Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform (CDP) applies machine learning to prescribe the best next action within any existing business processes.
IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 Vendor AssessmentRead IDC excerpt
Enhance the Effectiveness of Your Customer Data with a Customer Data Platform (CDP)Read Forrester report
The Forrester New Wave™: B2B Standalone CDPs, Q4 2021 evaluationRead Forrester Wave report
Bring back-office and CRM data into a unified, 360-degree customer profile. Oracle Unity Customer Data Platform gathers customer signals and applies them to the customer profile in real time so you have the most up-to-date information about your customer in every moment.
Simplify and consolidate all of your online, offline, first-, second-, and third-party data sources into a dynamic and connected customer profile.
Connect individual identities across devices, channels, and domains. Use advanced privacy and identity controls to build a unified, accessible profile.
Organize and maintain data quality by consolidating all of your data, including real-time behavioral signals, into a single repository. Unity Customer Data Platform cleanses and prepares that data and uses it to build enterprise data models.
Take advantage of data models built for your industry and a metadata-driven architecture that you can fully configure and extend.
Oracle Unity Customer Data Platform calculates key indicators from your first-party data—such as propensity to churn and customer lifetime value—and adds attributes from second- and third-party data sources to help you understand your customers at a deeper level.
Enrich profiles or accounts through advanced deduplication and data verification capabilities.
Enrich your customer profiles with over 50 prebuilt intelligent attributes or customize attributes based on your data model and business needs.
Add valuable data to your customer profiles using out-of-the box connectors to third-party data service providers.
Automate profile data enrichment within Unity Customer Data Platform with access to the world’s largest third-party data marketplace—powered by Oracle Advertising.
Drive engagement and loyalty with intelligent segmentation. Oracle Unity Customer Data Platform highlights customer behaviors and enables marketers to better understand customer intent and target relevant messaging to the right groups.
Gain valuable insights about customer behavior and fine-tune targeting using more than 80 behavioral scores, such as engagement score by channel, churn likelihood, purchase propensity, and more.
Go beyond traditional targeting and create more sophisticated segments. Use more than 100 out-of-the-box behavioral segments that help you find your most valuable customers, early adopters, bargain hunters and more.
Gather customer intelligence in real time to inform consistent, relevant, and personalized experiences. Deliver the right message at the right time to your prospects and customers, across channels, devices, and interactions.
Measure customer engagement and improve customer lifetime value using AI and machine learning to model, predict, and recommend the optimal experience and derive the next, best customer experience.
Evaluate engagement using several out-of-the-box widgets that include audience, campaign, and segment analyses.
Use advanced analytics to investigate and understand exactly why things happened the way they did.
Determine which are your most valuable customers by understanding recency and frequency of purchase along with how much they spend.
Instantly compare campaign results through an interactive user interface. Optimize your campaigns by increasing the scale of high-performing attributes and changing strategies for lower performers.
By providing a unified view of all your customer insights, Oracle Unity Customer Data Platform enables you to deliver "just for me" experiences across engagement channels.
Start to build audience segments to personalize experiences based on key customer signals, such as purchases and product and category affinities as well as channel preferences using more than 50 out-of-the-box intelligent attributes.
Publish customer segments and set up real-time context for personalization across martech and adtech channels with a single click.
Get the 360-degree context of the customer natively available in your marketing, sales, service, and commerce engagement applications as well as adtech channels.
Give the power of data to everyone in your organization. Business users get the information they need to personalize customer experiences in real time.
Create, analyze, and optimize data science models to achieve the benefits of machine learning and artificial intelligence.
Use prebuilt data science models to gain new insights to identify new opportunities and optimize campaigns or audiences.
Map machine learning outcomes to your data model, segmentation, campaigns, analytics, and more.
Target top performing channels, optimize communication with customers, and enhance personalized messages with relevant recommendations.
Your stack works better when it works together. Oracle Unity Customer Data Platform connects every system in your tech stack to other tools you use to uncover new insights and deliver seamless customer experiences across all touchpoints. Explore Oracle Unity's entire integration catalog.
Connect data across advertising, marketing, sales, service, and back-office applications with prebuilt connectors.
Oracle Unity's integrations across ad platforms, such Twitter, Meta, LinkedIn, LiveRamp, and Oracle Advertising, help you understand the entire customer journey, target more precisely, create and deliver more targetable media campaigns, and generate higher ROAS.
Drive intelligent loyalty campaigns, improved email marketing efforts, and commerce experiences that truly connect with Unity's integrations across the martech stack (CRM, commerce, loyalty, email, A/B testing, and more).
Reduce the time and effort it takes to uncover new customer insights with turnkey connectors into analytics tools.
Oracle Advertising and CX and Red Bull Racing are teaming up to deliver unrivaled fan experiences and bring fans closer to the race through personalization and real-time engagement. Watch as the journey begins to unfold.
Deliver highly personalized customer experiences through a 360-degree view of your customer interactions across marketing, sales, service, commerce, and back office.
Take advantage of prebuilt industry schemas and an open and extensible platform to quickly realize the value of your CDP in an accelerated timeframe.
Go beyond simply knowing your customers. Use the power of AI and machine learning to intelligently guide them to the best possible experience and outcome.
Rob Tarkoff, Executive VP and General Manager, Oracle
Last year, we were honored to receive recognition for our Oracle Advertising and Customer Experience (CX) solutions in three categories. This year, our products continue to prove their mettle. So much so that I am thrilled and humbled to announced that we’ve doubled that number this year, receiving recognition in six categories, including customer data platforms.
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The goal of a customer data platform is to bring all types of data together for a centralized, completed, constantly updated customer view and to improve customer experience (CX). With a CDP, companies can precisely target individual customers, personalize their experience, and improve loyalty, and increase retention rates. To achieve superior results, you need to know what the best practices are