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Oracle Marketing
Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences.
Watch the replay to learn how Vitamix designed a loyalty program that transcends traditional spend-to-get programs and engages loyal customers.
Join this exciting virtual event for Marketers on February 9th: Learn from 10+ great customer speakers on how to master customer signals and deliver hyper-personalized experiences effectively.
Once again, Gartner named Oracle a Leader. Oracle was recognized for its completeness of vision and ability to execute.
Why Choose Oracle Marketing?
Unify your customer data
Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual.
Deliver relevant experiences in real time
Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter.
Easily execute sophisticated marketing
Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.
Explore Oracle Marketing
Marketing automation solutions for personalized B2B marketing
Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies.
Featured Products
Data-driven campaign management for B2C marketing professionals
Stop wondering what your customers are trying to tell you. Easily activate unlimited, real-time behavioral data to deliver up-to-date, relevant experiences to every individual to increase revenue and drive growth.
Featured Products
CX Marketing customer successes
With a data-first approach, Oracle helps marketing leaders deliver relevant, timely, and connected experiences to their customers wherever and however they choose to engage.
DocuSign tailors its marketing strategy to each type of customer with Oracle CX Marketing
Change the Game with Oracle Eloqua's AI for Marketers
Jennifer Wagner, Sr. Product Marketing Manager, OracleOracle's made significant investments in AI to reduce the chronic areas of pain for marketers. Thus, we are excited to announce the launch of Oracle Eloqua's Advanced Intelligence, a true game changer for B2B marketing.
CX Marketing delivers business value for marketers
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Recognize your customers anywhere
Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way.
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Adapt to unpredictable customer journeys
Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors.
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Predict and deliver on customer needs
Harness the value of AI to engage with customers at the time that’s right for them, on their preferred channel, and with the right message, every time.
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Connect your marketing ecosystem and beyond
Break down marketing silos and connect with sales, service, and back-office applications to provide consistent experiences throughout the customer lifecycle.
Resources
CX Marketing release readiness
Get up to speed on the latest release of B2B Marketing (Eloqua) and B2C Marketing (Responsys) and ensure that your upgrade is a success. Review the latest features, including capability overviews, business benefits, setup considerations, and usage tips.
Additional information
Personalized Marketing in the Experience Economy
View the replay of our August 6 Cloud CX Virtual Summit. Visualize your path to B2C and B2B marketing excellence.
Additional information
Develop your CX Marketing skills
Oracle University provides learning solutions to help build cloud skills, validate expertise, and accelerate adoption. Learn more about training and certification you can rely on to ensure your organization's success.
Topliners for Oracle CX Marketing
Part of the Oracle Community, Topliners for Oracle CX marketing is a content-rich, engaging, and interactive space to share information, questions, and comments about Oracle CX Marketing products and related technologies.
Additional information
Cloud Marketplace
Power innovation with partner applications and services available through the Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, and more.
Get started
Request a demo
See what Oracle Marketing can do for you.
Take a tour
Explore Marketing and other Cloud CX applications on your own.
Subscribe
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Contact sales
Talk to a team member about Oracle Marketing.