Fire & Vine Hospitality Elevates its Loyalty Program with Oracle Cloud
With Oracle CrowdTwist, Pacific Northwest restaurant group creates unique and memorable experiences to reward its loyal diners
Austin, Texas—Nov 19, 2024
Fire & Vine Hospitality has adopted Oracle CrowdTwist loyalty and engagement to help cater to the individual preferences of its Revelers Club loyalty program members. By leveraging CrowdTwist's API-driven platform, Fire & Vine has integrated loyalty and engagement data across its reservation system, events platform, and email lists. With a consistent and accurate view of its customers, Fire & Vine is now able to offer more targeted and personalized offers that reward and honor guest loyalty at its 11 locations throughout the Pacific Northwest, including the iconic steakhouse, El Gaucho.
“Our mission is to revel and celebrate life with our guests, and our loyalty program is designed to make our guests feel valued and appreciated. With CrowdTwist, we can better understand our diners’ preferences and behaviors to create tailored offers that build long-lasting brand affinity,” said Chad Mackay, CEO, Fire & Vine Hospitality. “Data is gold in our businesses and essential to driving success loyalty programs. With Oracle, we have the technology backbone to build for the future, break down data silos across our systems, and gain valuable insight into our diverse customer base so we can better serve them.”
With data seamlessly integrated across its existing Oracle Simphony Point of Sale (POS) systems, third-party software, and CrowdTwist, Fire & Vine can now access the full breadth of its customer data in real time. With comprehensive customer profiles, it can not only recognize and reward customers for specific menu selections, but also expand engagement with exclusive wine and bourbon tastings, and enable cross-promotional opportunities with other restaurants and hotels.
The company also plans to create personalized loyalty programs for employee accounts, offering dining credits and incentives for long-serving staff.
“Fire and Vine Hospitality’s Revelers Club is a fantastic example of how data-driven engagement and offers can deliver lasting customer value,’ said Alexander Alt, executive vice president, Oracle Consumer Industries. “With CrowdTwist, Fire & Vine has the information it needs to understand the unique preferences of each customer and interact with them in a way that provides a much more relevant and valuable experience to the customer while also increasing profitability.”
Fire & Vine Hospitality selected Oracle in Q1 FY2024.
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About Revelers Club and Fire & Vine Hospitality
Each Revelers Club location is unique to the community it serves, and all share the following attributes.
- Service – We provide every guest with a unique, unparalleled experience. We revel in celebrating lives.
- Quality – Our mission is to source the best in the world for our guests to enjoy.
- Community – Building a strong community through financial giving and sharing time and resources are core company values.
Revelers Club is the industry’s most generous rewards program designed to reward and honor our guest’s loyalty and provide benefits at each location in the collection, including El Gaucho Seattle, Bellevue, Tacoma, Portland and Vancouver, AQUA by El Gaucho, Aerlume, Witness Tree lounge, Yellowhawk Resort, and Walla Walla Steak Co., in Walla Walla and Woodinville, WA. Free to join, the Revelers Club shares birthday and anniversary gifts at each level of the program and members receive points for every dollar spent.
Revelers Club is managed by the Fire & Vine Hospitality team which provides operational leadership, product sourcing, marketing and technology support for some of the Pacific Northwest’s most iconic lodging and restaurants.
About Oracle Restaurants
Oracle helps ambitious food and beverage providers transact in new ways, place their guests at the center of every business decision and deliver great guest experiences. With Oracle Simphony Cloud, an open and extensible digital transaction platform for unified restaurant commerce, thousands of operators around the world inform and automate their operations and deliver personalized staff and guest experiences. Learn more at Oracle Restaurants.
About Oracle CrowdTwist
CrowdTwist loyalty and engagement cloud application empowers brands of all sizes to offer personalized engagement and extend loyalty and reward programs to build more meaningful relationships with their customers.
About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.
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