Dotz optimizes communications and increases revenue with Oracle Responsys
The consumer loyalty and benefits platform improves customer engagement and boosts average revenue per user by 60% with Oracle Responsys.
Brazil | Communications
“CRM efforts have brought significant growth in both customer engagement and brand relationship, as well as financial results. Oracle Responsys Campaign Management was crucial for these achievements.”
With more than 52 million users, Dotz is a customer engagement program that incentivizes retail purchases and payments through a point-based system that shoppers manage via a mobile application. Dotz wanted to increase the average revenue per user (ARPU) for existing customers over a 12-month period and improve its use of data, with the goal of figuring out how to better activate data to deliver results. The company determined that Oracle Responsys Campaign Management would allow for more orchestrated and assertive lead communications compared to other systems that the company evaluated. In the first quarter of 2022, after implementing Oracle Responsys, Dotz increased ARPU by 60% year-over-year and refined its efforts to build and nurture customer relationships through its communications channels.