Oracle buys Nor1 letter to customers and partners

Dear Customers and Partners,

I am excited to share that on November 18, 2020, Oracle announced that it entered into an agreement to acquire Nor1, the leader in hospitality upgrade, up-sell, and merchandising technology. The acquisition extends Oracle Hospitality’s OPERA Cloud Suite by adding Nor1’s Merchandising platform that enables hotels to provide personalized offers throughout the guest journey using AI & machine learning, thereby improving guest engagement, and driving incremental revenue and improved loyalty for hotels.

Nor1, the industry’s only real-time decision engine for premium inventory, uses powerful algorithms to identify underperforming inventory and provide targeted upsell offers to help increase hotel revenue and operational efficiency. Nor1’s ability to quickly generate consistent conversions and revenue from the very first point of contact throughout the stay is one of many critical capabilities it delivers to their customers.

In a time when occupancy levels have decreased and booking rates are lower, Nor1 is helping hoteliers through the COVID-19 pandemic and recovery by increasing revenue through upsell transactions. The company has found that guests have increased demand for upgraded rooms and services due to safety concerns, as they are sensitive to room location and size and have increased willingness to pay for non-room inventory items like parking, early check-in, and late check-out.

Oracle Hospitality OPERA is already the leading enterprise solution suite for the hospitality industry. OPERA Cloud offers an intuitive user interface and comprehensive functionality for all areas of hotel management. With the addition of Nor1, Oracle’s OPERA Cloud Suite will help hotels provide personalized pricing and merchandising solutions exactly when guests are ready and willing to buy upgrades, products and other amenities that make their stay even better.

We are thrilled to join forces with Nor1 and welcome their team to Oracle’s Hospitality Global Business Unit.

More information about this announcement is available at

Thank you for your continued support.


Alexander Alt
Senior Vice President and General Manager
Oracle Hospitality Global Business Unit

Cautionary statement regarding forward-looking statements

Oracle is currently reviewing the existing Nor1 product roadmap and will be providing guidance to customers in accordance with Oracle’s standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle’s review of Nor1’s product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by Nor1 or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. It is intended for information purposes only, and may not be incorporated into any contract.

This document contains certain forward-looking statements about Oracle and Nor1, including statements that involve risks and uncertainties concerning Oracle’s proposed acquisition of Nor1, anticipated customer benefits and general business outlook. When used in this document, the words “anticipates”, “can”, “will”, “look forward to”, “expected” and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or Nor1, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business may deteriorate and/or Oracle or Nor1 may be adversely affected by other economic, business, and/or competitive factors. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of Oracle or Nor1. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this document. Neither Oracle nor Nor1 is under any duty to update any of the information in this document.

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