AJ Harris knows winning. As vice president, accounting and finance and controller for the 2020 NBA champion Los Angeles Lakers, he’s had a courtside seat to the operations of a world-class franchise with 17 championship seasons. But dynasty and legacy systems don’t make for good teammates. Harris says the Lakers’ previous enterprise system couldn’t support the organization’s current period of growth. “We wanted to move to a platform, obviously in the cloud, that had financials, fixed assets, as well as a BI tool in the EPM cloud system that could assist us as we built out all of our departments,” he says. The Lakers rely on Oracle Cloud ERP and Oracle Cloud EPM to help manage season ticket member retention, fan experience, sponsor engagement, social media investment, and more. Metrics allow management to review and analyze every game, bringing a championship mentality to the boardroom and the locker room.
For the digital content team supporting the 2019 Super Bowl champion Kansas City Chiefs, preparing for game day is one of the most intense parts of the job. “Our team does nothing but build hype all week long,” says Mike Cukyne, vice president of content and media operations for the Chiefs. “Who’s our opponent? What happened the last time we played them? We highlight all of that, which helps build excitement.” But on game day, as the digital content team posts game information across social media, the team uses Oracle Eloqua Marketing Automation, part of Oracle Cloud Customer Experience (CX), to connect ticket holders to team information that helps improve their game day experience.
As the National Hockey League’s Tampa Bay Lightning won the Stanley Cup championship on September 28, Travis Pelleymounter, vice president, ticket sales and service for the Lightning, was already thinking about next season. Amid the joy of the franchise’s first championship in 16 years, Pelleymounter and his colleagues in sales and marketing faced a huge professional challenge: How do they sell 2021 season tickets and connect with the team’s passionate fans with so much uncertainty due to COVID-19? Email communication is a foundation of the strategy: the sales, marketing, and data analytics teams work together to ensure they send only relevant messages, using Oracle Eloqua Marketing Automation, part of Oracle Cloud CX.