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9. Februar 2021 | 11:00 GMT | 12:00 CET | 15:00 GST
Ha llegado el momento de que los líderes financieros aprovechen los cambios recientes que se han producido en el mercado y las nuevas oportunidades de crecimiento. Únase a directivos de GoPuff, Lyft, Square, Williams-Sonoma, PwC y Oracle para conocer estrategias que impulsarán su negocio, incluidos cuatro grandes movimientos que puede realizar para convertir los desafíos en innovaciones de los modelos de negocios.
La pandemia ha cambiado rápidamente el comportamiento de los clientes, impulsando la necesidad de nuevos productos, servicios y modelos de ventas. Las empresas deben hacer grandes ajustes en sus modelos de negocio para sobrevivir y prosperar; los pequeños ajustes incrementales no serán suficientes. Los directores financieros que hagan grandes movimientos serán los que mejor capeen la incertidumbre, recuperen el crecimiento y aceleren la adopción de los conjuntos de habilidades necesarios para la nueva normalidad. Únase a nosotros para conocer las medidas audaces que puede incorporar a su estrategia y conozca los puntos de vista de los líderes que están haciendo cambios decisivos.
Agenda sujeta a cambios
Las próximas industrias que tendrán un rápido crecimiento están tomando forma en estos momentos. Las empresas que las definen están haciendo grandes movimientos para sentar las bases de una ventaja competitiva, adoptando modelos de negocios digitales, haciendo fusiones y adquisiciones para aumentar su cuota de mercado y acelerando la automatización y optimización de procesos para responder rápidamente a los cambios.
Senior Vice President, ERP Product Marketing, Oracle
Oracle lleva más de 40 años tomando medidas audaces para superar a la competencia, especialmente en períodos de recesión. Conozca los puntos de vista de la dirección ejecutiva sobre los grandes cambios que Oracle está haciendo para ampliar su liderazgo en el mercado de servicios en la nube y cómo el equipo financiero está respaldando ese esfuerzo.
Los directores financieros encuestados por PwC en el último trimestre de 2020 esperan que sus empresas obtengan más ingresos en los próximos 12 meses, continuando así una tendencia alcista. Esa perspectiva positiva es el resultado de las medidas audaces que muchos de ellos han tomado en su intento por volver al crecimiento. Conozca las principales prioridades de los directores financieros para 2021 y las medidas que los equipos financieros están tomando para responder a los desafíos del nuevo año.
US Deputy Advisory Leader and US Advisory Industrial Products and Services Vertical Leader, PwC
Las próximas industrias que tendrán un rápido crecimiento están tomando forma en estos momentos, encabezadas por empresas dispuestas a apostar por el cambio al trabajo virtual y el comercio digital. Escuche a los líderes financieros que están reestructurando sus industrias para la próxima década y mucho más allá mediante la adopción de modelos de negocio basados en servicios, plataformas que priorizan la nube para apoyar cambios rápidos y un compromiso continuo de ofrecer excelencia a los clientes mediante la innovación y experiencias digitales.
Chief Accounting Officer, Square
El mercado de fusiones y adquisiciones está en su mejor momento, ya que las empresas buscan fusiones, adquisiciones y desinversiones para reorientar sus modelos de negocio y reasignar recursos a oportunidades de alto crecimiento. Los clientes comparten sus estrategias de fusiones y adquisiciones y el uso de plataformas basadas en la nube para maximizar las sinergias y aumentar el valor para sus accionistas.
Los ejecutivos de desarrollo de Oracle comparten las tecnologías, mejores prácticas y prestaciones que los directores financieros y sus equipos necesitan para reavivar el crecimiento y dirigir sus empresas en una economía redefinida por la pandemia.
Grandes movimientos como la orientación hacia un modelo de negocio digital o una adquisición pueden provocar retrasos e imprecisiones en el cierre financiero, sobre todo si sigue utilizando procesos financieros manuales. Los clientes comparten sus estrategias para automatizar todo el proceso de cierre financiero, emplear tecnologías inteligentes de automatización de procesos para ofrecer transacciones sin contacto y poner rápidamente información precisa a disposición de los responsables de la toma de decisiones.
Los mismos movimientos que hacen posible el crecimiento y la transformación pueden poner también en riesgo los datos más críticos y confidenciales de una empresa. Escuche directamente a los clientes de Oracle que han creado una cultura que les aísla contra las amenazas a la empresa, al tiempo que fomenta la toma de riesgos informada mediante el aprovechamiento de tecnologías avanzadas.
Vice President, Internal Audit/SOX Compliance, Williams-Sonoma, Inc.
Amy Allen is the Audit Executive at Williams-Sonoma, Inc. and leads the global internal audit and SOX Compliance departments. Prior to WSI, she held management positions leading risk and control engagements in both the financial services and technology industries. She currently sits on the Board of Governors for the San Francisco Chapter of the Institute of Internal Auditors.
Lisa Blackwood-Kapral is the Chief Accounting Officer for Lyft. With almost 30 years of progressive experience in finance and operations management at emerging growth companies and multi-billion-dollar public company organizations, Lisa has focused on the retail and technology industries, including Best Buy, Inc, Gymboree, Boudin Bakery, Stella & Dot (startup) and Shutterfly. She has been involved in a significant amount of Finance transformation in her career, leading over a dozen various enterprise software implementations, and is presently the executive sponsor for a full finance systems transformation. She has strong regulatory and risk management experience having taken a private company public and built entire SOX and Internal Audit functions from ground zero, at two separate companies and is standing up SOX compliance here at Lyft. She also adopted enterprise risk management and business continuity programs at these companies. Lisa has her Bachelor of Accounting degree and an active CPA license in the state of California. She has completed FEI Silicon Valley CFO Readiness Academy and has spoken at various conferences including most recently at the SEC Institute on adoption of various accounting standards in an ever-changing and complex finance environment. Lisa is very active in the area of I&D and has been a panelist on two separate Oprah Winfrey Network filmings this year (1) Oprah and Emmanuel Acho, “Uncomfortable Conversations with a Black Man”, Part 1 and Part 2 and (2) Oprah’s Book Club.
In addition to her busy work life, Lisa is a devoted mother of three teenagers. She loves all types of physical fitness including, Orangetheory Fitness, boxing, running and competing in races, and yoga. Lisa and her family reside in Redwood City, California.
Matt Bradley is senior vice president of product development for enterprise performance management at Oracle. He is an experienced executive with global hands-on experience running large and small teams in product strategy and engineering. His current role covers Oracle’s EPM footprint: planning, budgeting, and forecasting; financial consolidation; and management reporting, delivering both SaaS solutions and the more traditional on-premise deployments. He joined Oracle in 2007 as part of Oracle’s Hyperion acquisition. As a vice president of product development at Hyperion Bradley helped lead the charge in establishing Hyperion as the market leader within EPM. Prior to joining Hyperion in 2000 he held several development lead positions at various medical information companies supporting EMR, Casemix analysis, decision support, and related subjects. He and his family moved from Ireland to the Bay Area in 1993. Bradley holds a degree in computer science from Queens University, Belfast. After graduating in 1989 he started his career in information technology at Oracle.
Safra A. Catz has served as chief executive officer of Oracle Corporation since 2014 and a member of the company’s board of directors since 2001. She previously served as president of Oracle and has also served as the company’s chief financial officer. Prior to being named president, Catz held various other positions since starting at Oracle in 1999. She currently serves as a director of The Walt Disney Company and previously served as a director of HSBC Holdings plc.
Ajmere Dale is Square’s Chief Accounting Officer. He was previously the VP Controller at SolarCity prior to the acquisition by Tesla and has held various controllerships within the biotech and technology space. Ajmere started his public accounting career at EY in the UK attaining membership to the Institute of Chartered Accountants and also holds a MEng from Imperial College, London. He is a key sponsor of the finance transformation journey at Square.
Larry Ellison is chairman of Oracle Corporation and chief technology officer. He founded the company in 1977 and served as CEO until September 2014. He also races sailboats, flies planes, and plays tennis and guitar.
Jenny Koehler serves as PwC’s US Deputy Advisory Leader, and also leads PwC’s US Industrial Products & Services business unit, encompassing Power & Utilities, Energy, Manufacturing, Automotive and Aerospace & Defense industry sectors. Prior to these roles, Jenny was PwC’s US Power & Utility Advisory Leader.
Over the years, Jenny has built a reputation as a thoughtful advisor to clients, with a focus on driving business outcomes, through the lens of multi-disciplinary transformational initiatives. Most recently, those transformations increasingly involve the use of technology, and Jenny prides herself on approaching the use of technology as a critical enabler in driving step changes in organizations.
As a passionate advocate for environmental literacy, Jenny is a National Board Member, and Chair of the Audit Committee for NatureBridge, a non-profit organization dedicated to the mission of connecting youth in our society to the natural world.
Jenny graduated from the McCombs School of Business at the University of Texas with a master’s in accounting & finance, and before that, from the College of Wooster, with a Bachelor of Arts degree. She is also a CPA and a member of the AICPA. She and her husband, Jason, live in San Francisco.
Juergen Lindner is Oracle’s senior vice president of marketing for SaaS, focusing on enterprise resource planning (ERP), enterprise performance management (EPM) and supply chain management (SCM). He is responsible globally for SaaS thought leadership, go-to-market strategy, and sales enablement.
Prior to joining Oracle in late 2016, Lindner held several leadership roles at SAP SE including global vice president of go to market and sales enablement for all SAP product lines. Prior to that he held product leadership roles in financials, procurement, mobile, analytics, database, and technology. Before joining SAP, he worked for Deutsche Bank and SAP systems integrators.
As a more than 20-year veteran of the enterprise software industry, Lindner is continuously driven to help companies succeed in their transformation journeys and take full advantage of emerging technologies.
Lindner holds a masters degree in international business administration and management from the University of Applied Sciences in Konstanz, Germany.
Rondy Ng is senior vice president of ERP applications development at Oracle with responsibility for leading all aspects of product strategy, product development, and product delivery for Oracle’s ERP applications and cloud services. Under Ng’s leadership, Oracle has developed and delivered the new-generation market-leading enterprise proven Oracle ERP Cloud, with rapid adoption from thousands of midsize and multinational enterprises worldwide since 2013. Ng joined Oracle in 1990 and has held a variety of product development leadership positions within Oracle. He holds a Master of Science degree in computer and electrical engineering from Cornell University.
Maria Smith is senior vice president, Corporate Controller for Oracle Corporation. She is responsible for leading the Global Controller Organization for EMEA, Americas and JAPAC and Corporate Accounting. Maria is also SVP M&A, which has led the integration of 150+ Acquisitions into Oracle collaborating with all finance lines of business.
Maria joined Oracle in 1999. Prior to Oracle, she was Financial Controller at Fujitsu Consulting and Amdahl Ireland. Maria Smith began her career with Ernst and Young and graduated from Dublin City University with a degree in Accounting and Finance. She is a Fellow of the Institute of Chartered Accountants in Ireland.
In 2014, Maria was a winner at WXN Ireland’s Most Powerful Women in the Corporate Executive Category and was shortlisted for the Image Business Woman of the year in 2015. In 2017, Maria won Dublin City University’s Alumni Award from their Business School and is now a member of their Business Industry Advisory board.
Maria is a member of the Steering Group of the 30% Club in Ireland and is an advocate for inclusion.
Jay Weiland is the Director of Financial Solutions in the CIO’s office at Lyft. Genuinely curious about the world, he enjoys how technology feathers into the larger business as a whole and has taken the opportunity to work a broad swath of industries within companies at every state of maturity. Beginning with University of California Berkeley modernizing accounting and billing systems; Pixar Animation Studios Y2K readiness, SOX introduction, and M&A with Disney; Twitter pre-IPO to IPO financial system conversion and internationalization; Leap Motion (start up) software and hardware sales expansion into China; and the Cost Plus World Market division of Bed Bath & Beyond system modernization and optimization. Currently partnering with the Chief Accounting Office at Lyft, on a four year journey of financial transformation addressing System, Process, and Structure. His goal is to enable all employees at Lyft to have ownership over making strategic business decisions that are in the best financial interest of the company by giving visibility into timely, complete, and accurate information. Jay aims to democratize data to make decisions and have it become equivalent to a utility for Lyft, equivalent to wifi or power, believing all users should have appropriate access to a single resource on a continuous, uninterrupted basis in order to be more productive in making business decisions grounded in metrics. Jay and his family reside in Moraga, California.
Experienced in a Steve Jobs’ company (Pixar Animation Studios including M&A with Disney), two successful Andreessen Horowitz IPO’s (Twitter and Lyft), and a third a16z company’s pre-IPO funding (Leap Motion).
An energetic manager of managers, I thrive at executing multidisciplinary enterprise-level technology programs by utilizing my broad technical skill set and business knowledge to effectively direct a wide breadth of projects and emotional maturity to manage a variety of personalities.
Genuinely curious about the world, I enjoy learning how technology feathers into the larger business as a whole and enjoy managing the chaos of making foundational decisions in the face of incomplete information.
As CFO at goPuff, Josh Burke leads and develops the company’s Accounting, Operations Forecasting and Finance organizations. With more than 20 years of finance and accounting experience, he has held senior finance positions at a number of industry-defining brands. Josh most recently served as CFO at Backcountry, a $1B market leading pure play e-commerce site. Prior to Backcountry, he spent eight years building Under Armour’s finance function, helping drive the performance apparel company from $1B in revenue to $5B. During his tenure, Burke led world-class finance functions for Product and Design, Supply Chain, Marketing, and managed teams across Asia, Latin America, Europe, and North America. Josh graduated from Tulane University with a Finance and Accounting degree and earned his MBA from the University of Virginia.