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Retail Omnichannel and Stores

Cloud-based omnichannel retail solutions deliver unforgettable cross-channel customer experiences. You will reduce costs, improve efficiency, empower associates, and enhance customer service by streamlining operations.

Explore retail omnichannel and store software solutions.

Why retail omnichannel and stores

Regardless of the channel, your customers expect the same brand experience with consistency in pricing, service, and quality. The operational complexities of providing a unified brand experience are irrelevant to the end consumer. You must deliver a unified brand retail experience across all channels to maintain customer loyalty.

01Streamline in-store services with a flexible, mobile retail POS

Gain agility while delivering a personalized shopping experience by having inventory and customer information in the store associate's hands.

Read Backcountry’s story

02Enable superior shopping experiences with a 360-degree customer view

Capture, organize, and analyze customer actions and information to target and reach them in real-time.

Check out the Oracle Retail Blog

03Build an integrated experience to better serve customers

Getting a single view of customers, inventory, and orders offers an operational advantage. Adapt operations to respond to changing consumer expectations.

Read Grupo Nazan’s story

04Empower store associates to become successful brand ambassadors

Improve the performance of your store associates by training and empowering them to be brand ambassadors and deliver the exceptional experiences customers crave.

Read the Oracle Retail Blog

Improve consumer journeys with omnichannel features

As you continue to evolve your retail omnichannel journey, you can provide customers with engaging, seamless experiences while refining operations across all touchpoints.

Oracle Retail Xstore Point of Service enables seamless transactions

Create connected interactions

Place robust retail point-of-service functionality in the hands of your store associates. Mobile-enabled options deliver shopping experiences customers expect with inventory visibility, customer intelligence, and seamless transactions.

Empower associates

Maximize the productivity of your sales associates by putting the right tools in their hands. More than ever, your store associates play a vital role—many roles in some cases. Their performance can determine whether a customer develops a lifelong loyalty with you or whether they turn their back on the store for good.

Gain actionable insight

The power of Oracle Retail Xstore Point of Service extends to the store manager, where it supports bank deposits, labor scheduling, timekeeping, and reporting. Managers can also empower associates with the use of store messaging, tasks, and sales goals. Ultimately, managers spend less time on administrative tasks, allowing them to focus on motivating your associates and assisting customers.

Flexible framework

Leverage the power of advanced network technologies and integrate all field operations into a single, powerful, empowered retail organization. Xstore Point of Service allows you to select from a variety of databases, operating systems, and hardware platforms to support your business.


Oracle Retail Customer Engagement helps build customer loyalty

Informed decision-making

Gain the tools and the strategic insights you need to focus marketing investments on high-potential customer segments and better inform decision-making in the crucial areas of merchandising and operations.

Oracle Retail Customer Engagement is a suite of integrated cloud services designed to drive incremental revenue and profitability for your retail enterprise. The modules in the suite empower you to build customer loyalty, increase average spending, and drive repeat purchases.

Oracle Retail Customer Management and Segmentation Foundation (PDF)

Break down data silos in your organization. Leverage a set of powerful segmentation tools designed to help you explore data, glean strategic insights, and exploit areas of opportunity. Segment management provides predefined segment templates that tap into the wealth of customer data and help to quickly identify customer groups that drive profitability for your business.

Oracle Retail Gift Cards (PDF)

Respond quickly to promotional opportunities with a gift card that has flexibility, scalability, and reliability. A secure back-office account management interface enables you to gain access to card and account details for balance inquiries, manual point adjustments, card merge/replacements, and other important functions. All of this can seamlessly integrate into your website to enable customer self-service for added convenience and stickiness for the site.

Oracle Retail Campaign and Deal Management (PDF)

Turn insights into action to accelerate growth in revenue and profitability. Relevancy drives response and engagement with marketing and promotional communications. Harness valuable data to personalize interactions and increase response rates. The ability to place the right offer at the right time to the right audience elevates customer satisfaction and maximizes the return on marketing investment.

Oracle Retail Loyalty and Awards (PDF)

Identify, reward, and retain shoppers with a loyalty program focused on customer retention and acquisition. Whether your loyalty strategy is based on direct awards or special recognition driven by membership levels, the platform has the features to operate the program best suited to your specific requirements.


Oracle Retail Order Management System enables smarter fulfillment

Gain real-time visibility across the transaction life

Monitor and answer questions on the lifecycle of the order for a customer at any given time with a comprehensive set of functionalities. The solution can easily integrate across all points of service, including retail locations, the web, catalogs, contact centers, kiosks, and mobile devices.

Empower associates with customer appeasement capabilities

Deliver convenient shopping experiences and enhanced services that delight customers, drive revenue growth, and strengthen customer loyalty. You can develop a consistent customer experience across all channels by providing back-order notifications, returns, exchanges, gift-giving options, and real-time service.

Integrated service options

Focus on identifying, attracting, and retaining the most profitable and valuable customers by providing outstanding service. With the Oracle Retail Order Management System you can leverage customer information more effectively throughout the transaction and as part of marketing, merchandising, and customer service efforts. Easily access and adjust the order and quickly communicate the new order information to customers while keeping operations running efficiently.


Oracle Retail Order Broker delivers real-time inventory status

Intelligent, flexible fulfillment

Access real-time inventory information to complete transactions on demand through alternative fulfillment methods, such as shipping directly from another warehouse or store or scheduling a store pickup.

Empower store associates with endless aisle

Perform omnichannel transactions within your current store environments without making significant modifications to your POS application. This is accomplished by providing store associates with a simple, intuitive user interface for omnichannel transactions. The user interface will alert the store to new orders as well as the status of orders to be managed. The store can view order detail information, perform status updates, print picking slips, and see messages.

Minimize cost, reduce risk

Gain flexibility to drop-ship an order to a customer directly from the supplier, instead of from your current inventory. Once a drop-ship order is placed, the application automatically sends the order and customer information to the supplier for delivery. Drop-ship ordering gives you the opportunity to sell additional products without the cost and risks of maintaining the inventory.

Reserve and respect inventory availability

Prioritize inventory to serve various channels with visibility into real-time availability directly from distribution centers and store systems. Order Broker lets orders be delivered to fulfilling locations immediately upon placement, and you receive status updates such as order rejections, cancellations, and shipment notifications. No time is lost fulfilling orders and servicing customers with this extended visibility.


Oracle Retail Store Inventory Operations ensures accurate inventory

Enterprisewide visibility to stores’ inventory position

Connect in real time to third-party solutions and technologies that update inventory such as RFID, fresh item management solutions, or electronic shelves. These prebuilt integrations and open connection points eliminate the need for nightly batch processing and delays in sharing of real-time inventory availability. With real-time access to store inventory data across the organization, business decisions are based on accurate, real-time information.

Optimize store associate operations to support accurate inventory

Drive efficiency and automation for your associates both on the shop floor as well as in the backroom. Provide a simple, predictable, and repeatable set of processes for managing discrete real-time perpetual inventory.

Support in-store associate mobility and flexibility

Provide a mobile workflow and access to the store associate to execute all inventory-related processes throughout the shop floor and backroom. Intuitive dashboards provide store management the tools to monitor and correct inventory events in real time.


CX Commerce drives conversions and loyalty

Boost sales with personalized, omnichannel ecommerce

Enrich your customers’ digital shopping experience with a unified ecommerce solution that leverages data from your CRM and back-office systems. Oracle B2C Commerce drives conversions and loyalty whenever and wherever your shoppers want to engage with your brand.

Increase IT agility

Easy-to-use drag-and-drop tools enable you to curate and personalize your shoppers’ omnichannel ecommerce experiences.

Lower total cost of ownership

Use interactive dashboards and data visualizations—that take real-time insights from every customer engagement—for greater visibility into your shoppers’ wants and needs.

Convert more shoppers

Connect every aspect of ecommerce to deliver personalized experiences that engage customers across all buying cycles at the right moment on the right channel.

Unify channel strategies

Connect shopper and company data with a seamless dataflow between your contact center, marketplace, and in-store POS applications.


Related retail omnichannel resources

5 ways platforms help retailers achieve improved outcomes

With artificial intelligence and machine learning at the core, Oracle’s platform for modern retail delivers a complete set of mission-critical solutions and cloud services that enable retailers to gain the insights and agility to attract and retain customers at every touchpoint.

Read the full perspective from IDC

Leverage the power of the Oracle Retail Reference Library community

Accelerate speed to value by streamlining your implementation using best practice process models, architectural diagrams, and a retail glossary derived from more than 5,000 retail customers across 96 countries.

Gain knowledge with the Retail Reference Library

Stores and Commerce Learning Subscription

Oracle offers speed to value with on-demand digital learning. You can build individual competencies that maximize usage of the Oracle Retail stores and commerce solutions. Available 24/7 with self-paced learning guides and detailed microlessons with step-by-step demonstrations.

Explore on-demand training materials

Why consider an omnichannel capability review?

Leverage Oracle’s methods, tools, and extensive experience across diverse retail sectors and geographies. Oracle Retail’s omnichannel capability review is designed to serve as a starting point for you to review and assess the state of your omnichannel operations and identify opportunities for optimization through an engagement with the Oracle Retail omnichannel team.

Request a capability review (PDF)

What is omnichannel?

Create an omnichannel strategy that provides a seamless shopping experience across all channels.

Define your strategy

Get started with omnichannel and stores


Contact Oracle Retail

Reach out to discuss the next steps with a retail solution expert.


See the Oracle Retail RACK

Explore research, reports, webinars, and more that can help you better understand the power of Oracle Retail products.


Connect with the Oracle Retail community

Led by retailers like you, licensed customers meet regularly to share best practices and build networks.


Subscribe to the Oracle Retail Blog

Enjoy relevant articles and customer stories from the Oracle Retail community.