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Retail Stores and Omnichannel

As customers continue to evolve the omnichannel retail journey, you can provide them with engaging, seamless experiences while refining operations across point-of-service, ecommerce, and order management systems.

See omnichannel retail in action

Omnichannel retail business value

The true value of having a single view of an order, item, or customer is much more than just transactional. Increased insights from aggregate data help retailers deliver on overall business objectives through a deeper and richer understanding of customer behaviors. Closing the data gap with omnichannel retail solutions helps retailers to enable more personalized offers and promotions, increased sales, and greater customer loyalty.

Deliver seamless customer experiences with smarter omnichannel solutions

Deepen loyalty with a single, 360-degree customer view

Craft meaningful physical and digital shopping experiences with a real-time view of your customers’ actions and needs at every step of their journey.

Personalize customer experiences with a flexible retail POS

Give your store associates a deeper understanding of customers and greater visibility with robust POS functionality.

Gain real-time visibility across the life of a transaction

Deliver exceptional customer service while maintaining visibility into order shipments and status. Empower associates with customer appeasement capabilities before and after shipment.

Enable endless aisle and intelligently route inventory

Access real-time inventory information to complete transactions on demand through alternative fulfillment methods, such as shipping directly from another warehouse or store or scheduling a store pickup.

Leverage real-time inventory visibility

Instantly access accurate inventory data to execute efficient and consistent in-store processes and procedures.

Deliver superior customer service

Provide customer service support to shoppers on their preferred channels. Help service teams rapidly complete repetitive tasks using AI and machine learning so they can focus on delivering expert, tailored customer service experiences.

“Selecting Oracle’s mobile technology will enable our brand ambassadors to ensure a seamless in-store experience from the discovery phase to purchase, in the optimal setting.”

Francois Delage

Chief Executive Officer, De Beers Jewellers

Give customers a connected in-store and online shopping experience

Provide a frictionless customer experience while boosting conversion rates with integrated POS and ecommerce systems.

Explore CX Commerce for Retail

Ensure communication network performance and reliability

Rely on secure, predictable communications for mission-critical IP applications to maintain inventory control, capture surveillance footage, transfer operational data, and ensure uptime for mobile POS.

Explore SD-WAN Security
Samsonite Europe extends Oracle Retail partnership to meet rising customer demand
De Beers polishes its store experience with Oracle Retail mobile POS
Sally Beauty delivers on increased demand and more than 10,000 curbside orders with Oracle
Helzberg associates creates meaningful customer experiences with new insights from Oracle Retail
Oracle helps Perry Ellis gain a holistic view of its customers in less than seven weeks

Q&A: How ABC Fine Wine & Spirits managed a 2,000% spike in ecommerce demand

Rose Spicer, Head of Industry Marketing, Oracle

To manage the rapid jump in demand during the COVID-19 pandemic, ABC Fine Wine & Spirits leaned into its partnership with Oracle to bring BOPIS, delivery, and omnichannel capabilities up to speed in a hurry.

Read the complete post

Additional omnichannel and retail store blogs

View all Oracle Omnichannel posts

Omnichannel and retail store resources

Modernize the customer experience

The COVID-19 pandemic has reaffirmed footwear retailer and manufacturer Bata’s commitment to omnichannel marketing.

Read the Bata article

Oracle a Leader in IDC MarketScape report

“IDC MarketScape: Worldwide Point-of-Sale Software for Large Apparel and Softlines Retail 2023 Vendor Assessment” assesses the capabilities and strategies of enterprise POS software solution providers that have a significant presence in the large apparel/softlines retail segment.

See why Oracle is named a Leader

Discover how retailers everywhere are leveraging retail technology

Oracle's Retail Asset Community Knowledge (RACK) portal is a treasure trove of material ranging from Oracle Retail customer journeys to global event proceedings and the latest updates on Oracle Retail roadmaps.

Join the RACK

What is omnichannel?

Create an omnichannel strategy that provides a seamless shopping experience across all channels.

Define your strategy