Banco Nacional de Costa Rica improves customer campaigns using Oracle CX
The Costa Rican financial institution intelligently segments customers to boost conversion rates with Oracle Customer Experience.
Costa Rica | Financial Services
“With the support of Oracle CX, we achieved more accurate segmentation of our prospects, catering to their specific needs. This translates into an increase in our conversion rate, which went from 3% to about 6%, and we are confident that it will continue to grow.”
Banco Nacional de Costa Rica is the national bank of Costa Rica and the largest bank in the country, with over 150 offices and more than 450 ATMs. The company lacked segmentation capabilities on its website, leading to subjective interpretations about users' needs and a low conversion rate of valuable leads. The bank decided to adopt Oracle Customer Experience (CX) for its ability to integrate user data to establish more efficient advertising, marketing, sales, commerce, and service campaigns. With Oracle CX, the bank successfully segmented customers to determine specific communication channels and key messages. After the migration, conversion rated increased from less than 3% to up to 6%, boosting the bank's profitability.