and services
    • Ensure compliance with national and international data-compliance rules

 

Selecting the Right Hotel PMS

Hotel PMS can have a positive impact on a hotel and its operations. In addition to helping hoteliers run their business more effectively and efficiently, hotel PMS can also enable hotel employees to gain insights into guest behavior and preferences, improving guest satisfaction and enhancing the quality of the guest experience.

The 2016 Smart Decision Guide to Hotel Property Management Systems provides the information you need to make a smart decision and find the hotel PMS that best fits your need. This research report, conducted by Starfleet and sponsored by Oracle Hospitality, provides a checklist to use when evaluating hotel PMS, a list of must-ask questions for vendors, a roadmap for buying decisions, and valuable insights from industry insiders and experts.

Get help selecting the right hotel PMS (PDF)

Deploying Hotel PMS

Until recently, hotel PMS solutions were often managed on premises. On-premises solutions include hardware that can take up a lot of space. Resources were needed to manage the systems and software updates, upgrades, and patches needed to be scheduled and installed manually by onsite staff.

Cloud-based, mobile-enabled hotel PMS platforms offer hotels an innovative way to engage with guests while enabling hotels to reduce IT costs and simplify their infrastructure. The systems are administered by the vendor and are easy to use. Updates, upgrades, and patches are done automatically, saving hotels time and money.

The benefits of cloud-based hotel PMS solutions include:

  • Faster innovation With cloud-based hotel PMS, hotels can bring new properties online more quickly. Each new release brings new capabilities to help deliver great guest experiences, improve operating efficiency, and increase employee productivity.
  • Lower IT complexity and costs With cloud-based hotel PMS, hotels can lower upfront capital expenditure on software and hardware. By going above-property, hotels can also reduce IT complexity and IT costs.
  • Increase in RevPAR and ADR With cloud-based hotel PMS, hotels can effectively manage rates and allocation of rooms to various distribution channels, helping to maximize occupancy, rates, and revenue.
  • Enhanced customer lifetime value With cloud-based hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.

Learn about Oracle Hospitality's Hotel PMS (PDF)

Trends Influencing Hotel PMS

Meeting guest demands
In this competitive and dynamic climate, hotels must capture and keep market share. In addition to competing against other large chains and boutique hotels, the emergence of peer-to-peer stay options has capitalized on the perceived weakness of hotels that provide a cookie-cutter experience.

Hotels need to embrace hotel PMS and other innovations to create a more individualized guest experience that not only improves satisfaction and increases loyalty to keep them coming back, but also helps their guests make lasting memories.

Learn what guests want from your hotel in the research report: Creating the Coveted Hotel Guest Experience.

 

Enabling mobility
Cloud-based hotel PMS empowers hotel staff with mobile devices, such as tablets and smart phones, untethering them from the front desk and enabling them to provide exceptional guest service wherever and whenever needed. Imagine the almost endless possibilities: Checking in VIP guests as they are chauffeured to the hotel, alerting housekeeping staff in real time to tidy up an early arriving guest room and uploading photos of a shower leak so maintenance can accurately assess the severity, and fix it fast.

Build your case for mobility with cloud hotel PMS today (PDF)

 

Managing an evolving workforce
There are currently 83 million millennials, ages of 18-34, in the U.S. alone. This generation represents a significant market for hospitality operators, not just as consumers who travel and eat out often, but also as employees. This generation is tech savvy and technology is essential to engage them in your business. A modern, cloud-based hotel PMS provides the personalized engagement the millennial customer craves with the innovation the millennial employee wants.

Better understand what millennials want from hotels today
Customize Guest Experiences with Oracle OPERA Hotel PMS
Customize Guest Experiences with Oracle OPERA Hotel PMS

Oracle Hospitality's OPERA is the world's most popular hotel property management platform, providing comprehensive property management capabilities. Mobile-enabled OPERA Cloud provides a great foundation for a modern hotel operation.

 


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