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Letter to Customers

Dear Oracle Customer,

On October 18, 2011, Oracle announced that it has agreed to acquire Endeca Technologies, a leading provider of unstructured data management, web commerce and business intelligence solutions. The transaction is subject to customary closing conditions and is expected to close before the end of 2011. Until the deal closes, each company will continue to operate independently.

The explosion of data variety and volume, including enterprise content and application data, social media, sensor data and third-party feeds, has changed the way that companies and consumers interact and how businesses want to use this information. Unlike traditional forms of enterprise transactional data, the information contained in this data is unstructured and can be difficult to capture and analyze effectively. Companies want to store, manage and analyze both structured and unstructured data to provide a deeper understanding of consumer behavior and gain greater insight into their own business performance. By leveraging a common data management, cross channel commerce and business intelligence solution, that supports both structured and unstructured data requirements; customers are expected to improve productivity, innovation and growth.

Endeca's leading unstructured data management engine, web commerce and business intelligence applications help enterprises improve decisions and deliver a superior customer experience. Over 600 customers across industries rely on Endeca's highly intuitive products. Endeca's MDEX Engine is a data management engine that enables enterprises to correlate, search and analyze semi-structured and unstructured data. Endeca InFront, a leading customer experience management platform, enables businesses to deliver targeted and relevant customer experience online with advance merchandizing and content targeting tools for web commerce. Endeca Latitude is a technology platform that enables businesses to rapidly develop analytic applications by bringing information from many unstructured and structured information sources together.

The combination of Oracle and Endeca is expected to create a comprehensive technology platform to process, store, manage, search and analyze structured and unstructured information together. After the transaction closes, the combination of Oracle ATG Commerce and Endeca InFront is expected to enhance cross-channel commerce, merchandising, and online customer experiences and the combination of Oracle Business Intelligence and Endeca Latitude is expected to provide a comprehensive business intelligence solution that brings together information from structured and unstructured data sources.

Endeca management and employees have significant domain expertise and are expected to join Oracle after the transaction closes to help deliver continuity of innovation and customer relationships. You can find more information on the planned acquisition at


Thomas Kurian
Executive Vice President
Oracle Development

This document is for informational purposes only and may not be incorporated into a contract or agreement.

Oracle is currently reviewing the existing Endeca product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of Endeca's product roadmap are at the sole discretion of Oracle.

All product roadmap information, whether communicated by Endeca or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making a purchasing decision. It is intended for information purposes only, and may not be incorporated into any contract.

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