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This year marks the 15th year we will celebrate customer experience (CX) innovation and excellence in advertising, marketing, sales, service, and commerce. We’re excited to learn more about what you did to adapt and thrive during 2020.
We are collecting memories from Markie Awards over the last decade and a half. If you have a favorite moment or photo from the past, please share it on social media using #Markies.
Each year, we receive hundreds of submissions from around the world. The 2020 finalists and winners showed more than ever how "movers, shakers, and experience-makers" delivered quality customer experiences for their brands.
This year, we continue to recognize those who provide standout customer experiences with innovative ideas and behind-the-scenes processes.
We would love to hear your story.
Every company says they're focused on customer experience, but few really are. Are you? Tell us how your organization architected a standout customer experience that shifted your focus from driving transactions to building brand advocates.
NOTE: This category is open to those businesses with annual revenue under US$500M.
Every company says they're focused on the customer experience, but few really are. Are you? Tell us how your organization architected a standout customer experience that shifted your focus from driving transactions to building brand advocates.
NOTE: This category is open to those businesses with annual revenue of more than US$500M.
Data is everywhere and success comes down to how you use it. This Markie recognizes advertising, marketing, sales, service, and commerce professionals who applied data in ingenious new ways. So if you’re using it to reach audiences, capture attention, or measure outcomes—and have seen ROI as a result—enter now.
NOTE: This category is open to those businesses with annual revenue under US$500M.
Data is everywhere and success comes down to how you use it. This Markie recognizes advertising, marketing, sales, service, and commerce professionals who applied data in ingenious new ways. So if you’re using it to reach audiences, capture attention, or measure outcomes—and have seen ROI as a result—enter now.
NOTE: This category is open to those businesses with annual revenue of more than US$500M.
It can be hard to tell where your brand ends and your customer experience begins, which is just how you like it. Tell us how you’ve architected a connected CX ecosystem with a CRM, third-party cloud apps, or API integration and take this Markie home with you.
You don’t just keep tabs on performance. You put analytics—and the corresponding insights—to work and realize major ROI as a result. This Markie honors the pros who find opportunities where others see obstacles and capitalize on them without hesitation. To win, tell us how you’ve taken measured risks and reaped astounding benefits as a result.
For you and your team, good is not good enough. You dream about bigger, better customer experiences, and you roll up your sleeves to make them real. Tell us how you’ve leveraged technology, brought teams together, or developed creative incentives to catapult revenue, and a Markie win may be yours.
Key messaging that works in one city or country may mean something completely different in another. If your team architected a national marketing campaign that was later translated for global use, we want to hear about it. Give us all the details on how you did it and you could have this Markie in the bag.
Today, it’s all about creating commerce experiences that give buyers more. Powerhouse content. Personalized recommendations. And websites tailored to their right-now needs. This Markie recognizes the ecommerce team that’s hyperfocused on converting transactional customers into brand-loyal enthusiasts through inspirational experiences.
The buyer’s funnel is a maze, but somehow, you’ve made it easy to pull leads all the way through—into the open arms of the sales team. Have you architected a lead management program with smart lead and account scoring? Does it nurture prospects, deliver dynamic results, and deepen the relationship between marketing and sales? Then, this Markie is for you.
Modern advertising and marketing pros use data to deliver impactful and relevant experiences at the right moment. This Markie recognizes a campaign that generated a splash by leveraging contextual intelligence technology to target trending moments.
Did you change the game for your client and help them make some huge gains? If you made a difference, you have a chance to win. This award will go to the SI partner who created a business transformation for a client that generated a financial, emotional, and analytical impact.
You’re a thinker, a designer, and a doer. You approach things from an entirely different angle—one that leads to success. In short, you’re a visionary. This award celebrates the most innovative solution that complemented Oracle Advertising and CX and transformed the customer experience.
You’re using data in a collaborative way for new products, services, ideas, and integrations, or to create new formats that drive impactful campaign outcomes for your clients. This Markie recognizes partnerships between Oracle Advertising (formerly Data Cloud) and agencies or adtech partners who excelled at innovation.
The Markie Awards welcome any professional or organization focused on delivering top-notch customer experiences and can demonstrate results from advertising, marketing, sales, service, or commerce.
Not at all. The Markie Awards are a global program.
The Markie Awards did begin as an Oracle Eloqua Marketing Automation customer awards program, but we’ve evolved our solutions. The Markie Awards now include advertising, marketing, sales, service, and commerce professionals. Plus, partners and agencies.
Definitely. To prioritize the health and safety of our customers. The Markie Awards ceremony will be virtual in 2021. We will announce the winners in July 2021.
We expect a high volume of excellent submissions, so we’ll announce up to five finalists per category. Finalists will receive a crystal plaque to honor their achievement. No single company will be selected as a finalist or winner in more than three categories.
Absolutely. However, we ask that you enter any specific campaign into only one category. If the judging panel thinks your submission is miscategorized, we’ll reach out to let you know that it is being moved into a new category.
Please limit entries to include only campaigns executed and with results attained within the last year.
To keep The Markie Awards fresh and relevant, we revamp our list of categories every year. For this reason, we will only consider submissions for the 2021 categories listed.
Overall, our judges get excited about entries that demonstrate robust, measurable results. The strongest contenders call out specific metrics and include charts, graphs, and other visuals to illustrate performance. Keep in mind that we prefer substance over size. Distilling the most important facts about your campaign into a concise, three-page entry makes your story much more compelling.
Last year was a year unlike any other. As we transitioned the Markies from a live, in-person event to an online showcase of our finalists and winners, we wanted to still shine that well-earned spotlight on their hard work and dedication to their craft.
The finalists and winners of the 14th annual Markie Awards demonstrated a fierce dedication to innovation and excellence in customer experience that drove robust, measurable success. We hope you enjoy a look back at these unique stories and perhaps learn a few tips for your next campaign.
Congratulations to the 2020 finalists and winners!