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SaaStr 185: Oracle Data Cloud SVP Jonah Goodhart on how to scale a logo machine in the early days, and why a brand's north star should drive all decision-making.
The importance of maximizing reach among potential buyers of products is well supported in research literature as a key driver of brand growth.
Cut through the noise and tackle the basics of audience targeting, so you can be on your way to better results, engagement, and ROI.
Brands and agencies have achieved significant gains in data-driven marketing. However, most organizations must continue to push themselves to improve.
To avoid buyer’s remorse, ask these seven questions when evaluating data management platform (DMP) providers.
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Here is a list of branded data providers available through Oracle BlueKai marketplace.
Oracle Data Cloud lets you connect across any media channel. We are fully integrated with every major media company, including publisher exchanges, ad networks, DSPs, DMPs, and agency-trading desks. See our full list of media providers.