Conference attendees visit the “living forest” installation at Oracle OpenWorld 2015 to learn about TNC’s Plant a Billion Trees campaign.
Oracle is giving US$1 million over four years to help The Nature Conservancy (TNC) advance its Plant a Billion Trees campaign. Through our contribution, Oracle is helping restore and protect forests in the United States, Brazil, and China. But it's more than that: These healthy forests will help clean the air, reduce the impacts of climate change, protect thousands of species of native plants and animals, improve watersheds that provide drinking water for millions of people, and expand job opportunities in local communities.
Oracle’s grant to TNC is intended to establish a philanthropic legacy for Oracle OpenWorld in San Francisco, the company's flagship technology conference, attended by 60,000 people annually. Our support of TNC complements the event’s sustainability goals, which include reducing onsite carbon emissions by half and achieving zero waste to landfill by 2018.
In addition to monetary support, we help raise awareness about the Plant a Billion Trees campaign through social media and onsite signage, and there was even a “living forest” installation at Oracle OpenWorld 2015. We use all of these avenues to engage Oracle OpenWorld attendees in learning about and supporting the campaign.
Photo credits: Top banner image courtesy of Erika Nortemann/The Nature Conservancy.