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Moat announced a partnership with GIPHY to measure the viewability of branded GIFs.
Learn moreDo people on Pinterest actually purchase new CPG products more frequently? New research from Oracle Data Cloud (ODC) says yes.
Learn moreThe following industry experts explain the key trends that they think will impact the future of digital advertising from the use of data and metrics, importance of creative to emerging media channels.
Learn moreComscore recently joined forces with Adobe, Google, and Oracle Data Cloud to introduce privacy-focused connected TV audience segments that will allow media buyers to reach key users, better manage frequency, and deliver more relevant ad experiences.
Learn moreAccording to a new study by Oracle Data Cloud, Pinterest is now used as a reliable site for discovering new vehicles and is widely considered an influencer resource for consumers looking to purchase a new car.
Learn moreToyota’s promoted video campaign for its Avalon hit a 53% average view-through rate.
Learn moreTeads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys.
Learn moreVideo advertising company Teads has launched a new product charging brands only for viewable ad placements.
Learn moreThe organization's COO explains how the digital advertising industry is working together to fight crime.
Learn moreDigital audio is experiencing a revolution akin to the rise of “over-the-top” (OTT) streaming for video content consumption.
Learn moreEvidence-based thinking is a management virtue, and for marketers spending in the digital channel, leveraging data has become conventional wisdom.
Learn moreJust because your ad is served online or in an app doesn't mean people will see it. Here’s what viewability is, how it’s measured, and why it matters.
Learn moreOracle Data Cloud has involved itself in another brand safety initiative, with social media company Reddit, to police user-generated content (UGC).
Learn moreIn their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How do we boost transparency in digital advertising?
Learn moreAdExchanger announced that Samsung will integrate with Oracle Data Cloud’s Moat Analytics to measure viewability and invalid traffic rates for ad delivery for Samsung Smart TV households.
Learn moreSamsung’s Smart TV homes will add a new data set to measure viewability for OTT ad inventory -- this from Oracle Data Cloud’s Moat.
Learn moreSamsung's advanced TV wing is integrating with Oracle Data Cloud's Moat to measure viewability and invalid traffic across Samsung's 30m-plus smart TVs.
Learn moreOn Thursday, Samsung’s advanced TV division, Samsung Ads, said that it’s partnering with Oracle Data Cloud’s Moat to measure viewability and the invalid traffic (IVT) rates for ad delivery on over-the-top inventory across Samsung Smart TV households, including TV Plus, Samsung’s OTT service.
Learn moreOracle and The World Bee Project are expanding their partnership after developing trials of 'smart hive' technology to collect billions of data points about the health and activity of honey bees for scientific research and conservation efforts.
Learn moreIn the fragmented media landscape, figuring out at what point do the marketing investments deliver optimal returns when seeking real-time targeted personalization and engagement can be a challenge for brands.
Learn moreLinkedIn will partner with Oracle Data Cloud’s Moat Analytics to provide additional, third-party data oversight to further validate its on-platform video data.
Learn moreAccording to internal data, LinkedIn users are 20x more likely to share a video on the platform than any other type of post - while for paid content, LinkedIn members now spend 300% more time watching video ads, as compared to time spent with static Sponsored Content.
Learn moreThe last time you were on your phone — what were you doing? Probably checking your text messages or sending an email, but I bet you also watched a video. Why? Because videos make information digestible and easier to understand. On LinkedIn, video is the fastest growing type of content on the platform, and members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content.
Learn moreWhen we talk about the future of TV, we need to first make it clear what we’re talking about. Is it a piece of hardware in a living room or video content that can be streamed on any device?
Learn moreJust because your ad is served online or in an app doesn't mean people will see it. Here’s what viewability is, how it’s measured, and why it matters.
Learn moreIt’s a no brainer that if you’re reading an article about the best skincare products for the summer that an ad for a moisturising SPF body lotion placed next to the article should get more traction than an ad for office furniture.
Learn moreThe first thing brands need to protect against fraud with transparency is sophisticated data-driven measurement technology that verifies customer identity.
Learn moreOracle Data Cloud is making its audience data available for over-the-top (OTT) marketing campaigns through an integration with data-management platform (DMP) Tru Optik.
Learn moreThrough Oracle Data Cloud, Spotify and Oracle are partnering to help automotive marketers more efficiently target potential car buyers at every stage of the buying cycle and across all car segments.
Learn moreSurvata partnered with Oracle Data Cloud to integrate attention data from its ad viewability platform, Moat Analytics. According to Mark Kopera, head of product for Moat Analytics at Oracle Data Cloud, “the partnership ties attention analytics with the impact the campaign has on the consumer viewing the ad”.
Learn moreBrand safety is no small issue for advertisers. The phrase itself has morphed into a catch all for a multitude of challenging advertising problems.
Learn moreTo address the brand safety challenge, marketers are adopting context-based targeting practices to identify and actively avoid specific content.
Learn moreMoat Analytics, an Oracle Data Cloud company, has earned accreditation from the Media Rating Council (MRC) for its ability to detect and filter sophisticated invalid traffic (SIVT) such as the ad fraud generated by bot networks in mobile apps.
Learn moreIndependent News & Media expanded its collaboration with Oracle Data Cloud to use Oracle Contextual Intelligence, which is powered by technology from Oracle’s Grapeshot acquisition.
Learn moreKurt Kratchman, group vice president of product development and international for Oracle Data Cloud, offers his 2019 digital marketing predictions, including the insight that while new technologies will make execution easier, creating an effective strategy will remain audience-driven.
Learn moreWith Oracle’s acquisition of Grapeshot, the data solutions provider is helping today’s marketers balance hyperpersonalization with context.
Learn moreOracle's Eric Roza, general manager and senior vice president of Oracle Data Cloud, sits down with Ryan Joe, AdExchanger managing editor, to share what users can expect in data management in 2019 with the addition of new regulations, privacy concerns, and expanded channels.
Learn moreOracle Data Cloud announces Oracle Moat Yield Intelligence, a new feature of Oracle’s Moat Analytics that is designed to help publishers ensure their advertising campaigns are viewable, avoid invalid traffic, and deliver in a brand-safe environment.
Learn morePixability’s new Partner Connect Program, a marketplace for video ad platforms along with creative, data, and measurement solutions, joined with Oracle Data Cloud’s Moat Measurement to provide more accurate measurement tools for advertisers in the evolving digital world.
Learn moreAmobee, a digital marketing technology company, expanded its partnership with Oracle Data Cloud to become one of the first companies to activate third-party data across programmatic and social media through its platform.
Learn moreActivewear provider Hill City, a Gap Inc. label, turned to Amobee and Oracle Data Cloud to help roll out an online marketing ecosystem that segments audience members via different platforms and adjusts or suppresses campaigns based on activity in other channels.
Learn moreTo complement its Oracle Moat solution as part of the existing Grapeshot pre-bid brand, Oracle Data Cloud announced Pre-Bid by Moat, which assesses inventory for viewability and invalid traffic before an ad is programmatically bid.
Learn moreAt Oracle OpenWorld 2018, Oracle Chairman and Chief Technology Officer Larry Ellison presented the company’s next-generation cloud in addition to three new offerings: Oracle CX Unity, Oracle Subscription Management, and a new SMB data solution for B2B marketers.
Learn moreAt Oracle OpenWorld 2018 in San Francisco, Oracle unveiled new artificial intelligence enhancements to Oracle ERP Cloud and Oracle EPM Cloud, its suite of project and applications management tools, and Oracle Human Capital Management Cloud, its recruiting and talent product family.
Learn moreOracle Data Cloud helped Hyundai track the buy-through rates via a personalized video campaign on Facebook and Instagram that reached 5.4 million households and was credited with 2,227 new Sonata sales during the measurement period.
Learn moreMarketing speaks to Oracle’s David Bochsler, director, OMC, ASEAN, on the insights of doing personalisation right.
Learn morePublisher Vice implemented Oracle Data Cloud’s contextual brand safety solution for video to better uphold inclusiveness throughout all of its site content. The publisher will now feed its content through Oracle Data Cloud’s Contextual Intelligence platform to analyze subjects and themes and assign a brand safety score.
Learn moreForbes contributor David Doty cites Oracle as a formidable player in the ad tech field with vast amounts of consumer data—two billion global consumer profiles. Oracle Data Cloud, which holds many of these assets and others, is used by publishers and marketers to connect online and offline behavior and sales.
Learn moreWorking with Oracle Data Cloud, advertising trade bodies will help marketers clean up their data footprint by inviting them to adopt a new data transparency label that outlines vital information such as source, collection, segmentation criteria, recency, and cleansing specifics.
Learn morePinterest will work with Oracle Data Cloud’s Moat for increased viewability and foot traffic across its platform.
Learn morePowered by VAMOS software, new advanced TV program includes tiered offerings with self-service and managed services options.
Learn moreWith marketers and media agencies demanding more control and transparency when it comes to media campaigns, national TV advertising-tech company Simulmedia is offering a new program called Transparent TV.
Learn moreAdExchanger spoke to Stutz about his growth plans for the cloud marketing business – and how Salesforce differentiates itself from a competitive field of cloud tech giants.
Learn moreWith marketers and media agencies demanding more control and transparency when it comes to media campaigns, national TV advertising-tech company Simulmedia is offering a new program called Transparent TV.
Learn more