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In today's fast-paced, unpredictable digital world, it's no longer enough for marketers to identify relevant audiences online. You're being tasked with answering more and more questions about your ad investments. How are your audiences engaging with content? Does the environment where your ad appears present a brand risk or opportunity? Is the audience human or fraudulent? What is the ROI? Using Oracle Data Cloud solutions, you can answer these questions today, and be ready for what's next.
Learn how to use metrics to measure ads across channels in this webcast with Carly Crittenden, Head of Brand Partnerships at Moat by Oracle Data Cloud.
On this Oracle Virtual Road Trip, Vice Media shares why in light of the pandemic, words matter more than ever, and why they won't be stepping back on its coverage any time soon.
Get all the details about the discovery of "StreamScam," the largest connected television (CTV) ad fraud operation exposed ever.
Discover what makes your audience take action and where to engage them, with Contextual Intelligence and audience solutions from Oracle Data Cloud.Learn more
Protect against fraud while ensuring your ads are in view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic, and brand safety.Learn more
Measure and drive attention across all your campaigns with Moat. Find out how you can optimize campaigns in real time to ensure success.Learn more
A strong audience strategy empowers you to engage your most relevant audiences, and maximize campaign efficiency, eliminate wasted spend, and achieve better business outcomes.
Contextual Intelligence helps advertisers and publishers understand the underlying meaning of the environment where ads are served, enabling you to go beyond mitigating brand safety risks and identify situations that represent opportunities to make an impact on prospects.
Oracle Data Management Platform (DMP) unlocks data-driven, customer-first advertising possibilities for quicker acquisition of higher-value customers while achieving greater ad-spend efficiencies. Personalize online, offline, and mobile marketing campaigns with richer data sets about relevant audiences with both scale and accuracy to drive better business outcomes and minimize waste.
Level up your marketing intelligence with real-time attention analytics. Move beyond the baseline of verifying whether your ads are valid, viewable, and brand safe with advanced media metrics, deduplicated reach and frequency, and turnkey measurement of campaign lift.
Our solutions help the biggest brands, agencies, and publishers to deliver exceptional customer experiences that drive better business outcomes.
Connecting and rationalizing fragmented data across multiple channels is still one of the most significant barriers in advertising. Enter Moat Reach and its ability to uncover new insights that enable true cross-channel clarity and promote informed decision-making around unique marketing goals. Check out this video series that walks you through real-life campaign use cases improved by Moat Reach.
Get the formula for efficient and effective cross-platform measurement that ensures you are reaching the right audience, at the right frequency, and doing it all with ease.
2020 was a year unlike any other—even for the adtech industry. Watch this video to learn about some of the key trends of 2020. Discover the top seven trends that extend across CTV, IVT and fraud, eSports, brand safety, and more.
Discover how TV went from traditional to transformative, gain insights, and get tactical.
The digital marketer’s pocketbook on how to build a data-driven digital advertising strategy.
Read the monthly roundup of the latest in-market initiatives and thought leadership from Oracle Data Cloud.
Built through global, industry-leading origins, Oracle Data Cloud solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey.
Build your career with some of the most innovative leaders in the ad tech industry.
Learn key tactics to maximize campaign ROI at our digital events. Get informed on today's most pressing topics such as IVT detection, brand safety, attention analytics, and more.
Discover how you can measure and drive attention across all your campaigns with Moat.
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