Patrimar Group enhances customer relationships with Oracle Advertising and CX
The Brazilian land developer improves the consumer experience, increases conversion rates, and consolidates data with Oracle Cloud.
Enter the region and industry (for example, North America | Technology)
“Oracle's CX solutions have enabled greater visibility into our processes, integrating operations. Thus, we have the foundation to accelerate and be assertive in decision making, whether implementing improvements or in occasional changes in strategy.”
A construction company and high-end real estate developer in Brazil, Patrimar Group embarked on a technology modernization project six years ago as part of its strategic growth plan. After revamping its finance and planning processes using cloud technology, the company wanted to innovate the customer experience and improve the value perception for customers. After an extensive search for solutions that could meet specific requirements, including out-of-the-box compatibility with its ERP system and an integrated data model, Patrimar Group selected Oracle Sales, Oracle Digital Assistant, and Oracle Eloqua Marketing Automation. These technologies helped Patrimar Group centralize the customer service data chain, expand chatbot capabilities, and better understand its lead capture process to fuel sales.