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Oracle Marketing

Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.

Forrester names Oracle leader for digital experience Forrester Names Oracle a Leader for Digital Experience Platforms

In The Forrester Wave™: Digital Experience Platforms, Q3 2021 report Oracle was one of only four Leaders and received the highest possible score in 19 of the 26 criteria.

See Markie Award winners Markie Awards Winners Announced!

After receiving hundreds of submissions from around the world, we’re excited to recognize those who provided the best customer experiences of the year.

How can marketers gain more from AI and data How can marketers gain more from AI and data?

Hear the discussion to find out how marketers can make a bigger impact on customers with AI and Customer Intelligence.

Explore Oracle Marketing

Data-driven campaign management for B2C marketing professionals

Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.

Featured Products

Marketing automation solutions for personalized B2B marketing

Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.

Featured Products

Create sales-ready opportunities with automated cross-channel campaigns

Automate the lead generation and qualification process from campaigns that span traditional marketing and advertising channels. Using artificial intelligence (AI), Fusion Marketing automatically scores leads at the account level, predicts when buyers are ready to talk to a salesperson, and generates highly qualified sales opportunities in any CRM system.

Features and capabilities
  • Audience selection and expansion
  • Personalized customer story and content recommendations
  • Integrated, targeted advertising
  • Cross-channel campaign configuration
  • Campaign performance measurement
  • Dynamic opportunity creation and delivery

Why choose Oracle Marketing?

Unify and activate your customer data

Connect customer behaviors, transactions, firmographics, and demographics across the entire customer experience to make every interaction matter for each individual.

Deliver relevant experiences in real time

Collect data from more places, apply intelligence at scale, and use insights to deliver personalized customer experiences in the moments that matter.

Easily execute sophisticated marketing

Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.

Increase customer loyalty and retention

Reward and engage your loyalty program members with highly personalized campaigns based on customer data, shopping behaviors, and preferences in real time.

Red Bull Racing Honda and Oracle CX: Driving the fan experience

Oracle Advertising and CX and Red Bull Racing Honda are teaming up to deliver unrivaled fan experiences and bring fans closer to the race through personalization and real-time engagement. Watch as the journey begins to unfold.

Oracle Marketing customer successes

Learn why companies across all industries use Oracle Marketing to deliver timely, personalized multichannel customer experiences. Click on the logos to learn more.

Take a tour of Oracle Marketing in these interactive tours

Customer experience for B2B

Make every customer interaction matter using our connected suite of B2B applications to help you create, manage, serve, and nurture lasting customer relationships.

Customer experience for B2C

Deliver a cohesive, personalized customer experience tailored to your customers and prospects throughout every marketing, commerce, and service interaction using our connected suite of B2C applications.

Unity customer data platform

Bring together data from all sources across marketing, sales, and service as well as finance, supply chain, and HR to create a single, dynamic view of your customer with Oracle Unity Customer Data Platform.

SEPTEMBER 21, 2021

A post-pandemic paradigm for marketers

Rob Tarkoff, EVP, General Manager, Oracle Advertising and Customer Experience (CX)

B2B selling has become more virtual, meaning that marketers need to react more quickly, target prospects more effectively, and even launch ad campaigns seamlessly with as few points of friction as possible. As I’ve noted in an earlier piece, most CRM systems simply don’t work in this context. Fortunately, we've built something that does meet our needs as marketers, and that’s a new product called Oracle Fusion Marketing.

Read the complete post

Featured blogs

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Make every customer interaction matter with personalized marketing

Recognize your customers anywhere

Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way.

Target, personalize, and engage with Oracle Eloqua Advanced Intelligence

Adapt to unpredictable customer journeys

Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors.

Match the pace of customer change with real-time customer experiences (21:39)

Predict and deliver on customer needs

Harness the value of AI to engage with customers at the time that’s right for them, on their preferred channel, and with the right message, every time.

Discover new AI capabilities in Oracle Responsys

Discover new AI capabilities in Oracle Eloqua

Connect your marketing ecosystem and beyond

Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.

See how connected CX can help you (2:29)

Resources

Cloud Readiness

Release readiness

Get up to speed on the latest releases of Oracle Marketing and ensure that your upgrade is successful. Review the latest features including innovations, capability overviews, business benefits, setup considerations, and usage tips.

Documentation

Documentation

Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Marketing. You'll find all of these resources and more in the Oracle Help Center.

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Customer Community

Topliners

Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content about Oracle Unity Customer Data Platform.

Support and Services

Oracle Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Consulting and partner services

Best Practices

Digital marketing best practices

Digital marketing refers to any kind of marketing that occurs via a digital device or online. It is a broad term and can encompass multiple marketing channels, strategies, and tactics. To do it right, it’s good to be aware of the best practices and next practices so you can stay ahead of the curve and achieve superior results.

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