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Oracle Customer Success—retraced


Oracle Cloud keeps ethical sourcing in fashion


Having the infrastructure, database, and blockchain application running on one platform made it so much easier for us to expand our platform very quickly and at scale.

— Peter Merkert, Cofounder and CTO, retraced

German startup retraced developed a supply-chain transparency application powered by Oracle Blockchain Platform and Oracle Autonomous Database to help apparel, footwear, jewelry, and other fashion brands show customers that their products are ethically and sustainably sourced.

retraced ensures sustainability with Oracle Blockchain

Business Challenge
  • Despite some fashion brands’ efforts to mandate safe and upstanding working conditions at the factories they buy from, there hasn’t been much visibility into the increasing volume of subcontracted work. The mission of retraced is to enable its manufacturing customers to provide that supply chain visibility, via a blockchain application that lets consumers know exactly who made their products, from which materials, and under what conditions. The key to that brand promise is the ability to reassure customers that they can trust that the data in the app is reliable and verified.
  • With the help of Oracle’s technology and expertise, retraced managed to go from project start to launch within 12 months. The company’s early customers include CANO, a Mexico-based fashion brand for ethically handcrafted leather-woven huaraches, and Jyoti - Fair Works, a German “fair fashion” label that uses retraced’s app to help it map, verify, and store its suppliers’ activities. To store and analyze data, retraced uses Oracle Autonomous Data Warehouse with Oracle Analytics, running on Oracle Cloud Infrastructure. The application’s microservices architecture quickly pulls in fabric images, onboards new suppliers, or adds orders to the blockchain. Its Oracle Container Engine for Kubernetes “lets us run multiple instances simultaneously, even when the application is getting hit with thousands of requests at once,” says Peter Merkert, retraced cofounder and CTO. And with Oracle Autonomous Transaction Processing, “it really doesn’t matter how many processes I’m running,” he says. “I can just click to get more storage, click again to get more CPU power, and boom, it’s there.”

Why They Chose Oracle

It made sense for retraced, a participant in the Oracle for Startups program, to turn to Oracle for the underlying infrastructure for blockchain and other database technologies it needed to build that trust. Oracle Autonomous Database and Oracle Blockchain Platform ensure that the data collected at every step of each customer’s supply chain is reliable. Also, the data can’t be altered or erased without the knowledge of all participants in the chain. “Whenever we had questions, we could go to the guys at Oracle, and the next day we had a call for an hour with an expert,” says retraced Cofounder Lukas Pünder.

About retraced

Published:  May 12, 2020