Oracle Cloud Innovation Studio
Proven on the track. Built for possibilities beyond it.
Motorsport racing and enterprise AI demand performance, precision, and fast decisions—making the track a powerful proving ground for business innovation. As a startup program within IMSA Labs, Oracle Cloud Innovation Studio gives selected startups access to Oracle Cloud Infrastructure (OCI) with AMD compute to develop and test ideas using real-world racing telemetry and operational data. For your business, it’s a chance to discover how innovations tested under intense conditions could address your operational challenges.
About IMSA
The International Motor Sports Association (IMSA) is the premier sports car racing sanctioning body, featuring dozens of automotive manufacturers and companies that use racing to develop technologies for the future of mobility. Owned by NASCAR, its flagship series, the WeatherTech SportsCar Championship, is the pinnacle of sports car competition in North America. IMSA is renowned for its prestigious endurance races, including the Rolex 24 at Daytona, the Mobil 1 Twelve Hours of Sebring, and the Motul Petit Le Mans.
Explore what race-day innovation could mean for your industry
Oracle Cloud Innovation Studio’s planned use cases connect motorsports challenges with enterprise needs. Explore what each will test—and where the underlying technology could go next.
Keep critical data moving
Test adaptive data routing that prioritizes telemetry between vehicles, trackside teams, and remote operations when connectivity is constrained.
Enterprise opportunity
Explore how similar approaches could support reliable data delivery for offshore energy sites and remote industrial operations.
Connect distributed teams through real-time data
Test cloud-based telemetry ingestion and replication that makes vehicle data available to engineering teams across locations.
Enterprise opportunity
Apply similar data-sharing patterns to connected vehicle fleets, industrial IoT, and smart manufacturing networks.
Improve decisions as conditions change
Develop and test models for race strategy, performance analysis, and probabilistic decision-making using motorsports data and OCI compute resources.
Enterprise opportunity
Explore how models could be retrained with industry-specific data to inform logistics optimization, supply chain planning, and other operational decisions.
Turn live data into engaging experiences
Test ways to transform race telemetry into real-time digital experiences using OCI streaming and analytics services.
Enterprise opportunity
Adapt these approaches for sports media platforms, smart venues, retail analytics, and customer-facing dashboards.
Accelerating innovation with Oracle Cloud
Startups in Oracle Cloud Innovation Studio develop and test applications leveraging AMD compute and accelerator shapes on OCI. From routing critical telemetry to powering real-time decision engines, OCI provides the infrastructure to test advanced technologies under demanding racing conditions. Those solutions could extend to businesses delivering critical data to remote industrial sites, connecting manufacturing networks, and optimizing logistics and supply chains.
Experience emerging technology at the track
Oracle Cloud Innovation Studio will showcase startup solutions through demonstrations and executive experiences at select IMSA race events.
These experiences will give enterprise customers a closer look at how applications are developed and tested, what the results reveal, and how the underlying approaches could address challenges across industries.
