Customer Experience Awards Past Winners

Formerly known as the Markies, this program paid tribute to Oracle Customer Experience (CX) Cloud customers making the biggest impact in enhancing their customers’ experience. The Markies were awarded to customers across advertising, marketing, sales, service, and commerce.

Nominations for the 2026 Customer Awards are now open

Customer Experience Award Winners - NA

  • Customer Experience Excellence Award

    Service Partners: Infosys
    Winner: Vertiv Corporation
  • Customer Experience Innovation Award

    Service Partners: Motiv
    Winner: Federal Home Loan Bank of New York

Customer Experience Award Winners - LAD

  • Customer Experience Excellence Award

    Winner: Telefonica Brasil (Vivo)
  • Customer Experience Innovation Award

    Winner: Restaurantes TOKS, SA de CV
  • CMO of the Year Award

    CMO: Felipe Paniago
    Winner: Reclame Aqui

Customer Experience Award Winners - EMEA

  • Customer Experience Excellence Award

    Service Partners: Tata Consultancy Services (TCS)
    Winner: Glory Global Solutions Limited

Customer Experience Award Winners - JAPAC

  • Customer Experience Excellence Award

    Service Partners: Infosys
    Winner: SBI Card
  • Customer Experience Innovation Award

    Service Partners: Innovacx Tech Labs Pvt. Ltd.
    Winner: Indian Hotels Company Limited

Outstanding achievements in enhancing CX

Are you building an experience for your customers that goes far beyond a smooth transaction? This award recognizes the breadth and depth of those efforts, including how you understand, engage with, and deliver for your customers. Nominees must use at least one solution from the Oracle Fusion Cloud CX suite.

  • Winner | Vertiv Corporation


  • Finalists

Most impactful CX program driven by data

Do you regularly surprise your customers—in a good way!—with the experiences you deliver? This award recognizes creative, data-driven approaches to CX that build strong ties with customers and delivers results. Nominees must use at least one solution from the Oracle Fusion Cloud CX suite.

  • Winner | Federal Home Loan Bank of New York


  • Finalists

Outstanding achievements in enhancing CX

Are you building an experience for your customers that goes far beyond a smooth transaction? This award recognizes the breadth and depth of those efforts, including how you understand, engage with, and deliver for your customers. Nominees must use at least one solution from the Oracle Fusion Cloud CX suite.

  • Winner | Telefonica Brasil (Vivo)


  • Finalists

Most impactful CX program driven by data

Do you regularly surprise your customers—in a good way!—with the experiences you deliver? This award recognizes creative, data-driven approaches to CX that build strong ties with customers and delivers results. Nominees must use at least one solution from the Oracle Fusion Cloud CX suite.

  • Winner | Restaurantes TOKS, SA de CV

Innovative leadership in marketing strategies

This award recognizes a visionary CMO who has helped transform their organization through new customer experiences, creative campaigns, and data-driven marketing initiatives. Share how you led your team to deliver value through passion, creativity, and focus.

  • Winner | Reclame Aqui

Outstanding achievements in enhancing CX

Are you building an experience for your customers that goes far beyond a smooth transaction? This award recognizes the breadth and depth of those efforts, including how you understand, engage with, and deliver for your customers. Nominees must use at least one solution from the Oracle Fusion Cloud CX suite.

  • Winner | Glory Global Solutions Limited


  • Finalists

Outstanding achievements in enhancing CX

Are you building an experience for your customers that goes far beyond a smooth transaction? This award recognizes the breadth and depth of those efforts, including how you understand, engage with, and deliver for your customers. Nominees must use at least one solution from the Oracle Fusion Cloud CX suite.

  • Winner | SBI Card


  • Finalists

Most impactful CX program driven by data

Do you regularly surprise your customers—in a good way!—with the experiences you deliver? This award recognizes creative, data-driven approaches to CX that build strong ties with customers and delivers results. Nominees must use at least one solution from the Oracle Fusion Cloud CX suite.

  • Winner | Indian Hotels Company Limited

Customer Experience Awards 2024 Winners

  • The Visionary Award

    Service Partner: Accenture
    Winner: Southern Company (Georgia Power Company)
  • The Growth Award

    Service Partners: CES, Motiv
    Winner: Badger Infrastructure Solutions
  • The Strategist Award

    Service Partner: Innovacx Tech Labs
    Winner: Emser Tile
  • The Connector Award

    Winner: Teladoc
  • The Customer Success Award

    Service Partner: Tata Consultancy Services (TCS)
    Winner: Vertiv

Most Innovative CX Program

Visionaries are designing the future of customer experiences with innovations that demonstrate creativity and intellect. This award will showcase the most groundbreaking customer experience program. If you’ve created a CX program that stands out from the rest, we want to know about it.

  • Winner | Southern Company (Georgia Power Company)


  • Finalists

Most Impactful Revenue Program

Organizational growth happens when you achieve great results across all products, different parts of your business, business models, and sales channels. This award will spotlight the revenue programs making the most impact. If your revenue programs are making a significant impact for your organization, we want to hear about it.

  • Winner | Badger Infrastructure Solutions


  • Finalists

Best Use of Customer Data

Strategists understand the importance of leveraging data along with effective tactics to drive superior results. This award will showcase the best use of customer data. If you're turning data into actionable intelligence, we want to hear all about it.

  • Winner | Emser Tile


  • Finalists

Best Cross-Departmental Program

Connectors understand the awesome power of bringing together multiple solutions, technologies, and organizations to deliver excellence. This award will showcase the top program that connects different parts of a company. If you’ve created a powerful solution that delivers measurable success and keeps the organization in good shape, we want to know about it.

  • Winner | Teladoc


  • Finalists

Best Program Adapting to Change

Adjusting to constantly changing customer needs, market trends, and organizational goals means being able to spot and adapt to what’s coming next, whatever it might be for your business. This award celebrates the top program that’s succeeded by being flexible. If you’re great at finding opportunities when things change and getting impressive results, we want to hear your story.

  • Winner | Vertiv


  • Finalists

Customer Experience Awards 2023 Winners

  • The Builder Award for Best Global CX Program

    Winner: GE Healthcare
  • The Connector Award for the Best Use of Ecosystem or Cross-Departmental Solution

    Winner: Cisco
  • The Orchestrator Award for Best Demonstrated ROI

    Winner: Graham Corporation
  • The Originator Award for Best Lead Management

    Winner: HSBC
  • The Strategist Award for the Best Use of Customer Data

    Winner: Australian Red Cross Lifeblood
  • The Visionary Award for Innovation and Perseverance across CX programs

    Winner: Cohu

Thoughtful design of the employee experience

Builders know no boundaries; they have the skills to create and nurture diverse relationships across cultures. Crafting a marketing message for audiences across multiple regions and borders takes greatness. If that’s you or your team, we want to hear the how, where, and why. To qualify for this category, the nominated customer must use at least one solution from the Oracle CX suite.

  • Winner | GE Healthcare


  • Finalists

Connectors know how to bring together multiple solutions, entities, and organizations to deliver greatness. This award will recognize the customer that has connected at least one solution from the Oracle CX suite to a CRM, third-party app, or API integration to create a healthy ecosystem that manages and nurtures lasting customer relationships.

  • Winner | Cisco


  • Finalists

The orchestrator is a clever arranger and composer of a truly outstanding campaign that generates revenue via savvy use of analytics and insights. If you’re using Oracle to spin data into prestigious returns, let us know how. To qualify for this category, the nominated customer must use at least one solution from the Oracle CX suite.

  • Winner | Graham Corporation


  • Finalists

The originator knows that prosperity begins with effective lead generation. If your lead management program has nurtured great prospects, delivered prestigious results, and deepened the bond between marketing and sales, tell us how. To qualify for this category, the nominated customer must use Oracle Eloqua Marketing Automation.

  • Winner | HSBC


  • Finalists

Strategists are skilled in planning actions and tactics to drive superior results. If you're turning data into ROI, we want to hear all about it. To qualify for this category, the nominated customer has used at least one solution from the Oracle CX suite.

  • Winner | Australian Red Cross Lifeblood


  • Finalists

Visionaries are adept at planning and strategizing for the future with imagination and wisdom. Are you taking customer experience beyond transactional excellence and elevating it to new heights? If you’ve built a CX that's in a league of its own, we want to know about it. To qualify for this category, the nominated customer must use at least one solution from the Oracle CX suite.

  • Winner | Cohu


  • Finalists

Customer Experience Awards 2022 Winners

  • The Visionary Award for Best Overall Digital or CX Program

    Winner: Sakura Finetek
  • The Strategist Award for the Best Use of Data

    Winners: Cincinnati Bengals | Johnson Controls International
  • The Connector Award for the Best Use of Ecosystem or Cross-Departmental Solution

    Winner: Evri
  • The Thinker Award for Best CX Innovation

    Winner: Viatris
  • The Builder Award for Best Global CX Program

    Winner: Flight Centre Travel Group
  • The Orchestrator Award for Best Demonstrated ROI

    Winner: FIS
  • The Ally Award for the Best Engagement or Loyalty Program (Oracle CrowdTwist)

    Winner: Dierbergs Markets
  • The Originator Award for Best Lead Management (Oracle Eloqua)

    Winner: Outokumpu
  • The Architect Award for the Best Use of Advertising Data

    Winner: PepsiCo
  • The Innovator Award for Best Demonstrated Sales ROI

    Winner: Thermo Fisher Scientific
  • The Futurist Award for Perseverance in Customer Support Challenges

    Winner: Vertiv

Customer Experience Partner and Agency Awards 2022 Winners

  • CX Agency of the Year

    Winner: Movable Ink
    Winner: Labrys
  • CX SI Partner of the Year

    Winner: Movable Ink
    Winner: Accenture
  • CX ISV Partner of the Year

    Winner: Movable Ink
  • CX Partner Collaboration of the Year

    Winner: Movable Ink
    Winner: Labrys | Comtrade System Integration

Visionaries are adept at planning and strategizing for the future with imagination and wisdom. Are you taking customer experience beyond transactional excellence and elevating it to new heights? If you’ve built a CX that's in a league of its own, we want to know about it. To qualify for this category, the nominated customer must use at least one solution from the Oracle Advertising and CX suite.

  • Winner | Sakura Finetek


  • Finalists

Strategists are skilled in planning actions and tactics to drive superior results. If you're turning data into ROI, we want to hear all about it. To qualify for this category, the nominated customer has used at least one solution from the Oracle Advertising and CX suite.

  • Winner | Cincinnati Bengals | Johnson Controls International


  • Finalists

Connectors know how to bring together multiple solutions, entities, and organizations to deliver greatness. This award will recognize the customer that has connected at least one solution from the Oracle Advertising and CX suite to a CRM, third-party app, or API integration to create a healthy ecosystem that manages and nurtures lasting customer relationships.

  • Winner | Evri


  • Finalists

Every innovation begins with thinkers who articulate the big ideas that others have not imagined. You dream about deeper, more meaningful customer experiences, and you roll up your sleeves to make them real. Tell us how you’ve leveraged technology, brought teams together, or developed creative incentives to catapult revenue, and a Markie win may be yours. To qualify for this category, the nominated customer must use at least one solution from Oracle Advertising and CX suite.

  • Winner | Viatris


  • Finalists

Builders know no boundaries; they have the skills to create and nurture diverse relationships across cultures. Crafting a marketing message for audiences across multiple regions and borders takes greatness. If that’s you or your team, we want to hear the how, where, and why. To qualify for this category, the nominated customer must use at least one solution from the Oracle Advertising and CX suite.

  • Winner | Flight Centre Travel Group


  • Finalists

The orchestrator is a clever arranger and composer of a truly outstanding campaign that generates revenue via savvy use of analytics and insights. If you’re using Oracle to spin data into prestigious returns, let us know how. To qualify for this category, the nominated customer must use at least one solution from the Oracle Marketing suite.

  • Winner | FIS


  • Finalists

The ally is skilled in building affinity that makes their customers have faith that their loyalty rests in the right place. Have you leveraged Oracle CrowdTwist Loyalty and Engagement to improve customer retention and engagement, strengthen customer relationships, increase profitability, and generally make your customers feel good? Tell us every detail. To qualify for this category, the nominated customer must use Oracle CrowdTwist.

  • Winner | Dierbergs Markets


  • Finalists

The originator knows that prosperity begins with effective lead generation. If your lead management program has nurtured great prospects, delivered prestigious results, and deepened the bond between marketing and sales, tell us how. To qualify for this category, the nominated customer must use Oracle Eloqua Marketing Automation.

  • Winner | Outokumpu


  • Finalists

The architect has the advanced skills and experience—well beyond "been there; done that." We’re looking for the marketer who has best utilized activation and measurement data to drive stellar results and outperform goals. If you think you qualify, tell us your story. To qualify for this category, the nominated customer must use at least one solution from the Oracle Advertising suite.

  • Winner | PepsiCo


  • Finalists

Innovators understand that good ideas need to produce more than just warm and fuzzy feelings. Can you use sales analytics and insights to deliver sustained and measurable prosperity and economic good health? If your gift is pinpointing opportunities and delivering great benefits, tell us your tale. To qualify for this category, the nominated customer must use at least one solution from the Oracle Sales suite.

  • Winner | Thermo Fisher Scientific


  • Finalists

Futurists are constantly looking forward to recognize and adapt to the next big thing—good or bad. If you vanquished unprecedented challenges to ensure continued customer service in 2020 or 2021, tell us how. To qualify for this category, the nominated customer must use at least one solution from the Oracle Service suite.

  • Winner | Vertiv


  • Finalists

If you’ve taken your client’s business to glory with a project that combines financial, business, and analytical impacts, talk to us. Open to all eligible Oracle partners (active Oracle PartnerNetwork membership).

  • Winner | Labrys


  • Finalists

Are you Oracle Advertising and CX’s staunchest ally? From concept to design to implementation, achieving a status to really be proud of requires finding perspectives that take our work to new levels. If that’s you, tell us your recipe. Open to all eligible Oracle partners (active Oracle PartnerNetwork membership) with Service expertise in Oracle CX products.

  • Winner | Accenture


  • Finalists

We’re looking for those technology partnerships with Oracle that exemplify what is possible for customer experiences. Tell us the story! Open to all eligible Oracle partners (active Oracle PartnerNetwork membership) with a published CX listing on Oracle Cloud Marketplace.

  • Winner | Movable Ink


  • Finalists

This award will be presented to the partners (one ISV and one SI or agency) that clearly demonstrate how they creatively collaborated to implement/deploy Oracle ACX products and ISV technologies for a customer. This award recognizes the partners who are multipliers, working with other partners to deliver exceptional customer experiences for their clients by integrating or leveraging Oracle Advertising and CX products. Open to all eligible Oracle partners (active Oracle PartnerNetwork membership) with Service expertise (SI partner) and/or a published CX listing on Oracle Cloud Marketplace (ISV partner).

  • Winner | Labrys | Comtrade System Integration


  • Finalists