Accelerate business growth, customer acquisition, and brand loyalty with an integrated portfolio of digital marketing solutions for B2B and B2C marketers. Oracle Digital Experience for Communications helps you deliver personalized omnichannel experiences across digital channels using real-time intelligence and customer signals.
Monitor and capture customer behaviors as they happen and leverage them to personalize the customer experience at scale.
Reduce customer churn by providing promotions, content, and product recommendations that resonate best with each individual customer.
Use customer data to better understand their preferences and deliver more relevant omnichannel experiences and messaging.
Essential strategies for personalized cross-channel marketing
Take advantage of built-in integrations, flexible APIs, and data streaming to embed rich behavioral data into your marketing ecosystem.
How behavioral intelligence powers marketing automation and campaign management
The telephone, TV, and internet subsidiary of Comcast worked with Oracle Marketing to promote the benefits of its new Xfinity Flex to its existing internet customers.
Transform your digital marketing campaigns by engaging consumers where and when they want to interact. Accelerate your digital transformation for the 5G era by subscribing to a complete SaaS platform. Oracle Digital Experience for Communications offers a smart and innovative digital experience, personalized for each customer.
Unify and enrich customer data to create better multichannel experiences across each and every point in the buying process. Connect customer behaviors, transactions, and demographics across marketing, sales, customer service, and your OSS/BSS applications to create a great customer experience for each individual and company.
Personalize an experience to each unique customer by creating a unique customer ID across all data—structured and unstructured.
Leverage clean data, apply intelligence at scale, and use insights to deliver personalized experiences in real time.
Leverage embedded AI and machine learning capabilities to discover new customer segments to target.
Run omnichannel campaigns from one solution and continuously nurture prospects as they traverse multiple channels, both digital and physical.
Leverage your intuition and creativity to orchestrate superb B2B and B2C campaigns and personalized customer experiences.
Use data and AI to launch offers, acquire and retain customers, deliver omnichannel commerce and customer care, and fulfill and monetize services at scale.
"Testing into our creative and messaging approach gave us just the type of learnings we needed to launch this exciting new product on the right foot and keep up on the momentum."
Rob Tarkoff, EVP, General Manager, Oracle Advertising and Customer Experience (CX)
B2B selling has become more virtual, meaning that marketers need to react more quickly, target prospects more effectively, and even launch ad campaigns seamlessly with as few points of friction as possible. As I’ve noted in an earlier piece, most CRM systems simply don’t work in this context. Fortunately, we've built something that does meet our needs as marketers, and that’s a new product called Oracle Fusion Marketing.Read the complete blog
Understand the behavior and intent of every customer using a digital profile with real-time, actionable insights—allowing you to better engage and personalize their experience.
How can you develop an agile business and operations environment to compete and thrive in the digital economy?
Find out how our complete SaaS solution can help you improve customer experience.
Simplify how your marketing campaigns are created, executed, and measured.
Build relevant digital marketing campaigns for consumers.
Generate a higher return on digital marketing investments, create customer loyalty, and unlock real-time performance.
Connect with your loyal customers to deepen customer relationships and improve retention.
Launch products and innovations faster.
Resolve customer service issues faster and improve customer experiences.