Connect your largest and most valuable customers with loyalty and reward programs specifically targeted to them. Oracle CrowdTwist Loyalty and Engagement increases profitability, deepens customer relationships, and improves customer retention.
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Capture data every time customers engage with your brand to build a full 360-degree customer profile that can be used to personalize interactions and offerings.
Build customer loyalty by creating consistent loyalty experiences no matter which touchpoints—physical or digital—customers chose to interact with your brand.
Collect actionable customer data across all touchpoints and channels and use that data to deepen connections with your customers.
Interact with your customers beyond the point of transaction and add gamification. Begin to understand why they engage and what motivates purchases.
Build rich, first-party profiles of your most valuable customers by combining their brand engagement, social influence, and spend.
Create more targeted marketing campaigns and boost conversion rates using the real-time customer loyalty and engagement data in Oracle Responsys Campaign Management. Segment and personalize your marketing campaigns more effectively by matching offers to customer preferences in real time.
Devise loyalty programs and customer retention strategies around your brand’s unique objectives and most loyal consumers. Oracle CrowdTwist Loyalty and Engagement provides customizable loyalty programs, a flexible SaaS platform, and more engagement opportunities than any other solution.
Allow members to form households within your loyalty program. Build a more robust program by letting members pool points with their family and friends to redeem rewards and access offerings faster.
Fuse the loyalty experience into your existing digital properties while maintaining complete control over the look and feel of the brand.
Drive brand value and encourage customer behavior through a strategically designed loyalty program that impacts revenue.
Launch loyalty programs quickly and scale as needed using our out-of-the-box widgets, including point balances and tier information, surveys, social account connections, and more.
Drive customer retention by employing data to refine segments, personalize loyalty marketing and campaigns, and offer relevant rewards and benefits that promote continued engagement and spend.
Precisely segment audiences and execute more targeted marketing campaigns by connecting loyalty data with marketing, ecommerce, service, and billing data. Scale personalization efforts across your adtech and martech stack, communication, and activation channels.
Create unique audiences and connect with customers through personalized loyalty campaigns, activities, and rewards based on member behavior, data, tier status, and more.
Reward your best customers and maximize margins with meaningful offers that match their tier level and interests.
Power downstream marketing initiatives by pushing Oracle CrowdTwist Loyalty and Engagement segmentation data to your other systems, including CRM, marketing automation, email service providers, customer data platforms, and more.
Motivate customers with various rewards and benefits to drive continued purchasing and engagement. Oracle CrowdTwist Loyalty and Engagement provides the flexibility to design and implement the most appropriate and effective reward strategy for your brand.
Create stronger connections with your customers by offering rewards they will value, including gift cards, sweepstakes, digital downloads, and charitable donations.
Allow customers to redeem rewards by choosing from your personalized product catalog, applying discounts in an online cart or POS checkout, or automatically distributing rewards for a set number of points or a specific status or member segment.
Expand your loyalty program to your strategic partners so they can award points for spend and engagement. Offer new ways for your customers to earn points across your partner network.
Evaluate your loyalty programs, member spend, and engagement behavior using our self-service analytics tool. Oracle CrowdTwist Loyalty and Engagment allows you to define brand-, industry-, and program-specific KPIs and create custom reports.
Access program and member insights from the self-service business intelligence (BI) and reporting tool and use that data to focus future marketing efforts.
Create custom dashboards that include key loyalty program performance indicators, easy-to-analyze visuals, and expanded reporting categories.
Set up automatic data exports that regularly send loyalty program report data to a defined location.
Discover how to build better relationships with your most valuable shoppers with Oracle CrowdTwist Loyalty and Engagement.
Make customers feel valued for their loyalty at every interaction with engaging and rewarding loyalty programs.
Recognize and reward customers for engaging with your brand in the way that is most convenient for them.
Leverage the customer data collected in loyalty programs to make every communication relevant and valuable.
Understand your most valuable customers, market to them more effectively, and attract look-alike audiences.
Easily create engaging, rewarding, and personalized loyalty programs with preloaded, guided user experiences and standardized CTAs, integration widgets, and gamification capabilities.
Sponsored by Oracle Advertising and CX
Waynette Tubbs, Director of Content Marketing, Oracle
So what exactly is customer loyalty, and what does it mean? Customer loyalty bridges both B2B and B2C marketing and sales and describes an ongoing relationship between you and your customer. It makes them more willing to engage with and repeatedly purchase from you. Continue reading to discover how several business leaders see customer loyalty and what they suggest to improve it.Read the complete post
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Customer loyalty describes the emotional relationship your customer has with your brand. Strong customer loyalty leads to higher customer engagement levels, strong customer retention numbers, higher customer lifetime value, and lower cost of sales. Loyal customers are willing to repeatedly purchase from you, and advocate for your products, services, or even your brand.