Nor1 Upselling and Merchandising Solutions

Give guests the opportunity to create the experience they want with hotel stay upgrades from Oracle Hospitality Nor1 Cloud’s suite of services. Present offers that a guest is most likely to say yes to—room upgrades, amenities, merchandise, and services—before and during check-in, while generating incremental revenue for your hotel.

Power guest engagement and earn loyalty with Oracle Hospitality's Nor1 (1:55)

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Nor1 Upselling and Merchandising Solutions

Merchandising and the Power of AI

Nor1’s use of artificial intelligence (AI) as a part of revenue strategy creates more opportunities for you to engage guests in a meaningful way. Hotel staff are freed from mundane, repetitive tasks, so they have more time to focus on guests, and management has more time to spend on new revenue-generating strategies.

With access to real-time data across properties, Nor1’s machine learning technology uses merchandizing-specific AI models to help you personalize every offer and deliver amazing experiences.

Delight guests and work smarter with the power of AI and automation

Nor1 upselling and merchandising solutions


Drive revenue, engage guests, and improve operations

Nor1 solutions fully automate demand generation, demand capture, and demand fulfillment, giving hotels the opportunity to maximize guest revenue by offering relevant and appealing upsell opportunities throughout the guest journey. From booking to check-in, offering room upgrades, attributes, food and beverage add-ons, and spa services, has never been easier. Nor1 solutions engage guests by providing customized offers, creating the perfect guest stay that is highly profitable for hotels.

Better together: No other technology provider can offer the embedded combination of Oracle Hospitality’s OPERA Cloud PMS with Nor1’s industry-leading AI-based upselling and merchandising solutions.

AI and automation

Harness the power of artificial intelligence

All Nor1 solutions use PRIME, our powerful AI and machine learning technology, to present offers with the highest probability of conversion. Offer selection, pricing, and presentation are fully automated and work within any revenue strategy.

Present relevant offers that guests will buy

Machine learning technology selects offers based on guests’ reservation data along with millions of other data points. Guests will be more disposed to accept these offers because they are relevant to their stay.

Real-time business intelligence

Business intelligence capability is built into the application, enabling management to understand revenue performance by offer and by agent. You can use the data to manage offer sets, coach staff, and improve revenue.

Automated fulfillment

With real-time, two-way integration into OPERA Cloud PMS via OPERA Exchange Interface (OXI) and Oracle Hospitality Integration Platform (OHIP), reservation records are updated almost instantly with information hotel staff need to provide the best guest experience possible.

During booking and pre-arrival

Present offers on any digital channel

Present confirmed or unconfirmed upsell offers to guests through your booking engine, on any email sent during pre-arrival, in any app, or via mobile text.

Match your digital look and feel

Calls to action are secure, customizable, easy to implement, and can fit within any design standard. Stay within your digital design framework and present offers with a high probability of conversion.

Visibility into guest activity

Manage offer content, business rules and pricing, view all confirmed upgrades, and act on any pending requests all within the Nor1 Portal. With a single sign-on, you can streamline operations, gain visibility to data and trends, and access all Nor1 products.

At-arrival and check-in

Digital and in-person

No matter how a guest chooses to check in, show them options to make their stay better. Offers can be presented in-path during mobile check-in or at the front desk during the check-in process.

Empower exceptional service

With an easy-to-use interface, staff can see what offers are relevant and available for each guest. They can provide meaningful experiences without manual processes for an interaction that is satisfying to both guests and staff.

Make an offer to every guest

Present an upsell offer to every guest, regardless of booking channel. Target third-party bookers to drive loyalty and keep your most-loyal guests satisfied while honoring any loyalty program entitlements.

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