Oracle Red Bull Racing extends data-driven performance with Oracle
Formula 1 team uses Oracle Fusion Cloud Applications to connect finance, HR, planning, and fan engagement across the business.
United Kingdom | Media and Entertainment
“Formula 1 is a very shiny sport. You get to see this incredibly exciting race on the weekend. But ultimately, we’re a business, and there are multiple, different departments that feed into what we do on track—legal, HR, facilities, you name it.”
Bringing race-day discipline to business operations
Oracle Red Bull Racing has built its success on data, speed, and precision. The team uses Oracle Cloud and AI technologies to support race strategy, engineering, and decision-making in a sport where small gains can decide the outcome.
Now the team is applying that same mindset to the business behind the car. With Oracle Fusion Cloud Applications, Oracle Red Bull Racing is connecting finance, HR, and customer experience data to help control costs, manage operations, and support faster decisions.
Planning for performance in the cost cap era
In Formula 1, financial planning is tied to competitive performance. Teams must make constant decisions about where to invest, including technology, materials, staffing, and engineering programs.
Oracle Red Bull Racing selected Oracle Fusion Cloud Enterprise Performance Management (EPM), part of Oracle Fusion Cloud Enterprise Resource Planning (ERP), to support reporting, planning, and budgeting. For the 2026 season, Oracle Cloud EPM is helping the team evaluate budget scenarios and gain more insight into spend under the sport’s cost cap.
Harrington describes the shift in racing terms: “Much like we simulate how we build a car, we can now simulate how we plan our budgets. And based on those simulations, see which one works best.”
The team is also implementing Oracle Fusion Cloud Expenses. For a workforce that travels to 24 races across five continents over nine months, a more connected expense process can help support employees who are often working thousands of miles away from the Red Bull Racing’s Milton Keynes, UK headquarters.
“With Oracle Fusion Applications, we can take advantage of the cloud and latest advancements in predictive, generative, and agentic AI to optimize financial planning activities, accelerate business insights, and derive more value and performance from our operating budget.”
Helping a traveling workforce perform
Oracle Red Bull Racing is live on Oracle Fusion Cloud Payroll and is implementing Oracle Fusion Cloud Human Capital Management (HCM) solutions for the team’s human resources foundation, recruiting, and talent management processes. These include the latest AI-powered features, advanced analytics, and visual dashboards to drive smarter people decisions.
The HCM work reflects a basic truth of Formula 1: the car matters, but the people behind the car make performance possible. Engineers, mechanics, analysts, hospitality teams, HR, finance, and operations all support what happens on track.
“We want to make sure that we’re getting the most out of the staff, making sure they’re feeling fulfilled and providing them development plans that really push them on to the level that they want to get to,” says Harrington. “And with Oracle and the embedded AI that we have in those applications, that ability is really increased from the solution that we had before.”
The team’s workforce is rarely in one place. During the season, many employees are at racetracks around the world while others work from the technology campus in Milton Keynes. Harrington says live people data helps the team support staff development whether employees are at the factory or trackside.
“Having that unified vision of all of our staff in one place is a real performance benefit to us, especially when half of our workforce are not in the factory the majority of the time,” he says.
Video: Oracle Red Bull Racing: End-to-End Performance with Oracle Fusion (11:38)
Marginal gains start with people
In Formula 1, small differences can decide a race. Harrington says the gap between first and second on track can be 0.001 of a second. That makes every part of the business relevant to performance.
“If our engineer hasn’t been taught the correct way to build the car, there might be a mistake which would lead to something happening at the circuit,” says Harrington. “If one of our staff hasn’t been given the right development path to build the skill set that they need to design an element of the front wing, then our front wing isn’t going to be as good as other teams.”
For Oracle Red Bull Racing, HR data and development planning are part of the same performance system as aerodynamics, race strategy, and engineering. Better people insights can help the team match employees with the right development paths, prepare them for their roles, and support performance across a highly specialized organization.
Bringing fans closer to the team
Oracle Red Bull Racing also uses Oracle customer experience applications to build stronger relationships with fans. MyPaddock, the team’s digital fan loyalty platform, launched in 2021 and now has more than 750,000 global members.
With Oracle Fusion Cloud Unity as the primary customer data platform, Oracle Red Bull Racing can better understand fan interests and deliver more relevant content and experiences. Oracle Marketing supports B2B communications, while Oracle CrowdTwist Loyalty and Engagement supports ongoing engagement with the MyPaddock fan experience.
In 2025, MyPaddock recorded 6.2 million visits. Fans have redeemed more than 400 million rewards points, and the team has brought 5 fan-designed liveries to life globally.
The platform gives fans ways to engage beyond race weekends, from content and rewards to team experiences. It also gives Oracle Red Bull Racing more insight into what fans care about, helping the team keep supporters closer throughout the season.
A broader Oracle technology foundation
The Fusion Applications story builds on a broader Oracle technology relationship. Oracle Red Bull Racing uses Oracle Cloud Infrastructure (OCI) for race strategy simulations, real-time analytics, engine development, sim racing, AI projects, and high-performance computing.
That broader work gives the team a familiar foundation for applying data and AI to business operations. With Oracle Fusion Cloud Applications, Oracle Red Bull Racing is extending its data-driven operating model into the functions that help the team plan, hire, develop people, manage spend, and engage fans.
“This is the most integrated technology partnership in Formula 1 and one that we’re incredibly proud of,” says Harrington. “This isn’t a sponsorship.”
Racing performance depends on business performance
For Oracle Red Bull Racing, marginal gains are not limited to the car. They also come from better planning, stronger people processes, more useful fan data, and faster access to business insight.
“The Oracle tools are allowing us to push the performance of our staff, of the way that we do with our finances, to how we operate on track,” says Harrington. “And I think having the suite of tools available to us is just going to push us on to the next level.”