OPERA Cloud Central

Oracle OPERA Cloud Central centralizes data and functionality from OPERA Cloud’s modules under a unified user interface and login. Get a comprehensive view of your business across distribution, sales, service interactions, loyalty programs, and more to make faster decisions that benefit staff and guests and accelerate innovation.

OPERA Cloud Central features

OPERA Cloud Central brings together brand management across your sales team, contact center, distribution, loyalty programs, and platform configurations. Simplify your business processes and innovate to meet the ever-changing needs of guests across the estate.

Simplify the reservation process

Our new, intuitive user experience designed specifically for call center staff enables faster and more accurate reservation processing, leading to greater revenue generation across the estate, regardless of property location.

Optimize rates and rooms

Clear, dynamic displays for rate and room type availability let you easily switch from selling by room type to selling by rate with three different viewing formats: property, detailed, and interactive map views.

Add value to the stay

Whether you want to easily view which packages are included in a rate or seamlessly upsell an amenity to a guest—with all key information on a single screen, including pricing, availability, and images—our tools guide your staff in offering ancillaries to the caller.

Personalize with guest recognition

Drill into guest profiles to view their preferences and previous stay details to help anticipate their needs, providing exemplary guest service and a tailored reservation flow.

Increase sales effectiveness

Set and compare KPIs for account managers and sales staff. Keep track of account performance and support team project milestones.

Aid decision-making with real-time data

Give centralized sales staff visibility into hotel-level account production and real-time rates and availability to drive conversations with prospective clients.

Simplify lead management

Communicate prospective business leads to all or select chain properties based on customer preference and hotel features.

Capture event data efficiently

Capture clients’ high-level meeting and food and beverage requirements, providing lead recipients with the catering details they need when deciding how to respond. Specify details such as the event type, attendee count, proposed dates, budget, and additional resource needs.

Simplify channel management

With unprecedented connectivity between the OPERA Cloud and distribution channels, hotels can determine which product and pricing to deliver to each of their target markets while managing all channel-related tasks from a single system.

Connect distribution channels directly to the source

Direct-connect distribution channels remove intermediaries and administrative burdens to simplify channel activation and management, allowing hotels to instantly adjust to new business requirements.

Maximize room revenue

OPERA Cloud’s flexible rate management tools dynamically optimize rates and packages to ensure the best customer offer.

Benefit from single-system efficiencies

Maximize staff efficiency by managing rates, restrictions, and inventory within one system. Create a single source of truth so users focus on achieving goals rather than juggling multiple systems and waiting for system parity.

Build stronger relationships

Strengthen your brand by attracting and retaining guests with a customizable, dynamic loyalty solution. Bring together all your hotel customer data and reward your guests with offers and promotions, delivering a better guest experience.

Create flexible membership programs

Build a membership program as simple or as detailed as your business needs, with options for tiers, points based on stays and/or spending, promotional rates, and rewards.

Incentivize direct bookings

Offer higher point levels for direct bookings with configurable point calculation rules that target specific booking channels, rates, and date ranges.

Let members spend points on rewards

Offer members the ability to spend their accrued points by paying for rooms, hotel bills, room upgrades, packages, or experiences.

“Scandic’s partnership with Oracle is in line with our strategy to constantly improve the guest experience and create an even more cost-effective operating model. Investing in our digital development is an investment in the future, where we see excellent opportunities to exploit more economies of scale and increase our growth and profitability.”

Jens Mathiesen

President and CEO of Scandic Hotels Group

Top 5 reasons to use OPERA Cloud Central

01Centralize and nurture efficiencies

Manage your operation from a single application, reducing complexity, duplication, and inefficiencies throughout your business.

02Streamline lengthy, repetitive tasks

With OPERA Cloud’s single system, rekeying of data and balancing disjointed systems is a thing of the past. Enjoy a single source of truth for both central and hotel operations.

03Win all your potential business

Whether it’s a sales lead for an event, a customer shopping for rates, or a caller on the phone, every inquiry should be converted into a booking with OPERA Cloud Central.

04Know your guest better

With deep insights from centralizing all hotel information, brands can build a stronger relationship with their customers and secure future business and loyalty.

05One platform to fit all your needs

Reach your operational goals with the OPERA Cloud platform from head office to hotel and with MICROS Simphony from front office to back office and across food and beverage.

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