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Oracle Data Cloud
In today's fast-paced, unpredictable digital world, it's no longer enough for marketers to identify relevant audiences online. You're being tasked with answering more and more questions about your ad investments. How are your audiences engaging with content? Does the environment where your ad appears present a brand risk or opportunity? Is the audience human or fraudulent? What is the ROI? Using Oracle Data Cloud solutions, you can answer these questions today, and be ready for what's next.
Learn how to use metrics to measure ads across channels in this webcast with Carly Crittenden, Head of Brand Partnerships at Moat by Oracle Data Cloud.
On this Oracle Virtual Road Trip, Vice Media shares why in light of the pandemic, words matter more than ever, and why they won't be stepping back on its coverage any time soon.
Get all the details about the discovery of "StreamScam," the largest connected television (CTV) ad fraud operation exposed ever.
Why choose Oracle Data Cloud?
Reach the right people
Discover what makes your audience take action and where to engage them, with Contextual Intelligence and audience solutions from Oracle Data Cloud.
Learn more
Protect your ad spend
Protect against fraud while ensuring your ads are in view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic, and brand safety.
Learn more
Measure the impact
Measure and drive attention across all your campaigns with Moat. Find out how you can optimize campaigns in real time to ensure success.
Learn more
Oracle Data Cloud
Connect with the audiences that matter most and drive growth
A strong audience strategy empowers you to engage your most relevant audiences, and maximize campaign efficiency, eliminate wasted spend, and achieve better business outcomes.
Features
- High-quality, curated data assets spanning all verticals, data types, and categories empower you to find your most desirable audiences
- Oracle Audiences can be activated nearly anywhere consumers are engaging in digital media
- With a 360-degree view of the consumer and our propriety Identity Graph, Oracle modeled audiences can reach both your current customers as well as your most likely prospective customers
- Customer data augmentation adds a robust layer to your existing assets to create an opportunity for deeper engagement
Drive higher levels of audience engagement and mitigate brand safety risks
Contextual Intelligence helps advertisers and publishers understand the underlying meaning of the environment where ads are served, enabling you to go beyond mitigating brand safety risks and identify situations that represent opportunities to make an impact on prospects.
Features
- Protection of a brand’s message from harmful content, viewability issues and fraud to identify brand-suitable environments with accurate, customized segmentation
- Page-level control lets you scale to reach larger, more relevant audiences
- Robust reach enables you to connect with desired audiences as they navigate mindsets and life moments
- Deep industry expertise, strategy, and services to provide recommendations and rapid custom segment creation
- Harness trends and solve for the unpredictable
Unify and plan campaigns across channels to deliver more relevant messaging
Oracle Data Management Platform (DMP) unlocks data-driven, customer-first advertising possibilities for quicker acquisition of higher-value customers while achieving greater ad-spend efficiencies. Personalize online, offline, and mobile marketing campaigns with richer data sets about relevant audiences with both scale and accuracy to drive better business outcomes and minimize waste.
Features
- Connect offline data to online campaigns with data onboarding to maximize reach
- Deliver streamlined experiences by unifying consumer journeys
- Gain a 360-degree view of customer segments to deliver relevant marketing messages
- Access third-party audiences in the data marketplace to augment audiences with additional actionable data points
- Leverage look-alike modeling driven by AI to help you scale and reach audiences that look like your best customers
- Increase data deliverability with access to 95% of the top adtech and martech destinations
- Protect your investments with privacy compliance. We partner with major consent management platforms so that consumer consent is honored for every third-party audience available in our marketplace
Go beyond verification and make your digital advertising more effective
Level up your marketing intelligence with real-time attention analytics. Move beyond the baseline of verifying whether your ads are valid, viewable, and brand safe with advanced media metrics, deduplicated reach and frequency, and turnkey measurement of campaign lift.
Features
- See a unified view of media channels
- Verify that campaigns are viewable, brand safe, and viewed by humans
- Discover which creative captured the viewer’s attention
- Learn which formats work best for your brand
- Determine if you’re reaching the right audience at the right frequency
- Track in-flight lift of sales and customer visits attributed to your campaign
Oracle Data Cloud customer successes
Our solutions help the biggest brands, agencies, and publishers to deliver exceptional customer experiences that drive better business outcomes.
Mobilizing Cross-Platform Measurement: A Video Series
Glenn Bean, Senior Director, Product ManagementConnecting and rationalizing fragmented data across multiple channels is still one of the most significant barriers in advertising. Enter Moat Reach and its ability to uncover new insights that enable true cross-channel clarity and promote informed decision-making around unique marketing goals. Check out this video series that walks you through real-life campaign use cases improved by Moat Reach.
Data Cloud and marketers—Connected data for connected experiences
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2020 Year in Review: Top 7 Trends in Adtech
2020 was a year unlike any other—even for the adtech industry. Watch this video to learn about some of the key trends of 2020. Discover the top seven trends that extend across CTV, IVT and fraud, eSports, brand safety, and more.
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Switched On: Navigating the Advanced TV and Video Landscape
Discover how TV went from traditional to transformative, gain insights, and get tactical.
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Audiences, context, and measurement
The digital marketer’s pocketbook on how to build a data-driven digital advertising strategy.
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The Pulse
Read the monthly roundup of the latest in-market initiatives and thought leadership from Oracle Data Cloud.
How to measure cross-platform impact in 5 steps
Get the formula for efficient and effective cross-platform measurement that ensures you are reaching the right audience, at the right frequency, and doing it all with ease.
Resources
About Oracle Data Cloud
Built through global, industry-leading origins, Oracle Data Cloud solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey.
How can we help you?
Connect with our experts to answer all of your audience, context, measurement, and general data questions.
Get started
Join the Oracle Data Cloud team
Build your career with some of the most innovative leaders in the ad tech industry.
Attend an event
Learn key tactics to maximize campaign ROI at our digital events. Get informed on today's most pressing topics such as IVT detection, brand safety, attention analytics, and more.
Request a Moat demo
Discover how you can measure and drive attention across all your campaigns with Moat.
Contact us
Reach our associates for sales, support, and other questions.