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Through our acquisition activities, Oracle seeks to strengthen its product offerings, accelerate innovation, meet customer demand more rapidly, and expand partner opportunities. An integral part of Oracle's Mergers and Acquisitions philosophy is our consistent commitment to customer service and product support while achieving our financial return objectives and creating value for our shareholders.
On January 5, 2016, Oracle announced that it signed an agreement to acquire AddThis, a leading provider of publisher personalization, audience insight and activation tools that powers 15 million websites and enables unmatched audience segment quality, scale and insight.
On February 24, 2014, Oracle announced that it signed an agreement to acquire BlueKai to extend the world’s largest Marketing Cloud with the leading Data Management Platform to personalize marketing programs and customer experience. BlueKai enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.
On April 14, 2016, Oracle announced it signed an agreement to acquire Crosswise, a leading provider of machine-learning based cross-device data which enables marketers and premium publishers to realize the benefits of cross-device advertising, personalization and analytics. Crosswise’s innovative technology processes over one petabyte of user and device activity data from billions of unique devices every month.
On October 2, 2019, Oracle announced it signed an agreement to acquire CrowdTwist, the leading cloud-native customer loyalty solution to empower brands to offer personalized customer experiences. The CrowdTwist solution offers over 100 out-of-the-box engagement paths, providing rapid time-to-value for marketers to develop a more complete view of the customer.
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On October 22, 2018, Oracle announced that it has signed an agreement to acquire DataFox, whose cloud-based artificial intelligence (AI) data engine and derived business content provide the most current, precise and expansive set of company-level information and insightful data to optimize business decisions.
On April 24, 2018, Oracle announced that it signed an agreement to acquire Grapeshot, a provider of brand safety and pre-bid contextual solutions to over 5,000 of the world’s leading marketers. Grapeshot’s Contextual Intelligence Platform enables the rapid creation of highly-customized segments that allow marketers and their agencies to confidently avoid unsafe content and extend global audience reach.
On September 20, 2018, Oracle announced that it has signed an agreement to acquire Iridize, a leading enterprise platform for personalized and contextual user onboarding and training for cloud applications.
On September 6, 2016, Oracle announced that it has signed an agreement to acquire LogFire, a provider of cloud-based warehouse management applications. LogFire's built-for-the-cloud solution provides an integrated warehouse, inventory and workforce management platform that easily scales with increased volume and complexity.
On August 20, 2015, Oracle announced that it signed an agreement to acquire Maxymiser, extending Oracle Marketing Cloud’s leadership with the industry’s most powerful solution for optimizing web and mobile customer experiences. Maxymiser is a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or app, substantially increasing engagement and revenue.
On April 18, 2017, Oracle acquired Moat, the fastest-growing digital measurement cloud company that uses data and analytics to enhance media for leading marketers and publishers. Moat will remain an independent platform within Oracle Data Cloud, providing trusted measurement, analytics, and intelligence to the world’s largest brands.
On November 7, 2016, Oracle’s acquisition of NetSuite became official, bringing together the reach of NetSuite’s cloud ERP solutions for small to midsize businesses with the breadth and depth of Oracle's enterprise-grade cloud solutions for the back and front office.
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On June 26, 2019, Oracle announced its acquisition of Oxygen Systems, a NetSuite SuiteCloud Developer Network partner that provides localization solutions to address the complex tax and reporting requirements for companies with operations in Brazil.
On April 27, 2020, Oracle completed the acquisition of Sauce Video, a content creation and sourcing solution that allows companies to collaborate with their employees, customers, and fans. Sauce Video’s solution reduces the complexity and cost of video creation, enabling customers to easily capture, collect, and create videos for a wide range of use cases, including marketing, sales enablement, recruiting, and employee engagement.
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On April 30, 2018, Oracle announced that it has completed the acquisition of Vocado, which provides a leading student-centric, cloud-based financial aid solution for higher education institutions. The solution helps students identify eligibility and obtain financing so they can achieve their academic goals.
On January 19, 2017, Oracle announced that it signed an agreement to acquire Apiary, which creates the most comprehensive API Integration Cloud by adding the leading API design and governance solution. Apiary’s pioneering APIFlow solution provides the framework and tools for developing application programming interfaces (APIs) that share enterprise services and data and help create modern, cloud-based applications and experiences.
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On May 16, 2018, Oracle announced it has entered into an agreement to acquire DataScience.com. DataScience customers leverage their industry-leading tools to organize work, easily access data and computing resources, and execute end-to-end model development workflows.
On November 21, 2016, Oracle announced that it signed an agreement to acquire Dyn, the leading cloud-based Internet Performance and DNS provider that monitors, controls, and optimizes Internet applications and cloud services to deliver faster access, reduced page load times, and higher end-user satisfaction.
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On September 18, 2016, Oracle announced that it signed an agreement to acquire Palerra, extending Oracle Identity Cloud Service with an innovative Cloud Access Security Broker (CASB). Palerra’s innovative CASB product LORIC protects and assures compliance of applications, workloads and sensitive data stored across cloud services.
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On February 22, 2016, Oracle signed an agreement to acquire Ravello Systems. All Ravello employees will be joining Oracle as part of Oracle Public Cloud.
On April 10, 2018, Oracle completed the acquisition of SparklineData to augment Oracle PaaS services for enterprise customers transitioning to Big Data solutions. SNAP brings sub-second query response times that can be deployed over enterprise data warehouses, data lakes and IoT analytics.
On April 17, 2017, Oracle announced that it has signed a definitive agreement to acquire Wercker. Wercker empowers organizations and their development teams to achieve continuous integration and continuous delivery (CI/CD) goals with micro-services and Docker.
On March 5, 2018, Oracle completed the acquisition of Zenedge, adding leading cloud-based application and network security capabilities to protect enterprises from today’s complex digital threats.
On December 17, 2017, Oracle announced that it has entered into an agreement with Aconex, a leading cloud-based solution that manages team collaboration for construction projects.
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On April 28, 2016, Oracle announced that it has entered into a definitive agreement to acquire Textura, a leading provider of construction contracts and payment management cloud services. Textura offers its cloud services in a consumption model preferred by the engineering and construction industry whereby the companies involved pay based on project activity.
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On November 15, 2018, Oracle entered into an agreement to acquire Talari Networks, a leading provider of Software-Defined Wide Area Network (SD-WAN) technology. Talari’s Failsafe technology enhances the benefits of SD-WAN by adding greater reliability and predictability while maintaining security for site-to-site and site-to-cloud connectivity and application access over any IP network.
On November 18, 2020, Oracle announced that it has entered into an agreement to acquire Nor1. The acquisition extends Oracle Hospitality’s OPERA Cloud Suite by adding Nor1’s Merchandising platform that enables hotels to provide personalized offers throughout the guest journey using AI & machine learning.
On October 17, 2018, Oracle announced that it has entered into an agreement to acquire goBalto, which delivers leading cloud solutions to accelerate clinical trials by streamlining and automating the selection and set up of the best performing clinical research sites to conduct trials.
On March 31, 2020, Oracle announced that it has entered into an agreement to acquire LiveData Utilities. The acquisition extends Oracle Utilities’ Network Management System by adding a long-standing partner that provides leading operational technology (OT) middleware solutions and SCADA capabilities to monitor and control utility equipment while reducing the complexity of real-time systems.
On May 2, 2016, Oracle announced that it entered into a definitive agreement to acquire Opower, the leading provider of customer engagement and energy efficiency cloud services to utilities. Opower’s big data platform stores and analyzes over 600 billion meter reads from 60 million utility end customers, enabling utilities to proactively meet regulatory requirements, decrease the cost to serve, and improve customer satisfaction.