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Oracle CrowdTwist Loyalty and Engagement

Connect your largest and most valuable customers with loyalty and reward programs specifically targeted to them. Oracle CrowdTwist Loyalty and Engagement increases profitability, deepens customer relationships, and improves customer retention.

See what Oracle CrowdTwist Loyalty and Engagement can do for you.

Explore Oracle CrowdTwist Loyalty and Engagement

Engage your customers

Capture data every time customers engage with your brand to build a full 360-degree customer profile that can be used to personalize interactions and offerings.

Omnichannel customer loyalty

Build customer loyalty by creating consistent loyalty experiences no matter which touchpoints—physical or digital—customers chose to interact with your brand.

Customer data capture

Collect actionable customer data across all touchpoints and channels and use that data to deepen connections with your customers.

Nonpurchase activities and gamification

Interact with your customers beyond the point of transaction and add gamification. Begin to understand why they engage and what motivates purchases.

First-party profiles

Build rich, first-party profiles of your most valuable customers by combining their brand engagement, social influence, and spend.


Customized loyalty program design

Devise loyalty programs and customer retention strategies around your brand’s unique objectives and most loyal consumers. Oracle CrowdTwist Loyalty and Engagement provides customizable loyalty programs, a flexible SaaS platform, and more engagement opportunities than any other solution.

Brand authenticity

Fuse the loyalty experience into your existing digital properties while maintaining complete control over the look and feel of the brand.

Brand value and impact

Drive brand value and encourage customer behavior through a strategically designed loyalty program that impacts revenue.

Widgets

Launch loyalty programs quickly and scale as needed using our out-of-the-box widgets, including point balances and tier information, surveys, social account connections, and more.


Segmentation, tier levels, and personalization

Drive customer retention by employing data to refine segments, personalize loyalty marketing and campaigns, and offer relevant rewards and benefits that promote continued engagement and spend.

Audiences and tier levels

Create unique audiences and connect with customers through personalized loyalty campaigns, activities, and rewards based on member behavior, data, tier status, and more.

Personalized loyalty experiences

Reward your best customers and maximize margins with meaningful offers that match their tier level and interests.

Data push for segments

Power downstream marketing initiatives by pushing Oracle CrowdTwist Loyalty and Engagement segmentation data to your other systems, including CRM, marketing automation, email service providers, customer data platforms, and more.


Manage customer rewards programs

Motivate customers with various rewards and benefits to drive continued purchasing and engagement. Oracle CrowdTwist Loyalty and Engagement provides the flexibility to design and implement the most appropriate and effective reward strategy for your brand.

Diverse reward offerings

Create stronger connections with your customers by offering rewards they will value, including gift cards, sweepstakes, digital downloads, and charitable donations.

Reward redemption

Allow customers to redeem rewards by choosing from your personalized product catalog, applying discounts in an online cart or POS checkout, or automatically distributing rewards for a set number of points or a specific status or member segment.


Program reporting and analytics

Evaluate your loyalty programs, member spend, and engagement behavior using our self-service analytics tool. Oracle CrowdTwist Loyalty and Engagment allows you to define brand-, industry-, and program-specific KPIs and create custom reports.

Self-service

Access program and member insights from the self-service business intelligence (BI) and reporting tool and use that data to focus future marketing efforts.

Reporting dashboards

Create custom dashboards that include key loyalty program performance indicators, easy-to-analyze visuals, and expanded reporting categories.

Data export

Set up automatic data exports that regularly send loyalty program report data to a defined location.


View all customer successes

Oracle CrowdTwist customer successes

Powering the most innovative and engaging programs. Brands look to Oracle CrowdTwist to build relationships with customers beyond the point of transaction. Drive brand-valuable behaviors by activating key customer groups.

Bowlero
Sleep Number
Lego
Foot Locker
Toms
Vitamix
tarte logo

Using Oracle CrowdTwist, tarte designs a loyalty program that customers love

Key benefits

Key benefits of CrowdTwist
DECEMBER 2, 2020

Three Ways to Build Loyalty with Customer Data

Cat Rossi, Principal Content Marketing Manager, Oracle

According to a recent OracleCrowdTwist study, 55 percent of consumers want personalized brand experiences; however, only 12 percent claim that their brand does this successfully. This creates a massive opportunity for brands to gain a competitive advantage by adopting omnichannel loyalty programs. Learn how you can leverage this opportunity.

Read the complete post

Featured blogs

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Resources

Cloud Readiness

Release readiness

Get up to speed on the latest releases of Oracle CrowdTwist Loyalty and Engagement and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.

Documentation

Documentation

Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle CrowdTwist Loyalty and Engagement. You'll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

Cloud learning

Develop your Cloud CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Customer Community

Topliners

Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners Community for Oracle Marketing includes content about Oracle CrowdTwist Loyalty and Engagement.

Support and Services

CX Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Best Practices

Marketing automation best practices

The goal of marketing automation is to streamline, automate, and measure tasks and workflows so that everything that you do happens faster and more efficiently with fewer problems and mistakes. That’s why it’s good to be aware of what the best practices are so you achieve superior results to those achieved by other means.

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