The challenge

To roll out an exciting new lightning-fast streaming operating system, Xumo needed to bolster product awareness and build out the brand's identity in a highly competitive market.

The solution

Oracle Digital Experience Agency produced fresh standalone content that uses your favorite movies, shows, and sports to highlight the great benefits and offerings of the new smart TV.

The result

The personalized engagement program wins the audience’s attention month after month, giving Xumo an important lead over competitors in the inbox and setting the stage for major product announcements and promotions.