Oracle Modern Best Practice—Event Execution to Lead

Event Execution to Lead
Create More Effective Events

Event Execution to Lead

The mobile, social, analytic, and big data capabilities built into modern marketing best practices enable you to launch more successful events. Nurture prospects and communicate to prospects in a variety of ways. Create events, administer multi-channel marketing for an event, and manage all aspects of events—from roadshows to large conferences. Use the following modern best practice as your roadmap to create, measure, and repeat the success of marketing events.

Optimized Event Management Processes

  • Easily manage all aspects of events and campaigns
  • Promote events with multi-channel marketing
  • Drive attendance with email marketing
  • Test responses with email testing and reputation management

Define Event
Define Event icon Analytics. Social.

Define Event

Define the event and the key details: products, segment, schedule, location logistics, communication plan, required content, responsibilities, resources, metrics, and offers.


Design Event Campaign
Design Event Campaign icon Analytics. Social.

Design Event Campaign

Define digital content, collateral, promotion, and social media activities for an event.


Build Target Audience
Build Target Audience icon Mobile. Analytics. Big Data.

Build Target Audience

Purchase, generate, analyze, and segment internal and external prospect lists to create a highly targeted audience.



Execute Event Offer
Execute Event Offer icon Mobile. Analytics.

Execute Event Offer

Communicate offer via email, direct mail, telesales, web, social media, and other vehicles to attract potential attendees.


Manage Event Registration
Manage Event Registration icon Mobile. Analytics.

Manage Event Registration

Capture prospect, lead, opportunity, or customer information to register attendees for the event.


Execute Event
Execute Event icon Mobile. Social.

Execute Event

Perform roll out activities and manage event logistics.


Analyze Event Results
Analyze Event Results icon Analytics. Social.

Analyze Event Results

Assess event results based on preset metrics, such as attendee feedback, media exposure, and generated leads.


Qualify and Prioritize Leads
Qualify and Prioritize Leads icon Mobile. Social.

Qualify and Prioritize Leads

Rule-based qualification based on profile, interest, demographics, and behavioral criteria with rule-based dashboards. Securely distribute the resulting qualified leads to sales.



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