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The 16th Annual Markie Awards

This year marks the 16th year we will celebrate customer experience (CX) innovation and excellence in advertising, marketing, sales, service, and ecommerce. We’re excited to learn more about what you did to adapt and thrive during this time of rampant change and opportunity.

We are collecting memories from Markie Awards over the last decade and a half. If you have a favorite moment or photo from the past, please share it on social media using #Markies.

Markie Awards

Nominations now closed. Winners will be announced this Fall.

The Oracle Markie Awards celebrate the accomplishments of advertising, marketing, sales, and service organizations who are setting new and innovative standards for engaging customer experiences across the buyer journey. Additionally, we recognize Oracle partners who have similarly played a key role in helping our shared customers succeed.

Customer award categories

The Visionary Award for Best Overall Digital or CX Program

Visionaries are adept at planning and strategizing for the future with imagination and wisdom. Are you taking customer experience beyond transactional excellence and elevating it to new heights? If you’ve built a CX that's in a league of its own, we want to know about it. To qualify for this category, the nominated customer must use at least one solution from the Oracle Advertising and CX suite.

The Strategist Award for the Best Use of Data

Strategists are skilled in planning actions and tactics to drive superior results. If you're turning data into ROI, we want to hear all about it. To qualify for this category, the nominated customer has used at least one solution from the Oracle Advertising and CX suite.

The Connector Award for the Best Use of Ecosystem or Cross-Departmental Solution

Connectors know how to bring together multiple solutions, entities, and organizations to deliver greatness. This award will recognize the customer that has connected at least one solution from the Oracle Advertising and CX suite to a CRM, third-party app, or API integration to create a healthy ecosystem that manages and nurtures lasting customer relationships.

The Thinker Award for Best CX Innovation

Every innovation begins with thinkers who articulate the big ideas that others have not imagined. You dream about deeper, more meaningful customer experiences, and you roll up your sleeves to make them real. Tell us how you’ve leveraged technology, brought teams together, or developed creative incentives to catapult revenue, and a Markie win may be yours. To qualify for this category, the nominated customer must use at least one solution from Oracle Advertising and CX suite.

The Builder Award for Best Global CX Program

Builders know no boundaries; they have the skills to create and nurture diverse relationships across cultures. Crafting a marketing message for audiences across multiple regions and borders takes greatness. If that’s you or your team, we want to hear the how, where, and why. To qualify for this category, the nominated customer must use at least one solution from the Oracle Advertising and CX suite.

The Orchestrator Award for Best Demonstrated ROI

The orchestrator is a clever arranger and composer of a truly outstanding campaign that generates revenue via savvy use of analytics and insights. If you’re using Oracle to spin data into prestigious returns, let us know how. To qualify for this category, the nominated customer must use at least one solution from the Oracle Marketing suite.

The Ally Award for the Best Engagement or Loyalty Program (Oracle CrowdTwist)

The ally is skilled in building affinity that makes their customers have faith that their loyalty rests in the right place. Have you leveraged Oracle CrowdTwist Loyalty and Engagement to improve customer retention and engagement, strengthen customer relationships, increase profitability, and generally make your customers feel good? Tell us every detail. To qualify for this category, the nominated customer must use Oracle CrowdTwist.

The Originator Award for Best Lead Management (Oracle Eloqua)

The originator knows that prosperity begins with effective lead generation. If your lead management program has nurtured great prospects, delivered prestigious results, and deepened the bond between marketing and sales, tell us how. To qualify for this category, the nominated customer must use Oracle Eloqua Marketing Automation.

The Architect Award for the Best Use of Advertising Data

The architect has the advanced skills and experience—well beyond "been there; done that." We’re looking for the marketer who has best utilized activation and measurement data to drive stellar results and outperform goals. If you think you qualify, tell us your story. To qualify for this category, the nominated customer must use at least one solution from the Oracle Advertising suite.

The Innovator Award for Best Demonstrated Sales ROI

Innovators understand that good ideas need to produce more than just warm and fuzzy feelings. Can you use sales analytics and insights to deliver sustained and measurable prosperity and economic good health? If your gift is pinpointing opportunities and delivering great benefits, tell us your tale. To qualify for this category, the nominated customer must use at least one solution from the Oracle Sales suite.

The Futurist Award for Perseverance in Customer Support Challenges

Futurists are constantly looking forward to recognize and adapt to the next big thing—good or bad. If you vanquished unprecedented challenges to ensure continued customer service in 2020 or 2021, tell us how. To qualify for this category, the nominated customer must use at least one solution from the Oracle Service suite.

Partner and agency award categories

CX Agency of the Year

If you’ve taken your client’s business to glory with a project that combines financial, business, and analytical impacts, talk to us. Open to all eligible Oracle partners (active Oracle PartnerNetwork membership).

CX SI Partner of the Year

Are you Oracle Advertising and CX’s staunchest ally? From concept to design to implementation, achieving a status to really be proud of requires finding perspectives that take our work to new levels. If that’s you, tell us your recipe. Open to all eligible Oracle partners (active Oracle PartnerNetwork membership) with Service expertise in Oracle CX products.

CX ISV Partner of the Year

We’re looking for those technology partnerships with Oracle that exemplify what is possible for customer experiences. Tell us the story! Open to all eligible Oracle partners (active Oracle PartnerNetwork membership) with a published CX listing on Oracle Cloud Marketplace.

CX Partner Collaboration of the Year

This award will be presented to the partners (one ISV and one SI or agency) that clearly demonstrate how they creatively collaborated to implement/deploy Oracle ACX products and ISV technologies for a customer. This award recognizes the partners who are multipliers, working with other partners to deliver exceptional customer experiences for their clients by integrating or leveraging Oracle Advertising and CX products. Open to all eligible Oracle partners (active Oracle PartnerNetwork membership) with Service expertise (SI partner) and/or a published CX listing on Oracle Cloud Marketplace (ISV partner).

Frequently asked questions

Frequently asked questions

    • Are the Markies awarded to individuals or organizations?

      The Markies are typically submitted by individuals, but celebrate the achievements of their organizations, not individual accomplishments.

    • What organizations are eligible for the awards?

      Candidates (customers or partners) may self-nominate or be nominated by other parties (customers, partners, or Oracle employees). Review the program rules (PDF) for details.

    • Are the Markies global?

      Yes, with very few exceptions. Review the program rules (PDF) for any current restrictions.

    • How many winners will be chosen?

      Up to five finalists will be selected for each category, with one of those finalists selected as the winner.

    • What recognition do the finalists and winner receive?

      Finalists and winners are recognized on the Oracle Markies Awards web page and are celebrated via various social communications activities. Winners are also presented with a trophy in recognition of their achievement. Depending on current conditions, the announcement of finalists and winners may take place during a virtual event or at a live, in-person event.

    • Can I enter in more than one category?

      Absolutely. However, each organization may only submit one nomination per category. If nominations are submitted by one organization for additional categories, each nomination must be materially different than any others submitted.

    • Can I enter a campaign or a project that started two years ago?

      Entries must be associated with campaigns or projects that were executed (and benefits achieved) between June 2021 and May 2022.

    • Can I change my nomination after the nomination period ends?

      Unfortunately, no. All information is final as of the nomination period end date, which is listed on the Markies Awards home page.

    • What makes a winning entry?

      Start by downloading and reviewing our pitch deck (PDF). Then study the rules (PDF) and description for each category to ensure you are submitting a nomination for the most appropriate award. In terms of quality, our judges get excited about entries that demonstrate robust, measurable results. The strongest contenders call out specific metrics and include charts, graphs, and other visuals to illustrate performance. Keep in mind that we prefer substance over size. Distilling the most important facts about your campaign into a concise, three-page entry makes your story much more compelling. And, finally, make sure that your responses to all questions within your submission are complete and easy for our judges to understand.

The 15th Annual Markie Awards: Celebrating the finalists and winners

The 2021 Markies Awards finalists and winners feature an amazing group of companies of all sizes who span the globe and represent a broad range of industries.

They demonstrated a fierce dedication to innovation and excellence in customer experience that drove robust, measurable success. We’re proud to recognize the innovation and excellence they’ve achieved in helping their customers succeed. Congratulations to the 2021 finalists and winners.

Look back at these unique stories and perhaps learn a few tips to make your next campaign even better.

2021 Markie Awards ceremony and winners

The Pinnacle Award for Best Overall Customer Experience—SMB

July 27, 2021
The finalists were:
  • Bandai Namco Entertainment Europe
  • Delly’s Food Service
  • Spurs Sports & Entertainment
  • Turnkey Vacation Rentals
  • The Washington Football Team—WINNER

The Pinnacle Award for Best Overall Customer Experience—Enterprise

July 27, 2021
The finalists were:
  • Fast Shop
  • Qatar Airways
  • Reserva
  • Thomas Cook India Ltd.
  • Zebra Technologies—WINNER

The Insight Award for Best Use of Data—SMB

July 27, 2021
The finalists were:
  • Bonnier News—WINNER
  • NCBA Bank Kenya PLC
  • Victoria University
  • Youcom

The Insight Award for Best Use of Data—Enterprise

July 27, 2021
The finalists were:
  • Aon
  • Banco BMG S.A.
  • Endeavour Drinks Group
  • Labcorp Drug Development
  • Renner
  • SSE Energy Services—WINNER

The Nexus Award for Best CX Ecosystem

July 27, 2021
The finalists were:
  • Keurig Dr Pepper—WINNER
  • Luggo (part of MRV group)
  • Mazda
  • TNH Hotels & Resorts Management and Investment Jointstock Company
  • Zebra Technologies

The Upshot Award for Best Demonstrated ROI

July 27, 2021
The finalists were:
  • Bonnier News
  • City of Los Angeles—WINNER
  • Grendene
  • Lutrija Bosne i Hercegovine
  • University of Auckland

The Thinker Award for Best Innovation in CX

July 27, 2021
The finalists were:
  • Center Parcs UK
  • Coles Supermarkets
  • GE Healthcare
  • Office of Los Angeles City Mayor Eric Garcetti—WINNER
  • Vertiv Corporation

The Borderless Award for Best International Marketing Campaign

July 27, 2021
The finalists were:
  • Clarivate
  • Grendene S.A.—WINNER
  • Juniper Networks
  • Outokumpu
  • PTC

The Cultivator Award for Best Lead Management Program

July 27, 2021
The finalists were:
  • Banco BMG S.A.
  • Bausch & Lomb Pvt Ltd.
  • Dell
  • Ingram Micro
  • Labcorp Drug Development—WINNER

The Convert Award for Best Commerce Experience

July 27, 2021
The finalists were:
  • Eletrozema S/A
  • Mutual Materials Company
  • The Vermont Country Store
  • TIGI Linea Corp.—WINNER
  • Zebra Technologies

The Context Award for Best Application of Positive Contextual Targeting

July 27, 2021
The finalists were:
  • 5 Inc.
  • Coopeservidores R. L.
  • Goodway Group—WINNER
  • PTC
  • Spirit Airlines

The Convergence Award for Best Agency Collaboration to Drive Better Outcomes for Client Campaigns

July 27, 2021
The finalists were:
  • Havas Media Group
  • Matterkind—WINNER

The Visionary CX ISV Partner of the Year Award

July 27, 2021
The finalists were:
  • Five9
  • Litmus
  • Loqate, a GBG Solution
  • Movable Ink—WINNER
  • OpenMethods

The Game Changer CX SI Partner of the Year Award

July 27, 2021
The finalists were:
  • Apex IT—WINNER
  • Boxfusion Consulting Limited
  • Infosys Limited
  • Innovacx Tech Labs Pvt Limited
  • Speridian Technologies Pte Ltd.