Oracle Red Bull Racing extends data-driven performance with Oracle
Formula 1™ team uses Oracle Fusion Cloud Applications to connect finance, HR, planning, and fan engagement.
United Kingdom | Media and Entertainment
“Formula 1™ is a very shiny sport. You get to see this incredibly exciting race on the weekend. But ultimately, we’re a business, and there are multiple, different departments that feed into what we do on track—legal, HR, facilities, you name it.”
About Oracle Red Bull Racing
Oracle Red Bull Racing competes in Formula 1™, where data, speed, and precision shape decisions on and off the track.
Business problem: Race performance depends on business performance
Oracle Red Bull Racing uses Oracle Cloud Infrastructure and AI technologies to support race strategy, engineering, and decision-making in a sport where small gains can decide the outcome. The team is now applying that same data-driven mindset to the business behind the car.
In Formula 1™, performance depends on more than what happens on track. Oracle Red Bull Racing needed connected finance, HR, planning, and fan engagement data to help control costs, manage operations, and support faster decisions.
Solution and results: Connected data supports planning, people, and fans
Oracle Red Bull Racing selected Oracle Fusion Cloud Applications to connect finance, HR, and customer experience data. With Oracle Fusion Cloud Enterprise Performance Management, part of Oracle Fusion Cloud Enterprise Resource Planning, the team can evaluate budget scenarios and gain more insight into spend under the sport’s cost cap.
The team is also live on Oracle Fusion Cloud Payroll and is implementing Oracle Fusion Cloud Human Capital Management capabilities for human resources foundation, recruiting, and talent management. These applications help support employee development across a workforce that travels to 24 races across five continents over nine months.
With Oracle Fusion Cloud Marketing, including Oracle Unity, Oracle Red Bull Racing can better understand fan interests and deliver more relevant MyPaddock content and experiences. MyPaddock has more than 750,000 global members, recorded 6.2 million visits in 2025, and has supported more than 400 million rewards points redeemed.