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Oracle Marketing
Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.
Forrester Names Oracle a Leader for Digital Experience Platforms
In The Forrester Wave™: Digital Experience Platforms, Q3 2021 report Oracle was one of only four Leaders and received the highest possible score in 19 of the 26 criteria.
Markie Awards Winners Announced!
After receiving hundreds of submissions from around the world, we’re excited to recognize those who provided the best customer experiences of the year.
Virtual Summit: How Customer-Obsessed Marketers Succeed with Personalization
Gain insights on marketing personalization and learn best practices from analysts and customers.
Explore Oracle Marketing
Marketing automation solutions for personalized B2B marketing
Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.
Featured Products
Data-driven campaign management for B2C marketing professionals
Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.
Featured Products
Why choose Oracle Marketing?
Unify and activate your customer data
Connect customer behaviors, transactions, firmographics, and demographics across the entire customer experience to make every interaction matter for each individual.
Deliver relevant experiences in real time
Collect data from more places, apply intelligence at scale, and use insights to deliver personalized customer experiences in the moments that matter.
Easily execute sophisticated marketing
Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.
Increase customer loyalty and retention
Reward and engage your loyalty program members with highly personalized campaigns based on customer data, shopping behaviors, and preferences in real time.
Mazda Motor Europe sees results by synchronizing marketing capabilities and streamlining campaign execution
"All markets…can see what the other ones are doing. We have complete transparency. If one campaign is performing really well, we reach out and share best practices."
Sandy Klama, Manager, Customer Interaction Management, Mazda Motor Europe
Oracle Marketing customer successes
Learn why companies across all industries use Oracle Marketing to deliver timely, personalized multichannel customer experiences. Click on the logos to learn more.
4 marketing innovations that will supercharge your customer experiences
Holly Simmons, Vice President, Product Management, Oracle
Our latest round of marketing innovations are all about data, content, and intelligence so that marketers can deliver more personalized experiences at scale. By connecting these capabilities, customers get personalized offers when and where they want. But that is not all we rolled out. Continue reading for the four marketing innovations that we recently announced and demonstrated.
Make every customer interaction matter with personalized marketing
Recognize your customers anywhere
Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way.
Target, personalize, and engage with Oracle Eloqua Advanced Intelligence
Adapt to unpredictable customer journeys
Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors.
Match the pace of customer change with real-time customer experiences (21:39)
Predict and deliver on customer needs
Harness the value of AI to engage with customers at the time that’s right for them, on their preferred channel, and with the right message, every time.
Connect your marketing ecosystem and beyond
Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.
Resources
Release readiness
Get up to speed on the latest releases of Oracle Unity Customer Data Platform and ensure that your upgrade is successful. Review the latest features including innovations, capability overviews, business benefits, setup considerations, and usage tips.
Overview and demos
Documentation
Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Unity Customer Data Platform. You'll find all of these resources and more in the Oracle Help Center.
Additional documentation and tutorials
Develop your CX skills
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.
Topliners
Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content about Oracle Unity Customer Data Platform.
Additional information
Oracle Cloud Marketplace
Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.
Consulting and partner services
Digital marketing best practices
Digital marketing refers to any kind of marketing that occurs via a digital device or online. It is a broad term and can encompass multiple marketing channels, strategies, and tactics. To do it right, it’s good to be aware of the best practices and next practices so you can stay ahead of the curve and achieve superior results.
Get started
Request a demo
See what Oracle Marketing can do for you.
Take a tour
Explore Marketing and other CX applications on your own.
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Contact sales
Talk to a team member about Oracle Marketing.