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Digital While Distancing:
A Webinar Series
As consumer behavior shifts and economies adjust, the whole digital advertising industry must adapt. Join the experts at Oracle Data Cloud for this special digital event series and learn key tactics to maximize campaign ROI and get informed on today's most pressing programmatic topics such as IVT detection, brand safety, attention analytics and more.
From Ad Fraud to Attention: Exploring the New Frontier of Advertising Measurement
Christos Sarros, Moat by Oracle Data Cloud’s Senior Director, EMEA Measurement Partnerships carves out an innovative paradigm for measurement and transaction currency beyond clicks and impressions, taking antiquated metrics to task!
Register now > (EMEA/JAPAC) Tuesday, May 19 @ 10:00 GMT+1 | 17:00 SGT
Oracle Data Cloud Products
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Oracle Audiences
- Overview
Reach high-value consumers at scale—and with relevancy—across all of their touchpoints.
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Oracle Contextual Intelligence
- Overview
Deliver and maximize messages alongside relevant, high-quality, brand-appropriate content.
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Oracle Data Management Platform
- Overview
Unify all of your marketing data to drive customer growth and retention, plus fuel new prospect acquisition.
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Moat by Oracle Data Cloud
- Overview
Measure what matters, and drive attention across all your campaigns.
The news industry needs advertisers’ support now
Advertisers who use extensive keyword-based blocking of all content referencing the coronavirus are cutting off revenue that funds the vital news industry. Read more about how Oracle Data Cloud is supporting a clarion call to the industry to stop aggressive blacklisting.
Oracle Data Cloud Solutions
Reach the Right People
Discover what makes your audience take action and where to engage them with best-in-class audience and contextual intelligence solutions from Oracle Data Cloud.
Protect Your Ad Spend
Protect against fraud while ensuring your ads are in view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic (IVT), and brand safety.
Measure the Impact
Measure and drive attention across all your campaigns with Moat. Find out what's working and why—and how you can optimize campaigns for success.
Navigate Marketing in a Cookie-Constrained Future
Conversations around a cookie-constrained world are happening with more frequency and urgency among marketers, publishers, and agencies. We continue to inform and empower you to navigate this conversation, particularly as it pertains to 3rd party and 1st party data. Catch this informative on-demand webinar today!
Watch nowDigital Marketing Resources
Switched On: A Guide to Navigating the Advanced TV & Video Landscape
Discover how TV went from traditional to transformative, explore trends, gain insights, and get tactical.
The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
Learn more about invalid traffic and how Moat by Oracle Data Cloud helps advertisers and publishers protect ad spend.
The Digital Marketers Pocketbook
Uncover the secret to effective performance-driven digital marketing, and learn how to effectively use data for your digital campaigns.
Oracle Data Cloud Customer Successes
“Oracle Data Cloud’s contextual products are definitely a must-have. They’ve let our team truly understand the potential of our campaigns. We can’t wait to test the new segments.”
Disneyland Paris
Disneyland Paris and Oracle Data Cloud drive better business outcomes through the powerful combination of industry-leading technology and trusted partnership.
“We [Vice] recognize the need to create environments that are truly brand safe. So we're now launching the first contextual brand safety solution for video, powered by Oracle Data Cloud.”
World Wrestling Entertainment (WWE) captured potential new audiences by determining the keywords and stories trending among fans.
WWE
Oracle Contextual Intelligence led to a 351% increase in conversion rates for the WWE.
“We were really pleasantly surprised with the speed with which Oracle was able to make the data connections we needed.”
Pandora
Brian Buizer, senior director, audience operations, Pandora discusses how the company provides advertisers with greater flexibility and precision using Oracle Data Cloud.
Oracle Data Cloud Blog
