Customer experience. Every company says they're focused on it. But few really are. So, are you? Tell us how your company architected a standout customer experience that shifted from driving transactions to building brand advocates and this Markie could be yours.
It can be hard to tell where your brand ends and your customer experience begins. And that’s just the way you like it. Tell us how you’ve architected a connected CX ecosystem with a CRM, third-party cloud apps, or API integration to win this Markie.
You don’t just “keep tabs” on performance. You put analytics insights to work in your sales and service experiences—and realize major ROI in the process. This Markie honors the pros who find opportunities where others see obstacles and capitalize on them without hesitation. To win, tell us how you’ve taken measured risks and reaped astounding benefits as a result.
Rocking the boat? It’s what you live for. You believe radical commerce and marketing experiences come from being brave enough to take bold risks. Win this Markie by sharing how you used new technology or a never-before-seen approach to attract, interest, and engage your audience.
The buyer’s funnel is a maze. But somehow, you’ve made it easy to pull leads all the way through—into the open arms of the sales team. If you’ve architected a lead management program with smart lead and account scoring that nurtures prospects, delivers dynamic results, and smooths the relationship between marketing and sales, this Markie is for you.
For you and your team, good is never good enough. You dream about bigger, better commerce and sales experiences—and then you roll up your sleeves and make them real. Win this Markie by sharing how you’ve leveraged technology, brought teams together, or developed creative incentives to catapult revenue.
The fragmented digital landscape everybody’s talking about? It’s not keeping you up at night. Because you’re delivering the hyper-relevant, omni-channel experiences buyers demand. Let us know how you’re capitalizing on micromoments of inspiration and architecting personalized, end-to-end experiences that support a buy-anywhere, fulfill-anywhere strategy and you could walk away with this Markie.
For you and your team, good is never good enough. You dream about bigger, better commerce and service experiences—and then you roll up your sleeves and make them real. Win this Markie by sharing how you’ve taken the tools at your disposal to do something you’ve never done before.
What works in one city or country rarely works in all. A single message often means different things to different people. If your team architected a national marketing campaign that was later translated for global use, we want to hear about it. Give us all the details on how you did it and you could have this Markie in the bag.
Data is everywhere these days, which begs the question: how are you using it? This Markie recognizes those in marketing, sales, service, and commerce applying data in ingenious new ways. So if you’re using it to target, personalize, or pivot—and have seen ROI as a result—enter now.
Right now, account-based marketing (ABM) is getting a lot of attention. But you aren’t one to blindly follow the crowd. By fusing account-specific intel, buyer personas, and intent data to reach prospects in a way that’s entirely unique, you’re expanding the boundaries of ABM as we know it. Ready to snag this Markie?
Want to be a fan favorite? Grab the hearts—and votes—of your peers with a project submission video enhanced by unusual creativity, humor or human-interest touches. If you think it will make the crowd laugh, cheer, or even cry, you could end up taking home this Markie for yourself.
For you and your team, it’s all about creating commerce experiences that give buyers more. Like powerhouse content. Personalized recommendations. And websites tailored to their right-now needs. And what do you know, your efforts are paying off. This Markie recognizes the enlightened commerce team hyper-focused on converting transactional customers into brand-loyal enthusiasts through inspirational experiences.
You don’t just “keep tabs” on performance. You put analytics insights to work in your campaigns—and realize major ROI in the process. This Markie honors the pros who find opportunities where others see obstacles and capitalize on them without hesitation. To win, tell us how you’ve taken measured risks and reaped astounding benefits as a result.