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The 16th Annual Oracle Markie Awards Winners and Finalists

This marks the 16th year we are celebrating customer experience (CX) innovation and excellence in advertising, marketing, sales, service, and ecommerce.

A record number of nominations were submitted for this year’s awards. We want to thank our customers and partners for sharing your stories of delivering outstanding experiences that set new and innovative standards.

Congratulations to the 2022 Markie Awards winners and finalists!

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2022 Winners and Finalists
FAQs
2021 gallery

Markie Awards

The 16th Annual Oracle Markie Awards Finalists and Winners

We are pleased to celebrate the finalists and winners of the 16th Annual Markie Awards, creators of truly great experiences across the customer journey. Congratulations!

Customer award categories

The Visionary Award for Best Overall Digital or CX Program

Winner: Sakura Finetek

See Finalists

The Visionary Award for Best Overall Digital or CX Program

Visionaries are adept at planning and strategizing for the future with imagination and wisdom. Are you taking customer experience beyond transactional excellence and elevating it to new heights? If you’ve built a CX that's in a league of its own, we want to know about it. To qualify for this category, the nominated customer must use at least one solution from the Oracle Advertising and CX suite.

Winner | Sakura Finetek

Finalists

Advisor Group
Comcast Corporation
Southern Company
The Vermont Country Store

The Strategist Award for the Best Use of Data

Winners: Cincinnati Bengals | Johnson Controls International

See Finalists

The Strategist Award for the Best Use of Data

Strategists are skilled in planning actions and tactics to drive superior results. If you're turning data into ROI, we want to hear all about it. To qualify for this category, the nominated customer has used at least one solution from the Oracle Advertising and CX suite.

Winner | Cincinnati Bengals | Johnson Controls International

Finalists

AT&T
Labcorp
YOOX Net-a-Porter Group

The Connector Award for the Best Use of Ecosystem or Cross-Departmental Solution

Winner: Evri

See Finalists

The Connector Award for the Best Use of Ecosystem or Cross-Departmental Solution

Connectors know how to bring together multiple solutions, entities, and organizations to deliver greatness. This award will recognize the customer that has connected at least one solution from the Oracle Advertising and CX suite to a CRM, third-party app, or API integration to create a healthy ecosystem that manages and nurtures lasting customer relationships.

Winner | Evri

Finalists

Paciolan
Sensata Technologies
Verint
Yelo

The Thinker Award for Best CX Innovation

Winner: Viatris

See Finalists

The Thinker Award for Best CX Innovation

Every innovation begins with thinkers who articulate the big ideas that others have not imagined. You dream about deeper, more meaningful customer experiences, and you roll up your sleeves to make them real. Tell us how you’ve leveraged technology, brought teams together, or developed creative incentives to catapult revenue, and a Markie win may be yours. To qualify for this category, the nominated customer must use at least one solution from Oracle Advertising and CX suite.

Winner | Viatris

Finalists

Advisor Group
BWS
Coles
Verint

The Builder Award for Best Global CX Program

Winner: Flight Centre Travel Group

See Finalists

The Builder Award for Best Global CX Program

Builders know no boundaries; they have the skills to create and nurture diverse relationships across cultures. Crafting a marketing message for audiences across multiple regions and borders takes greatness. If that’s you or your team, we want to hear the how, where, and why. To qualify for this category, the nominated customer must use at least one solution from the Oracle Advertising and CX suite.

Winner | Flight Centre Travel Group

Finalists

Coloplast
Davivienda
Ingram Micro Cloud
Seagate

The Orchestrator Award for Best Demonstrated ROI

Winner: FIS

See Finalists

The Orchestrator Award for Best Demonstrated ROI

The orchestrator is a clever arranger and composer of a truly outstanding campaign that generates revenue via savvy use of analytics and insights. If you’re using Oracle to spin data into prestigious returns, let us know how. To qualify for this category, the nominated customer must use at least one solution from the Oracle Marketing suite.

Winner | FIS

Finalists

Coles
Jetstar Airways
Lojas Renner
Tata Tele Business Services

The Ally Award for the Best Engagement or Loyalty Program (Oracle CrowdTwist)

Winner: Dierbergs Markets

See Finalists

The Ally Award for the Best Engagement or Loyalty Program (Oracle CrowdTwist)

The ally is skilled in building affinity that makes their customers have faith that their loyalty rests in the right place. Have you leveraged Oracle CrowdTwist Loyalty and Engagement to improve customer retention and engagement, strengthen customer relationships, increase profitability, and generally make your customers feel good? Tell us every detail. To qualify for this category, the nominated customer must use Oracle CrowdTwist.

Winner | Dierbergs Markets

Finalists

Disney Movie Insiders
Foot Locker
Oracle Red Bull Racing
Sleep Number

The Originator Award for Best Lead Management (Oracle Eloqua)

Winner: Outokumpu

See Finalists

The Originator Award for Best Lead Management (Oracle Eloqua)

The originator knows that prosperity begins with effective lead generation. If your lead management program has nurtured great prospects, delivered prestigious results, and deepened the bond between marketing and sales, tell us how. To qualify for this category, the nominated customer must use Oracle Eloqua Marketing Automation.

Winner | Outokumpu

Finalists

Bonnier News
Gold Coast Titans
Tata Tele Business Services
Wolters Kluwer

The Architect Award for the Best Use of Advertising Data

Winner: PepsiCo

See Finalists

The Architect Award for the Best Use of Advertising Data

The architect has the advanced skills and experience—well beyond "been there; done that." We’re looking for the marketer who has best utilized activation and measurement data to drive stellar results and outperform goals. If you think you qualify, tell us your story. To qualify for this category, the nominated customer must use at least one solution from the Oracle Advertising suite.

Winner | PepsiCo

Finalists

Acquire
Havas Media Hong Kong
intomarkets
MediaMath

The Innovator Award for Best Demonstrated Sales ROI

Winner: Thermo Fisher Scientific

See Finalists

The Innovator Award for Best Demonstrated Sales ROI

Innovators understand that good ideas need to produce more than just warm and fuzzy feelings. Can you use sales analytics and insights to deliver sustained and measurable prosperity and economic good health? If your gift is pinpointing opportunities and delivering great benefits, tell us your tale. To qualify for this category, the nominated customer must use at least one solution from the Oracle Sales suite.

Winner | Thermo Fisher Scientific

Finalists

Carmen Steffens
Deloitte
Galadari Brothers Company - Heavy Equipment Division

The Futurist Award for Perseverance in Customer Support Challenges

Winner: Vertiv

See Finalists

The Futurist Award for Perseverance in Customer Support Challenges

Futurists are constantly looking forward to recognize and adapt to the next big thing—good or bad. If you vanquished unprecedented challenges to ensure continued customer service in 2020 or 2021, tell us how. To qualify for this category, the nominated customer must use at least one solution from the Oracle Service suite.

Winner | Vertiv

Finalists

Center Parcs
City of Glendale, Arizona
Kenya Airways
Kenya Revenue Authority

Partner and agency award categories

CX Agency of the Year

Winner: Labrys

See Finalists

CX Agency of the Year

If you’ve taken your client’s business to glory with a project that combines financial, business, and analytical impacts, talk to us. Open to all eligible Oracle partners (active Oracle PartnerNetwork membership).

Winner | Labrys

Finalists

Apex IT
Inspirage
JBQ.Global
primeone business solutions

CX SI Partner of the Year

Winner: Accenture

See Finalists

CX SI Partner of the Year

Are you Oracle Advertising and CX’s staunchest ally? From concept to design to implementation, achieving a status to really be proud of requires finding perspectives that take our work to new levels. If that’s you, tell us your recipe. Open to all eligible Oracle partners (active Oracle PartnerNetwork membership) with Service expertise in Oracle CX products.

Winner | Accenture

Finalists

Boxfusion Consulting
Deloitte
Enigen
Tata Consultancy Services (TCS)

CX ISV Partner of the Year

Winner: Movable Ink

See Finalists

CX ISV Partner of the Year

We’re looking for those technology partnerships with Oracle that exemplify what is possible for customer experiences. Tell us the story! Open to all eligible Oracle partners (active Oracle PartnerNetwork membership) with a published CX listing on Oracle Cloud Marketplace.

Winner | Movable Ink

Finalists

Litmus
Loqate, a GBG Solution
Marketing Decisions
Zilliant

CX Partner Collaboration of the Year

Winner: Labrys | Comtrade System Integration

See Finalists

CX Partner Collaboration of the Year

This award will be presented to the partners (one ISV and one SI or agency) that clearly demonstrate how they creatively collaborated to implement/deploy Oracle ACX products and ISV technologies for a customer. This award recognizes the partners who are multipliers, working with other partners to deliver exceptional customer experiences for their clients by integrating or leveraging Oracle Advertising and CX products. Open to all eligible Oracle partners (active Oracle PartnerNetwork membership) with Service expertise (SI partner) and/or a published CX listing on Oracle Cloud Marketplace (ISV partner).

Winner | Labrys | Comtrade System Integration

Finalists

CDS Visual
Accelalpha

Frequently asked questions

- Are the Markies awarded to individuals or organizations?
  
  The Markies are typically submitted by individuals, but celebrate the achievements of their organizations, not individual accomplishments.
- What organizations are eligible for the awards?
  
  Candidates (customers or partners) may self-nominate or be nominated by other parties (customers, partners, or Oracle employees). Review the program rules (PDF) for details.
- Are the Markies global?
  
  Yes, with very few exceptions. Review the program rules (PDF) for any current restrictions.
- How many winners will be chosen?
  
  Up to five finalists will be selected for each category, with one of those finalists selected as the winner.
- What recognition do the finalists and winner receive?
  
  Finalists and winners are recognized on the Oracle Markies Awards web page and are celebrated via various social communications activities. Winners are also presented with a trophy in recognition of their achievement. Depending on current conditions, the announcement of finalists and winners may take place during a virtual event or at a live, in-person event.
- Can I enter in more than one category?
  
  Absolutely. However, each organization may only submit one nomination per category. If nominations are submitted by one organization for additional categories, each nomination must be materially different than any others submitted.
- Can I enter a campaign or a project that started two years ago?
  
  Entries must be associated with campaigns or projects that were executed (and benefits achieved) between June 2021 and May 2022.
- Can I change my nomination after the nomination period ends?
  
  Unfortunately, no. All information is final as of the nomination period end date, which is listed on the Markies Awards home page.
- What makes a winning entry?
  
  Start by downloading and reviewing our pitch deck (PDF). Then study the rules (PDF) and description for each category to ensure you are submitting a nomination for the most appropriate award. In terms of quality, our judges get excited about entries that demonstrate robust, measurable results. The strongest contenders call out specific metrics and include charts, graphs, and other visuals to illustrate performance. Keep in mind that we prefer substance over size. Distilling the most important facts about your campaign into a concise, three-page entry makes your story much more compelling. And, finally, make sure that your responses to all questions within your submission are complete and easy for our judges to understand.

The 15th Annual Markie Awards: Celebrating the finalists and winners

The 2021 Markies Awards finalists and winners feature an amazing group of companies of all sizes who span the globe and represent a broad range of industries.

They demonstrated a fierce dedication to innovation and excellence in customer experience that drove robust, measurable success. We’re proud to recognize the innovation and excellence they’ve achieved in helping their customers succeed. Congratulations to the 2021 finalists and winners.

Look back at these unique stories and perhaps learn a few tips to make your next campaign even better.