Noahs Global builds ‘food infrastructure of the future’ with Oracle Simphony
As retailers pivot to corner “foodvenience” markets, Oracle Simphony solves fragmented order management processes to improve kitchen efficiency.
Denmark | Restaurants
“We plan to become the food infrastructure of the future and open 10,000 locations in the next three to five years. Oracle Simphony has been with us from the beginning and is helping us power that dream.”
Founded in 2020, Denmark-based Noahs Global is helping transform retailers, including convenience stores, service stations, and supermarkets, into digital food hubs powered by leading takeaway brands. To support its multibrand kitchen model, Noahs needed a scalable platform to unify fragmented order sources, such as aggregator apps and in-store kiosks. Noahs selected Oracle Simphony for its open API architecture, enabling seamless integration across the Noahs ecosystem and consolidating all orders into a single kitchen workflow. With access to real-time data through Simphony’s Business Intelligence API, Noahs can optimize kitchen performance and operations at scale. Since implementation in 2021, Noahs has increased food sales by 300% in pilot locations and improved kitchen efficiency by 30%. With Oracle Simphony as its foundation, the company is scaling rapidly toward its goal of expanding from 100 to 10,000 kitchens within the next three to five years.