Advanced Intelligence for Oracle Responsys

Fatigue analysis Fine-tune email messaging frequency

Increase engagement and reduce the number of customers who unsubscribe using prebuilt intelligent segment labels:

• Undersaturated
• Just right
• Saturated
• Oversaturated

How to handle email marketing oversaturation

Intelligent switch Orchestrate smarter journeys

Optimize customer journeys to improve opens, clicks, and conversions. Intelligent switch automatically selects the best campaign, channel, and time to deliver an email to each customer or potential customer. You’ll spend less time developing customer journeys while minimizing errors and improving customer experience.

Subject line predictions Improve email open rates

Improve open rates with subject lines that are more enticing to recipients. Subject line predictions uses machine learning (ML) to evaluate open rates from past email campaigns. This data is then used to forecast which subject line will produce a higher- or lower-than-average open rate for your current campaign.

Write better email subject lines with machine learning

How to best use Subject Line Predictions

Intelligent audience selector Enrich the customers’ journeys with look-alike targeting

Improve conversions by identifying the data profiles of customers who convert during their journey by automatically adding new, look-alike customers. An enhanced visual dashboard helps you analyze data and further improve campaign performance. Review easily digestible analytics that compare and contrast the performance of the initial target audience during their journeys against the AI-selected look-alike audience.

Predictive customer lifetime value Determine customer lifetime value

Find the hidden potential within your customer list. Leverage AI-built audience segments to optimize targeting and personalize content for:

• High spenders
• Medium spenders
• Low spenders

Send time optimization Engage customers at the right time

Improve open rates with subject lines that are more enticing to recipients. Subject line predictions uses machine learning (ML) to evaluate open rates from past email campaigns. This data is then used to forecast which subject line will produce a higher- or lower-than-average open rate for your current campaign.

Improve marketing campaign metrics by sending emails or push notifications to individuals based on when they’re most likely to engage. Oracle Responsys Campaign Management uses historical customer activity data to determine the best day and time to schedule your marketing campaigns.