Press Release

etisalat by e& Strengthens Collaboration with Oracle to Drive AI Innovation on Oracle Cloud Infrastructure in the UAE

Oracle CloudWorld Tour DubaiJanuary 23, 2024
OCI Generative AI

Today, Oracle announced a significant expansion of its collaboration with etisalat by e&. In a strategic move to enhance AI capabilities, etisalat by e& intends to deploy NVIDIA H100 GPU clusters within its Oracle Cloud Infrastructure (OCI) Dedicated Region, hosted at etisalat by e& Data Centers. This plan aims to facilitate the localization and development of cutting-edge AI services, elevating the standard of offerings across its product portfolio and business operations.

As part of its comprehensive transformation initiative initiated last year, etisalat by e& selected OCI Dedicated Region as one of its primary cloud platforms. This decision aligns with the company's goals to streamline and modernize its operations and business support systems, fostering the growth of its digital services portfolio. With the plan of incorporating NVIDIA clusters into its dedicated Oracle cloud region, etisalat by e& will gain access to flexible, high-performance on-premesis computing resources. These resources will be pivotal in the rapid development and integration of new generative AI services into its portfolio over the next two years. Additionally, etisalat by e& will leverage the Oracle cloud platform to infuse AI services into its business applications, enhancing the efficiency of its business and operational processes.

The accelerated computing capabilities provided by NVIDIA GPUs, coupled with OCI's AI Infrastructure featuring bare metal and RDMA cluster networking, will provide etisalat by e& with a diverse array of options for AI training. This allows for the agile and scalable development of innovative AI services.

Khalid Murshed, Chief Technology and Information Officer (CTIO) at etisalat by e&, remarked, "At etisalat by e&, we are committed to continuous innovation, aiming to co-create value and growth with our customers. AI is becoming increasingly integral to the design and differentiation of our services, as well as the management of our business processes. Oracle Cloud Infrastructure equips us with essential AI capabilities, providing on-premesis computing resources that enable us to discover and develop new AI use-cases swiftly, cost-effectively, and at scale. Also, it will allow us to fine-tune and train our large language models (LLM)"

Nick Redshaw, senior vice president – Tech Cloud, Middle East and Africa, and UAE Country Leader at Oracle, said, "Telecom companies are redefining their business models in response to changing customer expectations and expanding market landscapes. etisalat by e& is at the forefront of this transformation, and we are thrilled to bring the power and flexibility of OCI’s AI capabilities to support them in building and delivering the next generation of digital services for consumers and businesses."

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