PwC scales more relevant outreach with AI-driven campaign planning
Professional services firm uses AI send-time and audience scoring to reduce manual campaign work and improve relevance across marketing outreach.
France | Professional Services
“Oracle Marketing’s AI capabilities have transformed the way we plan and execute campaigns—not just in process, but in mindset. While we’ve seen improvements in metrics like open and click-through rates, the real value lies in our ability to create more valuable and meaningful customer interactions.”
About PwC
PwC is a global leader in professional services, supporting clients across audit, tax, consulting, and advisory.
Business problem: Limited engagement insight and manual targeting
PwC’s marketing teams needed to run broad-reach campaigns while still delivering personalized, high-value interactions. A legacy outreach approach relied on one-size-fits-many emails and segmentation largely by geography or service line.
Teams also lacked tools to identify when a client or prospect was most likely to engage. Without that insight, send times were inconsistent. Marketing planners also lacked automation to detect over-contacted audiences, which increased fatigue and wasted effort.
Solution and results: AI-assisted send times, fatigue signals, and scoring
PwC used Oracle Marketing and embedded AI models to update outreach strategies. Teams used centralized campaign planning and built-in models to analyze behavior and timing patterns so messages arrive when recipients are more likely to open and click.
Fatigue-analysis models helped identify contacts that had already received too many messages in a given period. PwC also used account intelligence to profile and score accounts by engagement potential and service-line interest, helping marketers shift from static segments to intent-based segments that are more likely to convert.
The firm improved open and click-through rates and increased productivity as manual audience-preparation tasks dropped and workflows relied more on automation.