SOHO Media Solutions interconnects clouds, powers ad platform

Using Oracle Cloud Infrastructure and Azure interconnect provides SOHO Media the desired low-latency,  fully secure, and agile result that the business needs.


Our cloud-first strategy has allowed us to quickly develop, launch, and monetize new solutions that better connect our advertising partners with their target customers. This is due in part to the innovative multi-cloud solution introduced by Oracle and Microsoft. We’ve connected an Azure Kubernetes cluster to our Oracle RAC database in Oracle Cloud and the 2ms latency is even less than we experienced with our previous hosting provider. The interconnect solution allows our customers to benefit from the performance and scalability of Oracle Cloud and the flexibility and agility of Microsoft Azure.

Guillaume DelannoyCEO, SOHO Media Solutions

Business challenges

SOHO Media Solutions runs its digital advertising business via its ISV platform using Azure Front Door and Kubernetes Service in London South connecting over the OCI and Azure interconnect to Oracle RAC and Data Guard on Oracle Cloud Infrastructure in London (primary database). It uses Azure Netherlands and Oracle Cloud Infrastructure Amsterdam (standby database) for failover.

ISV SOHO Media Solutions has been a partner of Oracle for more than two decades. Headquartered in Luxembourg, they are the leader in real-time media event publishing solutions. Their business is a proprietary data collection software that enables their partners and customers to ingest information into a common database and export the information into digital media publishing platforms. SOHO Media's on-premises solution did not allow them to achieve critical performance and scalability requirements to meet the needs of their customers.

SOHO Media Solutions has been innovating in the media and entertainment industry for 20 years and Oracle has powered the backend solution since day one. I am proud to say that we have not lost a single byte of data in the history of our company thanks to our talented staff and the resilience of the Oracle.

Guillaume DelannoyCEO, SOHO Media Solutions

Why SOHO Media Solutions chose Oracle

SOHO Media needed a multicloud solution that allowed it to run mission-critical applications on Azure and Oracle RAC, as well as database on Oracle Cloud Infrastructure, but delivered an on-premises experience.
The Oracle Cloud Infrastructure and Azure partnership create a super low-latency interconnect. SOHO Media saw this as an opportunity to meet its near real-time on-premises performance demands and lower their costs while providing scalability and agility to meet the needs of their partners and customers.


SOHO Media made a lift and shift to the cloud by migrating its Oracle RAC and Database Cloud Service (DBCS) to Oracle Cloud Infrastructure London (OCI UK South). SOHO used the low latency OCI and Azure interconnect in London to run a multicloud solution using Azure Front Door and a Kubernetes Cluster in Azure UK South. The company also mirrored its London multicloud deployment in OCI Amsterdam and Azure Netherlands to ensure that it had a solid disaster recovery solution. To achieve high availability, SOHO implemented Oracle Data Guard and Remote VCN peering for real-time data protection across regions.

Since migrating to Oracle Cloud Infrastructure using the interconnect between OCI and Azure, SOHO Media's global platform achieves 100% uptime with the on-premise-like experience it sought. The latency between their Azure applications and OCI services is under 1.5ms. SOHO Media simplified its solution because OCI and Azure interconnect allow the same credentials to be used for Identity Access Management policies across the two clouds. The decision to choose this multicloud solution with OCI and Azure interconnect provides SOHO Media the desired low latency, highly performant, fully secure, and agile .NET solution their business requires.

Veröffentlicht:August 27, 2020