Go2Future uses OCI to deliver hyper-personalized experiences to customers

The AI-powered software maker migrates to Oracle Cloud Infrastructure (OCI) to optimize its applications and power expansion into new industries.

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The support and daily monitoring that Oracle gives us makes us feel like another arm of the company. It gives us the ability to provide services to customers that would have been impossible before.

Max T. CarrFounder and Managing Partner, Go2Future

Business challenges

Based in Buenos Aires, Go2Future offers a suite of hardware and software that helps retailers build stores without cashiers. It accomplishes this by using low latency AI-powered vision processing to automate checkout through real-time customer analysis. To continue differentiating from its competitors and expanding its reach into other industries, Go2Future needed to move its core operations system to a flexible platform that would allow the company to work according to the size and speed of its customers' requests.

Why Go2Future chose Oracle

Go2Future chose Oracle Cloud Infrastructure (OCI) as the ideal platform to continue innovating in the world of artificial intelligence. OCI’s large footprint and high computing capacity favors the development and deployment of Go2Future’s AI applications without disruption. OCI is also a scalable system capable of handling high volumes of data, helping Go2Future to work simultaneously with all its customers around the world.

Results

After implementing OCI, Go2Future boosted the performance of its native applications and improved the administration and simultaneous work with its customers. The company also achieved savings of 70% in operating costs by reducing on-premises hardware expenses while expanding its catalog of services and products.

The company also gained the ability to roll out new products more quickly with its development and production environments on OCI, increasing its productivity. With OCI, Go2Future launched customer service applications with artificial intelligence for the hotel and gastronomy industry. The applications are compatible with Oracle Simphony Point of Sale Systems. OCI also helped Go2Future boost the go-to-market of AI-based digital assistant applications, which aim to help its customers improve processes and lower costs. The company also established self-service, cashierless stores, where customers can complete the entire purchase process within four minutes.

Today, Go2Future, with the help of OCI, is on its way to being one of the few technology entities in the world that best knows how to mold artificial intelligence to the needs of the industry, reaching new levels of profitability and recognition.

Published:September 27, 2024

About the customer

Go2Future is dedicated to providing customizable technology solutions based on artificial intelligence. Its developments include fraud detection, customer behavior identification, and price optimization tools.