Oracle Marketing

Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.

Explore Oracle Marketing

Marketing automation solutions for personalized B2B marketing

Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.

Data-driven campaign management for B2C marketing professionals

Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.

Find out why Oracle Marketing is a Leader

Oracle is the only Leader in Forrester Wave for B2B Customer Data Platforms

Find out why Oracle is the only Leader.

Oracle is a Leader in Gartner® Magic Quadrant for B2B Marketing Automation Platforms

Find out why Oracle is a Leader for the 11th consecutive year.

Explore Oracle Marketing industry solutions

Why choose Oracle Marketing?

01Unify and activate your customer data

Connect customer behaviors, transactions, firmographics, and demographics across the entire customer experience to make every interaction matter for each individual.

02Deliver relevant experiences in real time

Collect data from more places, apply intelligence at scale, and use insights to deliver personalized customer experiences in the moments that matter.

Personalize your B2C marketing campaigns

View the B2B Marketing interactive demo (2:29)

03Easily execute sophisticated marketing

Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.

04Increase customer loyalty and retention

Reward and engage your loyalty program members with highly personalized campaigns based on customer data, shopping behaviors, and preferences in real time.

Learn more about Oracle CrowdTwist Loyalty and Engagement

Customer story

Mazda Europe improves CX by personalizing each customer's journey

See how Mazda Europe uses Oracle Unity Customer Data Platform and Eloqua Marketing Automation to personalize and enrich each customer’s experience over time as they continue to engage, often over numerous channels.

Oracle Marketing customer successes

View more customer successes

Learn why companies across all industries use Oracle Marketing to deliver timely, personalized multichannel customer experiences. Click on the logos to learn more.

Oracle Customer Excellence Award nominations

The Oracle Customer Excellence Awards recognize transformational enterprises across industries and roles. Submit your nomination by March 29.

Resources

See what’s new in Oracle Marketing

Catch up on the latest in blogs, videos, product demos, events, and more from the Oracle CX team. See how we’re making every customer interaction matter.

See why Oracle Marketing is a leader

Oracle CX goes beyond email marketing to deliver experiences tailored to each customer’s expectations in real time.

Resources to help you get started

Explore Topliners for peer collaboration, information sharing, and needed tools. Ask questions, comment, and learn more about Oracle Marketing products and related technologies.

Develop your skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption.

How marketing automation works

Marketing automation software makes it easier to plan, coordinate, manage, and measure the results of marketing campaigns across channels, including email, web, display, search, and social. By automating processes, the software makes marketing more effective.

Série Oracle Playbook

Compilámos os segredos da nossa estratégia de colaboradores, processos e sistemas. E queremos partilhá-los consigo.

Gartner, Magic Quadrant for B2B Marketing Automation Platforms, 20 September 2023, Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin

is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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