Fulham FC and Fulham Pier team up with Oracle to boost visitor experience
The historic stadium and vibrant riverside destination transform operations and enhance visitor satisfaction with Oracle Simphony and Oracle Payments.
United Kingdom | Restaurants
“Oracle was brilliant at looking at our problems and finding solutions, diving straight in there and saying they’ll help us fix this, help us move forward. Oracle Simphony now delivers fast, modern, personalized service with technology that supports all our needs.”
Fulham FC is London's oldest professional football club, playing between 19 and 23 home games a year at the historic Craven Cottage. In addition to being London’s original football club playing in the English Premier League, Fulham FC also transforms into an everyday destination, Fulham Pier, offering London’s only riverside food hall, a year-round events program, a neighborhood restaurant, multiple bars, a boutique hotel, conference and events spaces, a private members club, and a soon-to-open member-only spa. Flipping from matchday to daily operations can be challenging, given that football fans and everyday patrons seek different experiences. With aging technology throughout the century-old stadium, Craven Cottage and Fulham Pier both sought a comprehensive technology overhaul that would drive revenue while improving customer satisfaction. The team initiated a rigorous evaluation and selected Oracle Simphony and Oracle Payments Cloud Service to provide stable, reliable, secure, and unified point-of-sale and payment systems. Oracle Payments offers guests several pay options as the use of cash dwindles. Oracle Simphony helps Fulham FC and Fulham Pier quickly evaluate which offerings are performing, see what products are selling, and adapt their menus, events, packages, and merchandise accordingly. With fresh, timely customer insights, Fulham FC and Fulham Pier executives can provide visitors with a more personalized experience both in the stands on matchday and year-round across the entire property.