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Oracle Advertising

In an increasingly complex and connected world, you need to know who your best audiences are and be able to reach them in the right environment. You need to make sure that your ads are seen by real people. It’s all about that age-old question: “Did my advertising achieve its objectives?” With Oracle Advertising (formerly Oracle Data Cloud), you can answer this question today and be ready for what’s next.

Make an Impact With Your Advertising Investments
Oracle CloudWorld

Join us from October 17-20, 2022 for our new global conference created for our customers and partners who use Oracle's cloud applications.

The 16th Annual Markie Awards

Are you setting new standards for advertising and CX innovation and excellence? If so, we are excited to learn what you did and how you did it.

Oracle Advertising Summit highlights

Why brand purpose is more important than ever
Why brand purpose is more important than ever

Discover the role advertising plays in developing and owning brand purpose and values and how that leads to a better customer experience.

Watch the video (2:51)
Develop your brand purpose and value in the ad space
Develop your brand purpose and value in the ad space

Discover why your brand's purpose is so important and discover how you can find your brand's purpose and values through advertising.

Watch the highlights (3:20)
How to define and set responsible media best practices
How to define and set responsible media best practices

Learn how to use advertising to help build awareness around what your brand stands for. It’s not only responsible but also economically advantageous.

Watch the video (2:32)
Expert guidance through the data ethics and brand safety landscape
Expert guidance through the data ethics and brand safety landscape

Aaron Tabas, VP of content strategy and innovation at Vox Media, shares his recommendations and wishes for the advertising industry.

Watch the video (3:10)

Oracle Advertising Solutions


Get the returns you need on your first-party data and advertising spend with data onboarding, unique curated data assets, and contextual-intelligence tools. Reach and engage both customers and prospects across digital channels, and do so in the right environment for your brand with our category-leading brand safety and suitability solutions.

Featured Products

Moat Measurement

Use our award-winning Moat products to measure the impact of your advertising, with more than 50 metrics accredited by the Media Rating Council (MRC) across video, display, and in-app for a customized view of performance. Understand people-based reach and frequency across both TV and digital, and use an in-depth understanding of consumer attention to attribute campaign success to sales.

Featured Products

Read Forrester’s Total Economic Impact report of Oracle Contextual Intelligence Read Forrester’s Total Economic Impact report of Oracle Contextual Intelligence

See how using Oracle Contextual Intelligence boosts profits, improves ROI, and shortens payback periods.

Read the report
The Outlook for Contextual Solutions in Data-Driven Advertising and Marketing The Outlook for Contextual Solutions in Data-Driven Advertising and Marketing

Understand how contextual techniques are poised to play a central role in advertising and media monetization.

Download the report
Read Forrester’s Total Economic Impact report of Oracle Moat Analytics

See how Oracle Moat Analytics customers improved budgeting efficiency, boosted ROI, and lowered costs.

Get the report

Why choose Oracle Advertising?

1Optimize media with omnichannel measurement

Master the complexity of the modern media landscape by measuring and managing performance across all elements of a campaign. Prove the impact of your investments with comprehensive cross-channel measurement.

Learn how to measure everywhere

2Protect your media investments

Our verification solutions enable buyers and sellers of media to invest confidently, ensuring that every ad impression has a chance to be seen by real humans in brand suitable environments.

Learn how to protect your media

3Increase campaign effectiveness

Oracle Advertising empowers advertisers to maximize campaign performance by ensuring their messages are delivered to relevant consumers in a brand suitable environment.

Learn more about activation

4Award-winning solutions for advertisers and publishers

Oracle Advertising has won Adweek Readers’ Choice Awards for brand safety, measurement and analytics, and fraud prevention. See why our customers gave us top honors for optimizing every stage of an advertising campaign.

Learn what customers said

Explore Oracle's brand safety solution

Disneyland Paris uses Contextual Intelligence

Disneyland Paris uses Contextual Intelligence to help families find fun

"Before using a contextual solution, the challenge that [we] were facing was a decrease in reach and an increase in cost per acquisition. From the moment we used custom and contextual segments, we saw great outcomes in our campaigns."

Sebastien Mayer, Programmatic Audience Management Lead, Disneyland Paris

Oracle Advertising customer successes

View more customer successes

Learn how the biggest brands, agencies, and publishers use Oracle Advertising to deliver exceptional customer experiences that drive better business outcomes.

Resources to improve digital advertising experiences

TV and digital campaign measurement guide

Measuring TV and digital campaigns—beyond basic metrics—has always been a challenge, even for the most advanced advertisers and publishers. This guide shows you the formula you need to effectively measure cross-platform impact.

Get the guide

Switched on: An essential guide to navigating the advanced TV and video landscape

Get tactical. Learn where to focus and how to successfully execute an advanced TV and video campaign.

Download the ebook

Brand safety, suitability, and responsible media: A guide for digital advertisers

Protect your brand, intrigue your customers, and minimize risk. Learn to apply brand safety, suitability, and responsibility at every stage of the advertising lifecycle.

Download the guide

Digital advertising guide: Build a data-driven digital ad strategy

To create a data-driven advertising strategy, focus on audience, context, and measurement. Read our guide to learn the who, where, and how of digital advertising.

Read the guide

MARCH 4, 2022

Advertising industry accreditations and certifications solidify Oracle as an adtech leader

Chase Mathew, Product Marketing Manager, Measurement

The last 15 months have been big for Oracle. From our partnership with Red Bull Racing Honda, to announcing our acquisition of Cerner, there was a lot of growth and much to celebrate. Throughout all our accomplishments, one thing has remained consistent: Our commitment to building and maintaining effective ad measurement and brand safety solutions. Keep reading to discover Oracle’s most recent adtech industry certifications.

Featured blogs

View all


Documentation library

About Oracle Advertising

Built through global, industry-leading origins, Oracle Advertising solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey.

Why Oracle is a Leader

Learn why Oracle is a leader

Hear directly from analysts and customers. Learn how Oracle Advertising and CX connects advertising, marketing, sales, and service applications with ERP, supply chain, and HR on a unified cloud platform.

Cloud learning

Develop your Advertising and CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about Advertising and CX training and certification.

Cloud customer connect

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. It’s specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

More customer community groups

Eloqua Help Center

Find a partner, become a partner

Oracle partners with leading independent software vendors (ISVs) who provide a wide range of solutions that extend and complement Oracle Advertising and Customer Experience (CX) products.

Best Practices

Adtech best practices

Adtech software is used by companies and ad agencies to purchase advertising space and by publishers to price and sell their ad space. But adtech can be confusing because there are many types of adtech and many different uses for it. To fully understand this arena, it’s good to be aware of the best practices, next practices, and complementary tools so you can achieve superior results.

Get Started