Oracle Retail Offer Optimization Cloud Service
Drive optimal recommendations for promotions, markdowns, and targeted offers that maximize profits and sell through.
- Brief: Oracle Retail Offer Optimization (PDF)
- Video: Maximize Product Lifecycle Profits and Offer Redemption Rates (2:04)
- Infographic: Machine Learning and Targeted Offers (PDF)
- Guidebook: Innovation in Retail-Using Machine Learning to Optimize Performance
- Blog: Next-Gen Offer Optimization-Engaging Omnichannel Consumers with Retail Science
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The Results dashboard reflects insights and recommendations such as projected revenue and inventory productivity potential and optimized lifecycle pricing cadence.
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The Optimization Run dashboard informs users on what’s new and ready for review, what has been reviewed, and what has been submitted for execution.
Engage Customers with Omnichannel Offers
- Automatically evaluate the trade-off between temporary promotions and permanent markdowns, while also engaging customers with targeted and contextual offers that maximize redemption
- Ensure consistency between strategy and execution by incorporating everything from markdown budgets and promotional campaigns to projected receipts and forecasted returns
- Simplify decision-making through high-automation, exception-driven processes and on-demand scenario-based optimization
- Maximize accuracy and scale using artificial intelligence, machine learning and decision sciences on Oracle’s Retail Science infrastructure
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