Oracle Modern Best Practice—List Import to Prospect

List Import to Prospect
Know Your Customers

List Import to Prospect

The big data and analytic capabilities built into modern marketing best practices enable you to better understand your customers. Enhance your customer data by gathering and merging records to build the perfect list. Analyze customer data to determine missing records or out-of-date information. Securely import customer data from external sources. Use the following modern best practice as your roadmap for creating exceptional, data-driven marketing campaigns.

Transform Lead Management Processes

  • Master customer data source
  • Persona development and behavior prediction
  • Cross-channel and platform data importing
  • Internal and external reporting
  • Business and third party mapping

Analyze Current Data Quality
Analyze Current Data Quality iconAnalytics. Big Data.

Analyze Current Data Quality

Assess the current data quality of customer and prospect databases.


Define Duplication Handling Rules
Define Duplication Handling Rules iconAnalytics. Big Data.

Define Duplication Handling Rules

Designate master source for each field and determine the action (replace or add) when duplicates are found.


Import List
Import List iconAnalytics. Big Data.

Import List

Import prospect and customer lists from multiple sources. Select and load target records.




Merge Duplications
Merge Duplications iconAnalytics. Big Data.

Merge Duplications

Identify duplicate data and process merge requests.

 


Enhance Prospect Records
Enhance Prospect Records iconAnalytics. Big Data.

Enhance Prospect Records

Identify behavior and lifestyle data needed to complete customer and prospect profiles. Map business and party relationships.



Maintain Prospect and Customer Information
Maintain Prospect and Customer Information icon Analytics. Big Data.

Maintain Prospect and Customer Information

Identify and process business and party relationships.


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